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Digital identity basics - what is identity management? what is influence?


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What is your digital identity? Your reputation? Your influence? Do you have it? Intro to digital identity... by robin fay,

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Digital identity basics - what is identity management? what is influence?

  1. 1. Who are you? Digital identity the basics<br />2010. Robin Fay, georgiawebgurl<br />
  2. 2. Professional Networking & Digital Identity<br /><ul><li>All materials available at
  3. 3. DigiCred
  4. 4. What is it & why it's important
  5. 5. Identity Management + Branding
  6. 6. Developing your identity 
  7. 7. Professional networking using social media</li></li></ul><li>: Professional Networking & Digital Identity<br />Professional Networking & Digital Identity<br />Digital Credibility, aka DigiCred <br /><ul><li>Digital Credibility goes beyond just managing your online identity
  8. 8. Focusing on establishing your professional reputation, your credibility as a professional, you as an EXPERT/PROFESSIONAL
  9. 9. Brief introduction
  10. 10. Digital Credibility, aka DigiCred 
  11. 11. means a certain amount of respect within your community
  12. 12. influence over others (Retweets, followers, etc.)  as well as influence within your area of expertise (cited, hired, etc.)
  13. 13. Social Media + Life 2.0</li></ul>Robin Fay,, 2010/10<br />
  14. 14. Professional Networking & Digital Identity<br />Digital credibility goes beyond digital identity and reputation management... <br />but let's back up a minute. What are reputation management and digital identity?<br /><ul><li>Digital identity:
  15. 15. what you create online
  16. 16. what others create about you (tagged photos, etc.)  including governmental resources – tax records, criminal records, etc.</li></li></ul><li> Professional Networking & Digital Identity<br /><ul><li>It is your digital footprint, what you leave behind at sites
  17. 17. It is "googling" yourself
  18. 18. Your permanent record</li></ul>Robin Fay,, 2010/10<br />
  19. 19. : Professional Networking & Digital Identity<br />Reputation management then is just creating and controlling (managing) your identity<br />Reputation management is about building the positive and minimizing the negative <br />It is about cultivating the identity you want to present to the world.<br />Robin Fay,, 2010/<br />
  20. 20. Professional Networking & Digital Identity<br />Reputation management is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points.<br />--wikipedia, 2010.<br />Robin Fay,, 2010<br />
  21. 21. : Professional Networking & Digital Identity<br /><ul><li>Why is all of this important?
  22. 22. Before you can effectively network, you have to create a foundation -- in this digital world, that means an online presence, an online reputation </li></ul>Robin Fay,, 2010/<br />
  23. 23. Professional Networking & Digital Identity<br /><ul><li>A positive professional presence can
  24. 24. lead to job offers
  25. 25. serve as a portfolio and record of achievement
  26. 26. be part of professional writing, research, and development
  27. 27. develop expertise and reputation -- expand your circle of influence
  28. 28. be means of communication
  29. 29. find a mentor, peers, network with colleagues 
  30. 30. help with research and professional writing through promoting research, finding writing partners and/or collaborators.
  31. 31. Many more…</li></ul>Robin Fay,, 2010/<br />
  32. 32. Professional Networking & Digital Identity<br /><ul><li>Negative outcomes of professional networking through poor uses of social media
  33. 33. loss of job or job offers
  34. 34. legal action 
  35. 35. negative publicity / PR
  36. 36. limited sphere of influence and respect
  37. 37. even impact your ability to get insurance</li></ul>Robin Fay,, 2010/<br />
  38. 38. Professional Networking & Digital Identity<br /><ul><li>People DO get fired over what they write, photograph, video, etc. and share online</li></ul>Robin Fay,, 2010/<br />
  39. 39. Professional Networking & Digital Identity<br /><ul><li>Employees fired over twitter
  40. 40. The tweet:
  41. 41. "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
  42. 42. The result: job offer withdrawn</li></ul>Robin Fay,, 2010<br />
  43. 43. : Professional Networking & Digital Identity<br /><ul><li>Employees fired over twitter
  44. 44. and other:
  45. 45. CNN on Wednesday removed its senior editor for Middle Eastern affairs, Octavia Nasr, from her job after she published a Twitter message saying that she respected the Shiite cleric the Grand Ayatollah Mohammed Hussein Fadlallah, who died on Sunday.</li></ul>Robin Fay,, 2010/<br />
  46. 46. Professional Networking & Digital Identity<br /><ul><li>and it's not just written content, but images too.
  47. 47. Reporters and photographer fired over parody youtube videos
  48. 48. 3 on-air journalists and a photographer from the NBC affiliate KARK in Little Rock, Ark., were fired after they posted two YouTube videos that spoofed working in the newsroom. </li></ul>Robin Fay,, 2010/<br />
