Digital OOH Network and In-Room TV Advertising Opportunity for 2010 Olympic Winter Games in Vancouver

1. Claire Corroon
Media Sales Director

2. 2010 Winter Olympics – Vancouver – Whistler Canada
Objective:
Identify the opportunities to target and engage consumers
during the 2010 Winter Olympic and Paralympic Games

3. 2010 Winter Olympics – Vancouver – Whistler, Canada
QUICK FACTS ABOUT THE 2010 Olympic WINTER GAMES*
• 17 days of Olympic Games events: February 12 to 28, 2010
• 10 days of Paralympic Games events: March 12 to 21, 2010
• 86 Olympic Winter Games medal events
• 64 Paralympic Winter Games medal events
• 5,500 Olympic Games athletes and team officials (projected)
• 1,350 Paralympic Games athletes and team officials (projected)
• 80+ countries participating in Olympic Winter Games
• 40+ countries participating in Paralympic Winter Games
• 10,000 media representatives
• 25,000 game volunteers
• 3 billion worldwide television viewers. NBC - USA, CTV Canada
•Information Source VANOC

4. 2010 Winter Olympics – Vancouver – Whistler, Canada
Olympic Winter Games includes 14 sports and 86 medal events:
• Biathlon
• Bobsleigh and Skeleton
• Curling
• Ice Hockey
• Luge
• Figure Skating— Speed Skating
• Skiing— Alpine Skiing— Cross-Country Skiing
• Freestyle Skiing - Ski Jumping
• Snowboarding

5. 2010 Winter Olympics – Vancouver – Whistler, Canada
Paralympic Winter Games program
includes five sports and 64 medal events:
• Alpine Skiing
• Biathlon
• Cross-Country Skiing
• Ice Sledge Hockey
• Wheelchair Curling

6. 2010 Winter Olympics – Vancouver- Whistler, Canada
Winter Olympic facts - Host Venues
• Whistler Mountain
• Cypress Mountain
• Richmond Speed Oval
• BC Place Stadium
• Pacific Coliseum
• Canada Hockey Place (GM Place)
• Vancouver Olympic Centre
• UBC Winter Sports Centre

7. 2010 Winter Olympics – Vancouver – Whistler, Canada
The Audience Potential – Ticketing*
• Olympic Winter Games feature 200
sport events with 1.6 million tickets
available.
• 800,000 tickets will be available for
ceremonies and cultural events.
*Information source VANOC

8. 2010 Winter Olympics – Vancouver- Whistler, Canada
The Audience Potential*
• 60,000 to 135,000 spectators per day at the Vancouver sites
• 10,000 to 60,000 spectators per day at the Whistler sites
• 60,000+ spectators per day at the Vancouver celebration sites
• 5,500 athletes and officials
• 10,000 media personnel
• 55,000 Olympic workforce
• 65 Venues, sites and facilities
• 300,000 international visitors
*information source VANOC

9. Reaching the Olympic audience with Digital Out of Home Media

10. Onext Media
• The largest DOOH Network in The Vancouver
& Whistler area
• Hi-Definition Screens in Restaurants, Bars,
Internet Cafes, Grocery Stores, Gyms, Theatres,
Hotel Lobbies, Activity Centers
• 25+ Screens in the Whistler Village
• 40+ Screens within 2.0 miles from an Olympic
venue
• 70+ Screens within 5 miles from an Olympic
venue
• 115+ Screens within 50 miles of an Olympic
venue

11. Onext Media
• Topical feeds from The Weather Channel,
The Globe and Mail, The New York Times,
iTunes Top Ten Hits, Horoscopes, CNN .
• Daily Olympic medal updates
• Screens updated via internet every 15 min.
• Static, Flash, or Video, high frequency
hi-definition media spots
• Mobile Integration, new & emerging
mobile technologies. Provides true
customer interactive experience.
• Free Wi-Fi connectivity at most locations

12. Onext Media – DOOH Network Advantages
• Stronger Ad Recall, Better Communication & Understanding
• Engages people when they are relaxed & receptive
• Each ad is seen clearly & does not compete with the clutter of other ads
• High frequency & strong repetition make messages more memorable
• Eye-catching full colour Hi- Def messaging with bright compelling images
• Brand recall for Out-of-Home Digital Advertising is about 48% versus
Newspapers at 23% (more than double).

13. Onext Media - Strategic High Traffic Screen Locations

14. Mobile Messaging Integration

15. Mobile Messaging Integration
MOBILE USAGE STATISTICS
•70% of all promotional text messages are opened
•Over 70% of cell phone users send text messages
•Mobile phones is the most common OOH technology linking everyone

16. Mobile Messaging Integration
 Put your brand in the hand of your customers and prospects.
 Onext Media can expand your marketing reach and measure effectiveness with mobile
phone technology.
 Handheld technology continues to grow as a tool to get information. Customize a
marketing campaign using mobile phones to fit your sales needs.
 Engage and develop relationship with prospective customers
 Proactively ask viewers to take action
 Deliver immediate sale message with a measurable call to action

17. Whistler Hotels – In room Resort TV
Broadcasting into 93% of Whistler’s guest rooms on customized
hotel channels, Onext Media’s Resort TV reaches Whistler’s
desirable visitor market and engages them when they are
relaxed and looking for suggestions

18. Whistler Hotels – In room Resort TV
Customized channels in 45+ strategic properties
Reaches 5000+ guest rooms
Video & high frequency banner ads
98% of hotel guest turn on the TV within 5 minutes of entering their rooms.
(Source: Hilton Hotel Corp)
75% of visitors surveyed watch Resort TV daily - 24% more often than any
other local media.
Viewers watch an average of 2.3 times per day.

19. Onext Media- Olympic Package Rates DOOH
• Gold Package
110+ Screens, 60 Day campaign, $24,995.00
• Silver Package
110+ Screens, 45 Day Campaign, $19,995.00
• Bronze Package
110+ Screens, 30 Day Campaign, $13,995.00

20. Olympic Package Rates- In room Resort TV
• Gold Package
45 Hotels, 5000+ Guest Rooms, 60 day campaign $11,900.00
• Silver Package
45 Hotels 5000+ guest rooms, 45 Day Campaign, $8,900.00
• Bronze Package
45 Hotels, 5000 Guest Rooms, 30 Day Campaign, $6,495.00

21. A la carte rates – Customize your Campaign
Resort TV- $5.00 per day, per Hotel
DOOH, Tier #1 Screens, within 5 miles of Olympic Venue,
$5.00 per day, per screen
DOOH, Tier #2 Screens, between 5 & 20 miles of Olympic Venue
$4.00 per day, per screen
DOOH, Tier #3, screens between 20 & 50 Miles of Olympic Venue
$3.00 per day per screen

22. The Strengths of Our Digital Media
Better Overall Return on Investment
Reaches more of your potential consumers than any other media
Most affordable cost per impression (CPM)
Most affordable cost per day (CPD)
Eliminates printing costs & messages are easily changed
Location strategies provide exposure to specific demographics
Takes advantage of captive audiences

23. Onext Media - Life Pattern Marketing
Engaging people out of home where they work, eat, shop, play,

24. Summary
• The 2010 Winter Olympics presents a rare opportunity to reach
an international, sports minded, sophisticated and affluent
audience.
• Onext Media offers the opportunity to fuse an advertiser’s brand
into the Olympic target audience’s daily activities by engaging
consumers throughout the day, where they stop for coffee,
workout, shop, dine, stay or celebrate.
• Onext Media has the power to Inform, Persuade and Generate a
Response with exceptional value to the advertiser.

25. Questions?