Workshop for health care providers

1. What Is LinkedIn?
Why Should I Care?
//Hoeferweb

2. Introduction
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

3. Agenda
• Objectives
• What is LinkedIn?
• Why does it matter to the Brattleboro Retreat?
• Basics
• Advanced Topics
• Company Pages
• Questions
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

4. Objectives
• Understand the Basic Profile Settings and Best Practices
• Understand How To Use Status Messages
• Understand How Your Active Use of LinkedIn will help you, and help the
Brattleboro Retreat
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

5. What is LinkedIn
• Worlds Largest Professional Network with more than 120 million members
• Nine years old next month
• It allows you to establish “The most important page on the web”
• “Facebook for your Career” allowing you to connect and stay in touch with
colleagues and friends (without subjecting them to your embarrassing college
photos!)
• Recruitment, Job Postings, Job Seekers
• Rapidly expanding in to areas such News, Answers, and Company Pages
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

6. The Network Effect
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

7. What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

8. Why Does It Matter To You?
• Help control the message
• Allow others to validate what they have heard
• “If you are invisible you are a fraud”
• Job Opportunities (Not that any of you are looking for work!)
• Learning & Professional Development Opportunities
• Networking and Connecting with other professionals in your field
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

9. The Most Important Page On The Web
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

10. Why Does It Matter To The Retreat?
• Organization growth is limited by staffing constraints (72 Openings)
• “Social” is becoming more and more important way “we humans” to find
things that are good
• Professional development opportunities via information shared in your
networks and areas of interest
• We want our employees to promote the good work they do, to be seen as
experts in the field, and represent the Brattleboro Retreat well
• Taking every advantage of our referral networks
• Ensure we are professionally represented across the internet
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

11. LinkedIn 101: The Basics
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

12. Your Profile
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

13. Your Profile
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

14. Profile Settings
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

15. Custom Profile URL
This
Not This
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

16. Who’s Viewed
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

17. Make Connections
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

18. Invitation to Connect
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

19. Control Who Can See Your Connections
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

20. Send Messages
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

21. Status Stream
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

22. Status
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

23. Status Guidelines
• Relevant to your professional life
• Info that is useful to the people in your network
• Questions for the people in your network
• Tasteful bragging
• Follow all laws/ethics in your profession
• You can link to Twitter if you like
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

24. Let’s Kick It Up A Notch
• Groups
• Apps
• LinkedIn Today
• “Premium Service”
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

25. Groups
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

26. Groups On Your Profile
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

27. Group Page
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

28. Using Groups
• Love em’ or Leave em’
• Control the Flow
• I’ve have good luck asking questions in groups
• Join and listen, then participate
• Consider starting your own...
• VT Mental Health Workers...
• Uniformed Services Mental Health Providers...
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

29. Apps: Reading List
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

30. Apps: Tripit
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

31. Apps: Events
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

32. LinkedIn Today
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

33. LinkedIn Premium
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

34. Company Pages
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

35. Company Pages
• Marketing Communications Team will Coordinate
• “The Word” of The Brattleboro Retreat
• Allows for “Followers” (long tail recruiting)
• Lists Employees (who are on Linked in and have defined the Brattleboro
Retreat as an Employer)
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

36. Questions
?
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

37. Now What?
•What?
•So What?
•Now What?
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb

38. Thanks!
Mike Hoefer
http://www.linkedin.com/in/mhoefer
(603) 369-7970
What is LinkedIn?
Brattleboro Retreat, April 3, 2012
Why Should I Care? //Hoeferweb