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LinkedIn x Lynda
Activation
Prepared by: Alysha | Kush | Monil | Vishwas
Date: 20th March, 2019
Activity Overview:
Task at hand:
• Promote and educate students about the services provided by Lynda.com
• Gauge their basic understanding about Lynda.com
• Attract students to the booth and collect emails
• Increase dwell time per student while giving them information about Lynda.com
Pre-Event Attraction:
1 LinkedIn – Posts which mentioned our activation prior to the event day
2 Event Cards – We created a event card in-order to distribute it during the activation
3 Poster – Event posters which were circulated via social media to be displayed during activation
LinkedIn Pre-
Event Buzz
Challenge:
“Since our booth was at the entrance we couldn’t get students to
stop at our booth.”
Question:
How do we interact with students with an extremely short dwell
time and still ensure that we spread awareness about Lynda.com?
Our Answer:
Lynda meets with You! - An interactive approach wherein instead
of students approaching us, we approached them.
Our Statistics:
90
Student E-mails signed up
61
Students learned about Lynda
78
Students thought they
received enough information
10
Students learned that
Lynda.com is free
Overall Statistics:
Average Dwell
Time: 2:27
Impressions: 284
unique, 19
repeats
Engagement: 62
Unique, 1 repeat
Note: All the statistics are from an average 10 ft. distance
Highs & Lows:
Busiest Time:
11:36 AM
Quietest Time:
11:09 AM
Average
Engagements:
Every 3 minutes
Conclusion:
Innovative
Solution
More
Communication
Wider Reach
Location
Lack of
attention
Different
Streams
Enticing
Approach
Location
Matters
Be Prepared

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LinkedIn x Lynda Activation - Results Analysis