Linux Day 2017 - UNIP Limeira - VR: qual é a próxima killer app?

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VR: qual é a próxima killer app? Palestra sobre Realidade Virtual, mercados, aplicações e perspectivas, apresentada em 27/11/2017 no Linux Day da UNIP de Limeira/SP.

Technology

LINUX DAY 2017 – UNIP LIMEIRA
MARCOS ALVES
Diretor de Ventures
QUAL SERÁ A PRÓXIMA
KILLER
APP
?

+
VR IS MUCH MORE
THAN YOU THINK!
https://youtu.be/nSS59rsb7iQ

VR: QUAL SERÁ A PRÓXIMA KILLER APP?
CENÁRIO ATUAL DE HMDs
SAMSUNG GEAR VR
8.000.858
SONY PLAYSTATION VR
1.805.089
HTC VIVE
666.957
OCULUS RIFT
383.031
UNIDADES VENDIDAS DESDE O LANÇAMENTO ATÉ Q2-2017 | THE WALL STREET JOURNAL

VR: QUAL SERÁ A PRÓXIMA KILLER APP?
CAPTURA PRO

Gear 360
Gear 360 (2017)
VR: QUAL SERÁ A PRÓXIMA KILLER APP?
CAPTURA QUASE PRO

Please click to watch video with indie VR games examples: https://youtu.be/mn4yYZchjhY

Please click to watch video with VR gaming arcades examples: https://youtu.be/NJIQHvP0isQ

EDUCACAO,
~
Please click to watch video with
VR education examples:
https://www.youtube.com/
watch?v=mlYJdZeA9w4

SOCIAL
Please click to watch video with VR social networks examples: https://youtu.be/g2n9D9irSbo

ECOSSISTEMA DA REALIDADE VIRTUAL
OPORTUNIDADES
EDUCACAO &
SAUDE

VIRTUAL REALITY MARKET IS ST
GREENFIELD: BUILD YOUR OWN UNIC

VR/AR/MR | POR ONDE COMEÇAR
Cursos online gratuitos
Introdução à Realidade Virtual: https://br.udacity.com/course/introduction-to-virtual-reality--ud1012/
Desenvolvimento de Software VR: https://br.udacity.com/course/vr-software-development--ud1014/
Cenas e Objetos VR: https://br.udacity.com/course/vr-scenes-and-objects--ud1013/
Cursos pagos acessíveis
https://www.udemy.com/realidade-aumentada-crie-aplicacoes-com-unity3d-e-vuforia/
https://www.udemy.com/augmentedreality/
https://www.udemy.com/felpudounity5/
https://www.udemy.com/curso-completo-unity-3d/
https://www.udemy.com/unity-descomplicado/

VR/AR/MR | INSPIRAÇÕES & REFERÊNCIAS
Inspirações
The birth of virtual reality as an art form | Chris Milk: https://www.youtube.com/watch?v=cJg_tPB0Nu0
Immersive VR Journalism: https://www.youtube.com/watch?v=7P47pdR5jZA
Journalism – new frontier in storytelling: https://www.youtube.com/watch?v=gMvYf0eJ9vo
The future of news? VR journalism: https://www.youtube.com/watch?v=zsLz0mRmEG0
The ﬁght for Falluja (360o VR video): https://www.youtube.com/watch?v=_Ar0UkmID6s
Entrevista com Ricardo Laganaro, diretor brasileiro de ﬁlmes VR:
http://www.b9.com.br/63895/codigo-aberto-ricardo-laganaro-diretor-o2-ﬁlmes/

+
•  Mercado de VR
•  h-ps://venturebeat.com/2017/03/12/how-vr-startups-can-survive-the-slow-growth-of-2017/
•  h-ps://medium.com/ustwo/the-vr-landscape-34ad62100d38
•  h-ps://www.forbes.com/sites/forbesagencycouncil/2017/05/30/virtual-reality-the-future-of-media-or-just-a-passing-trend/
#207037f77d8f
•  h-ps://www.forbes.com/sites/paularmstrongtech/2017/04/06/just-how-big-is-the-virtual-reality-market-and-where-is-it-going-next/
#a40df6d4834e
•  h-ps://vrscout.com/news/vr-market-adopMon-2017/
•  h-ps://venturebeat.com/2016/12/31/10-predicMons-and-opportuniMes-for-virtual-and-augmented-reality-in-2017/
•  h-p://www.thevrfund.com/
•  h-p://www.gartner.com/smarterwithgartner/top-trends-in-the-gartner-hype-cycle-for-emerging-technologies-2017/
•  AdversMsing:
•  AdversMsing in VR – the money is coming: h-ps://www.youtube.com/watch?v=XBWYhlZt5Fo
•  The 10 best uses of VR in MarkeMng: h-ps://www.youtube.com/watch?v=ntYlLGTLrDE&t=353s
•  Arcades
•  h-ps://www.cnet.com/news/never-tried-vr-you-will-soon-playstaMon-vr-oculus-vive-imax/
•  h-ps://www.engadget.com/2017/06/01/vr-arcades-social-htc-viveland-taiwan/
•  h-p://arkavevr.com/br/
•  Sexo Virtual
•  h-ps://uploadvr.com/porn-teledildonics-2017/
•  h-ps://www.kiiroo.com/
•  h-ps://thenextweb.com/gadgets/2017/06/28/pornhub-interacMve-category-sex-toys/#.tnw_21sIAj61
VR/AR/MR | INSPIRAÇÕES & REFERÊNCIAS

