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28/09/15
THE DIGITAL WITHIN
Nick Emmel, Strategy Partner, @ewarwoowar
13/10/15
AN INDEPENDENT
CREATIVE AGENCY
IN SOHO SQUARE
DRUM’S CREATIVE AGENCY OF THE YEAR
In a world of new opportunity,
don’t do what you can do,
know what you should do.
OUR BELIEF
WHAT SHOULD WE DO WITH
THE INTERNET OF THINGS?
Given that God is infinite and the
Universe is also infinite, would
you like a toasted tea cake?
THERE MUST BE A NEED.
AND IT MUST SIMPLIFY THE
EXPERIENCE.
DIGITAL SHOULD NOT ADD
COMPLEXITY. LOOK FOR THE
DIGITAL WITHIN.
DON’T ADD A LAYER,
ENHANCE THE
EXISTING EXPRIENCE
FIND THE
ENGAGEMENT
OPPORTUNITY
GIVE THE INTERACTION
REAL VALUE
ADD GREY
GOOSE
CHERRY NOIR
AD
ADD GREY
GOOSE CASE
STUDY FILM
1. DON’T DO IT BECAUSE YOU CAN. DO IT BECAUSE YOU
SHOULD
2. ANSWER A REAL CONSUMER NEED
3. MAKE THE EXPERIENCE EASIER, NOT MORE COMPLEX
4. ENHANCE THE DIGITAL WITHIN, DON’T BUILD DIGITAL ON TOP
5. ONLY ASK FOR ENGAGMENT WHEN THE USER HAS TIME
6. MAKE SURE THE INTERACTION HAS REAL VALUE
THE DIGITAL WITHIN
THANK YOU
Nick Emmel, @ewarwoowar

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