VRCheck 2017 - Marketing

2. How to (fully) embrace 360°-video in brand
communication / marketing approach …
(m.a.w. is uw merk klaar voor 360°-video ?)
Piet Sonck
03 / 10 / 2017

3. MINORITY REPORT (’02) … 15YEARS AGO
01’02”
MOVIE CLIP …

4. (NON)FICTION ? …

5. 2016 was the year of VR * (hardware)…
2017 should be the year of VR software &
VR content will drive hardware adoption !
* Samsung CES ’17 keynote: there are 5 million Gear VR headsets in use globally & people have watched more than 10 million hours of video in Gear VR

6. (EST.) BE FIGURES ON HMD SALES …
2016 - 37500 units
2017 - 65000 units
2018 - 95000 units
Global Figures/BE estimate

7. (EST.) BE FIGURES ON ACTIVE VR USERS…
2016 - 100000 users
2017 - 225000 users
2018 - 428000 users
+2 M. subscribers for the official YouTube VR channel (Jan. ’17)
Global Figures/BE estimate

8. IS YOUR BRAND READY FOR 360° (AR/VR) ?
FACT 1
Greenlight - Dec. 2016

9. IS YOUR BRAND READY FOR 360° (AR/VR) ?
FACT 1I
Greenlight - Dec. 2016

10. IS YOUR BRAND READY FOR 360° (AR/VR) ?
Raindance VRX event - Sept. 2017
FACT III

11. IS YOUR BRAND READY FOR 360° (AR/VR) ?
https://www.marketingtechnews.net/news/2017/jul/06/360-degree-and-vr-video-future-marketing/
1 Growing market
2 Emotional engagement
3 Brand activation tool
4 WOW (experience)
5 …

12. IS YOUR BRAND READY FOR 360° (AR/VR) ?
Immersive video storytelling:
360 video vs. standard video
1. 360 video doesn't over perform on
traditional viewer metrics
2. 360 video motivates viewers to
watch more and interact
3. 360 video drives viewers to share,
subscribe and view other videos
https://www.thinkwithgoogle.com/advertising-channels/video/360-video-advertising/

13. READY FOR SOME (MORE) INSPIRATION ?

14. 01’54”
10 best VR USE CASES made in 2016-2017
https://www.youtube.com/watch?v=duhZ3yXpcC0

15. 02’42”
OLD IRISH- brand activation experience
https://www.youtube.com/watch?v=3R5J8Je2j_4

16. 360° IS KEY
BEDANKT VOOR
UW AANDACHT