www.ydreamsglobal.com

#LiveTheDream

marcos.alves@ydreamsglobal.com

https://www.linkedin.com/in/malves/

Download do material em:

http://slideshare.net/mvmalves

Sam Watts, Director of Immersive Technologies at Make Real, gave a presentation on the future of VR. He discussed Make Real's VR games like Radial-G and Loco Dojo. He analyzed the current state of the VR games market and top titles on Steam. Some lessons learned were that competitive multiplayer games do well, design for VR arcades, and develop for multiple platforms. Current challenges include limited funding, discoverability on stores, and evaluating hardware install bases. Standalone headsets are emerging but have limitations. Watts' advice was to focus on tight gameplay, uniqueness to VR, and iterate quickly based on feedback.

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Say Hello to Exzeb

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Great brands have a world of their own. Exzeb brings it to life in virtual reality. Transform your digital marketing and embrace immersive experiences. Un-frame your brand’s world, let people step inside and build unprecedented emotional connection with your audience. From 360 films to full CG experiences and anything in-between, Exzeb brings its in-house creative team together with world-class collaborators to write and direct VR experiences.

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Unreal Engine 4.20 includes improvements to depth of field and proxy LOD tools. Early access for mixed reality capture allows importing real-world video into VR/AR scenes. SIGGRAPH and E3 featured previews of new VR/AR studies and games. The VR digest also provided release dates for numerous VR games launching in June 2018 and news on VR hardware and software from companies like Apple, Leap Motion, and Varjo.

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VR has struggled with widespread adoption due to technical challenges like bulky designs, high costs, and issues causing motion sickness. While gaming VR has sold over 1.5 million units, consumer interest remains weak and sales are falling. However, VR has been more successful for professional applications like training and simulation where it can create powerful immersive experiences. AR is poised to have more real-world impact by overlaying virtual information on the real world for uses like enhanced situational awareness, remote assistance, and on-demand instruction. While VR may remain mostly for gaming, the presenter argues that AR will be the technology that truly changes our world.

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The document provides an overview of the current state of immersive technologies including virtual reality (VR), augmented reality (AR) and mixed reality. It summarizes recent developments, key statistics and insights on the growth of the industry. The VR and AR landscapes are getting more crowded with many startups and increased investment. Mobile VR is dominated by Android devices while Apple is positioning iOS devices to make AR mainstream. The document also outlines some of the biggest players and investors in the space as well as the growth of AR and VR applications in retail, gaming and other industries.

VRCheck 2017 - Marketing

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360-degree video is becoming an important tool for brand communication and marketing. It allows for immersive experiences that drive greater engagement from viewers. While 360-video metrics currently underperform traditional video, it motivates viewers to interact more and share content. As hardware adoption increases, 360-video content will be key to driving the virtual reality market forward. The document examines whether brands are ready to embrace 360-degree video and virtual reality, providing examples of inspiring 360-video uses.

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Marcos Alves, presidente do XRBR (Hub Brasileiro de X-Reality) e sócio da Dream2B (international venture builder) palestra no evento SET Expo 2018, em 27/08/2018, sobre internacionalização de startups brasileiras de Realidades Virtual, Aumentada e Mista (XR), analisando cenários de venture capital, ecossistemas e usando Vancouver, Canadá, como benchmark de como criar um ecossistema forte no Brasil.

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Linux Day 2017 - UNIP Limeira - VR: qual é a próxima killer app?

1. LINUX DAY 2017 – UNIP LIMEIRA MARCOS ALVES Diretor de Ventures QUAL SERÁ A PRÓXIMA KILLER APP ?

2. + VR IS MUCH MORE THAN YOU THINK! https://youtu.be/nSS59rsb7iQ

3. REALIDADE… O QUÊ ??!

4. +

5. VR: QUAL SERÁ A PRÓXIMA KILLER APP? CENÁRIO ATUAL DE HMDs SAMSUNG GEAR VR 8.000.858 SONY PLAYSTATION VR 1.805.089 HTC VIVE 666.957 OCULUS RIFT 383.031 UNIDADES VENDIDAS DESDE O LANÇAMENTO ATÉ Q2-2017 | THE WALL STREET JOURNAL

