- The company has generated £300k in revenue serving 3,000 customers in 45 cities since 2014, with 50% monthly revenue growth and 850 tour guides signed up. - They are exploring white label partnerships and moving from a marketplace model to providing bespoke tour and experience booking through concierge services. - Lessons learned include starting small, embracing failures, maintaining passion through challenges, and finding distribution through unexpected channels until automation is necessary.

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Around the World in 80
Iterations

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Our story so far
• £300k in revenue
• 45 cities
• 3,000 customers served since 2014
• Growing 50% per month (revenue)
• 850 guides signed up
White label partners
Intro

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Even the visionaries start somewhere

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RIP Travel Start-up
1. The complicated makeup of the travel ecosystem
2. A sea of disconnected travel providers
Low barriers to entry , but huge barriers to disruption
Out of 600 startups covered between 2012
- 2015 by Tnooz 400 no longer in
operation

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£350 investment returns £300k

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First Distribution Play

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Traffic down by 75%

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European Traveller

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Bespoke Tour

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Online Travel Aggregation Trends
Flights Car Rental Accommodation Tours
Standard
requirements
Individuals/
Couples/Budget
Bespoke
requirements
Groups/Families/
Premium
Less commoditised = more winners
???

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What type of marketplace?
Pre Pivot
Post Pivot

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What is the difference?

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Smart concierge for unlocking personalised experiences
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Private Tour Guide Personalised
experiences
Tickets to local
attractions,events
Concierge Services
for bespoke requirements

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Ancillary Revenues

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Ryanair, The OTA

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Our USP for large travel companies

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New Breed of Product

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Conversational Commerce

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Supply side innovation: guides accept on demand
Customer Books
Experience
Guides get matched
offered the job
Guide accepts job
Tour is taken
& guide account is credited
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Messenger Bot with Hilton

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Lessons we have learned along the way
• Start with something, it does not matter how small
• Lots of small failures are good
• Have passion for it, you will need it
• Don’t fall in love with your concept
• Find distribution in the most unlikely places
• Manual until you have to automate it

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Please get in touch:
alex@touriocity.com.com
0044-7500828252