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Cultural Organisations and 2012
- 1. LONDON CULTURE AND 2012 KEN KELLING
- 7. HOW DO I FOLLOW UP? Sign up to the Fair Pricing Charter: http://business.visitlondon.com/news/2012charter Contact the Events Solutions team at Visit London: [email_address]
- 8. VISITORS
- 9. HOW MANY? Source: Oxford Economic Forecasting Average daily visitors (Olympic) 345,000 International 150,000 Domestic 140,000 Olympic family 55,000 Average daily visitors (non-Olympic) 570,000 Total 915,000 Plus day visits 323,000
- 10. WHAT WILL THEY DO? “ It would seem that there is definitely a cohort of people attending mega sporting events who also participate in cultural activities and whose interest can be attracted by cultural events”. Dr Carol Scott – Powerhouse Museum, Sydney Museums and the Olympic Games: the Sydney experience
- 13. “ DISPLACEMENT” 2011/12 Potential losses of £375m (inbound £160m, domestic £124m, outbound £91m) Short to medium term priority Travel trade are a key target – opportunity and challenge Need compelling content
- 14. MARKETING CONCEPT “ Limited Edition London”
- 15. THE VISITOR EXPERIENCE A workstream of the City Operations Group Concerned with visitor “touchpoints” throughout the city Channels for delivering the London “brand” experience Crucial to perceived “success” of the Games
- 16. HOW DO I FOLLOW UP? Keep in touch with Visit London Marketing & Communications
- 17. MEDIA COVERAGE
- 18. MEDIA COVERAGE City Media Centre Broadcast positions Filming permissions (and charging) Associated media hosting programme
- 21. ANY QUESTIONS?
Editor's Notes
- Knowns, Unknowns and Known Unknowns
- NOCs, Ifs, Sponsors, Destinations….events and houses From restaurant to 5,000 a day Will increase post-Vancouver
- 3% of visitors to London in 2012 (compared with 11% in Barcelona) Games-time specifically – argue that bigger opportunities are up to and certainly after the Games – but this is what most people getting their heads round
- Regular activity of visitors during the Olympics – 40% say they go to an art gallery, 31% attend live theatre, 39% attend a museum – all higher than pre or post Olympic visitors Puts London in a strong position Powerhouse and National Maritime Museum at opposite ends of Darling harbour Powerhouse mounted 1000 years of the Olympic Games: treasures of ancient Greece – 24% YOY increase in visitors NMM – became official home for Japanese and Dutch Olympic Committees and also hosted exhibition on the Dutch India Company – 126,000 hospitality visitors and visitors to exhibitions up 4% State Art Gallery – on route of marathon and opposite park where public events took place – ambitious exhibition on Dead Sea Scrolls – on a par with previous year Another museum some distance from Darling Harbour did not invest in either exhibition or any special campaign to attract visitors – experienced a decrease
- Powerhouse and National Maritime Museum at opposite ends of Darling harbour Powerhouse mounted 1000 years of the Olympic Games: treasures of ancient Greece – 24% YOY increase in visitors NMM – became official home for Japanese and Dutch Olympic Committees and also hosted exhibition on the Dutch India Company – 126,000 hospitality visitors and visitors to exhibitions up 4% State Art Gallery – on route of marathon and opposite park where public events took place – ambitious exhibition on Dead Sea Scrolls – on a par with previous year Another museum some distance from Darling Harbour did not invest in either exhibition or any special campaign to attract visitors – experienced a decrease None of this is definitive for London
- 1. Games only - persons who travel to the host city because of the Olympics and Paralympics 2. Extentioners - Tourists who would have come anyway but stay longer because of the Games 3. Time switchers - Tourists who would have wanted to travel to the city but at another time 4. Casuals - Tourists who would have visited the city even without the Games 5. Home stayers - Residents who opt to stay in the city and spend their money at home rather than on a vacation somewhere else at some other time in the year because of the Games 6. Residents (not into Olympics) - Londoners not interested in the Games but will stay in the city during Games time 7. Avoiders - Tourists who stay away but would have come without the Olympics and Paralympics 8. Runaways - Residents who leave the city and take a holiday elsewhere 9. Changers and casuals - Residents who leave the city and take their holidays at the time of the Games rather than at some other time in the year and residents who would have left even without the Games