6. VR: QUAL SERÁ A PRÓXIMA KILLER APP? CAPTURA PRO

7. Gear 360 Gear 360 (2017) VR: QUAL SERÁ A PRÓXIMA KILLER APP? CAPTURA QUASE PRO

9. Please click to watch video with indie VR games examples: https://youtu.be/mn4yYZchjhY

10. Please click to watch video with VR gaming arcades examples: https://youtu.be/NJIQHvP0isQ

11. + CAPTACAO E DISTRIBUICAO

12. + Jornalismo imersivo

13. + Jornalismo Imersivo

14. Cinema

15. EDUCACAO, ~ Please click to watch video with VR education examples: https://www.youtube.com/ watch?v=mlYJdZeA9w4

16.

17. SOCIAL Please click to watch video with VR social networks examples: https://youtu.be/g2n9D9irSbo

18. + b r a n d experience

19. ECOSSISTEMA DA REALIDADE VIRTUAL OPORTUNIDADES EDUCACAO & SAUDE

20. VIRTUAL REALITY MARKET IS ST GREENFIELD: BUILD YOUR OWN UNIC

21. VR/AR/MR | POR ONDE COMEÇAR Cursos online gratuitos Introdução à Realidade Virtual: https://br.udacity.com/course/introduction-to-virtual-reality--ud1012/ Desenvolvimento de Software VR: https://br.udacity.com/course/vr-software-development--ud1014/ Cenas e Objetos VR: https://br.udacity.com/course/vr-scenes-and-objects--ud1013/ Cursos pagos acessíveis https://www.udemy.com/realidade-aumentada-crie-aplicacoes-com-unity3d-e-vuforia/ https://www.udemy.com/augmentedreality/ https://www.udemy.com/felpudounity5/ https://www.udemy.com/curso-completo-unity-3d/ https://www.udemy.com/unity-descomplicado/

22. VR/AR/MR | INSPIRAÇÕES & REFERÊNCIAS Inspirações The birth of virtual reality as an art form | Chris Milk: https://www.youtube.com/watch?v=cJg_tPB0Nu0 Immersive VR Journalism: https://www.youtube.com/watch?v=7P47pdR5jZA Journalism – new frontier in storytelling: https://www.youtube.com/watch?v=gMvYf0eJ9vo The future of news? VR journalism: https://www.youtube.com/watch?v=zsLz0mRmEG0 The fight for Falluja (360o VR video): https://www.youtube.com/watch?v=_Ar0UkmID6s Entrevista com Ricardo Laganaro, diretor brasileiro de filmes VR: http://www.b9.com.br/63895/codigo-aberto-ricardo-laganaro-diretor-o2-filmes/

23. + •  Mercado de VR •  h-ps://venturebeat.com/2017/03/12/how-vr-startups-can-survive-the-slow-growth-of-2017/ •  h-ps://medium.com/ustwo/the-vr-landscape-34ad62100d38 •  h-ps://www.forbes.com/sites/forbesagencycouncil/2017/05/30/virtual-reality-the-future-of-media-or-just-a-passing-trend/ #207037f77d8f •  h-ps://www.forbes.com/sites/paularmstrongtech/2017/04/06/just-how-big-is-the-virtual-reality-market-and-where-is-it-going-next/ #a40df6d4834e •  h-ps://vrscout.com/news/vr-market-adopMon-2017/ •  h-ps://venturebeat.com/2016/12/31/10-predicMons-and-opportuniMes-for-virtual-and-augmented-reality-in-2017/ •  h-p://www.thevrfund.com/ •  h-p://www.gartner.com/smarterwithgartner/top-trends-in-the-gartner-hype-cycle-for-emerging-technologies-2017/ •  AdversMsing: •  AdversMsing in VR – the money is coming: h-ps://www.youtube.com/watch?v=XBWYhlZt5Fo •  The 10 best uses of VR in MarkeMng: h-ps://www.youtube.com/watch?v=ntYlLGTLrDE&t=353s •  Arcades •  h-ps://www.cnet.com/news/never-tried-vr-you-will-soon-playstaMon-vr-oculus-vive-imax/ •  h-ps://www.engadget.com/2017/06/01/vr-arcades-social-htc-viveland-taiwan/ •  h-p://arkavevr.com/br/ •  Sexo Virtual •  h-ps://uploadvr.com/porn-teledildonics-2017/ •  h-ps://www.kiiroo.com/ •  h-ps://thenextweb.com/gadgets/2017/06/28/pornhub-interacMve-category-sex-toys/#.tnw_21sIAj61 VR/AR/MR | INSPIRAÇÕES & REFERÊNCIAS

24. www.ydreamsglobal.com #LiveTheDream marcos.alves@ydreamsglobal.com https://www.linkedin.com/in/malves/ Download do material em: http://slideshare.net/mvmalves

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