  49. 49. Professional Networking & Digital Identity<br /><ul><li>So, cultivating a positive and appropriate online presence for your particular field of work is important.
  50. 50. Important enough that there are even companies who do “damage control” and reputations management.
  51. 51. These companies and professionals attempt to "work" google and social media sites to manage, grow, and yes, even repair, online reputations.</li></ul>Robin Fay,, 2010/<br />
  52. 52. : Professional Networking & Digital Identity<br />  <br />Robin Fay,, 2010/10<br />
  53. 53. Professional Networking & Digital Identity<br /><ul><li>..but you can do it yourself for free..
  54. 54. Do use social media and the web to start building your web presence now
  55. 55. Develop your social media strategy for YOUR BRAND> You are your brand
  56. 56. Free ways to get out on the web: @uga; google sites, drupalgardens, blogger,, flickr, mugshots, sportshooter, tweet photos using twitpix, facebook page for your professional presence, claimID, linkedIN   </li></ul>Robin Fay,, 2010/10<br />
  57. 57. Professional Networking & Digital Identity<br /><ul><li>but you can do it yourself for free..
  58. 58.  "Claim" your ID at sites even if you are not using it
  59. 59. Google yourself
  60. 60. Network with aspirational professionals, e.g., connect with them on linkedin or twitter
  61. 61. Keep your private life, well... private > Keep up with privacy settings
  62. 62.  Create professional and personal accounts, if needed
  63. 63. You do not have to accept every “friend” request, either, if the person does not fit into your strategy/policy for a particular site. </li></ul>Robin Fay,, 2010/10<br />
  64. 64. Professional Networking & Digital Identity<br /><ul><li>Build your digital identity because if you don’t someone else will build it for you.
  65. 65. Use social media to build your brand!
  66. 66. In March 2009, Nielson released an report that “SOCIAL NETWORKS & BLOGS NOW 4TH MOST POPULAR ONLINE ACTIVITY, AHEAD OF PERSONAL EMAIL…
  67. 67. A lot of potential…</li></ul>Robin Fay,, 2010/10<br />
  68. 68. Professional Networking & Digital Identity<br /><ul><li>Unfortunately social media is also used:
  69. 69. As a screening device (in employment, among others)
  70. 70. To harass and bully others
  71. 71. To spam
  72. 72. As a employment tool (firing over inappropriate conduct, etc.)
  73. 73. As a way to spy
  74. 74. Even insurance companies are using Facebook and other social media sites.</li></ul>Robin Fay,<br />October 2009<br />
  75. 75. : Professional Networking & Digital Identity<br />How you can use social media: <br /><ul><li>Find jobs (career counseling, resume services, etc., recruitment)
  76. 76. Find help (services / groups)
  77. 77. IM/Contact info
  78. 78. Outreach & PR
  79. 79. Receive job offers/consulting requests
  80. 80. Professional development/education</li></ul>Robin Fay,<br />October 2009<br />
  81. 81. Professional Networking & Digital Identity<br />Tips for professional networking<br /><ul><li>Develop your community:
  82. 82. Search for colleagues you already know and respect.
  83. 83. Search their friend/follow lists to see who they follow.
  84. 84. If using twitter, watch the #FF or #followfriday
  85. 85. If using a service with groups (such as linkedIN) join groups that fit your professional development needs.
  86. 86. Always include a personal message when sending a friend/follow/network request.</li></li></ul><li>: Professional Networking & Digital Identity<br />Cultivating your network<br /><ul><li>Don’t ignore your network; spend some time with it regularly. It can be everyday or 2 x a week.
  87. 87. Find what time works for you: many people feel that the most effective use of social media is between 9-5 M-F.
  88. 88. Respond to feedback: direct messages, IMs, emails, comments, @ s and other ways of connecting.
  89. 89. Share interesting and professional information with your network. </li></li></ul><li>: Professional Networking & Digital Identity<br />Promote your use of social media<br /><ul><li>Let people know how to network with you.
  90. 90. Of course, that doesn’t mean that you have to tell them about your private (personal) accounts – just the ones where you do network. </li></ul>Robin Fay,<br />October 2010<br />
  91. 91. Professional Networking & Digital Identity<br />Pick your media: you do not have to use all of them.<br />Robin Fay,<br />October 2009<br />
  92. 92. Professional Networking & Digital Identity<br /><ul><li> Twitter
  93. 93. Either private or public
  94. 94. Posts limited to 142 characters
  95. 95. Can create reading lists 
  96. 96. Ability to private (direct) message (DM)
  97. 97. Most IT people are on twitter (even Bill Gates) as well as many libraries/librarians
  98. 98. Can participate in trending topics and learn about realtime news
  99. 99. Conversations are harder to follow unless using a 3rd application (brizzly)
  100. 100. People will often follow you on twitter who would not facebook or email you
  101. 101. Twitter can be used to pull into Google buzz, facebook, blogs or other resources</li></li></ul><li>Professional Networking & Digital Identity<br /><ul><li> Twitter
  102. 102. is good for finding communities and professional networking
  103. 103. following trending topics and realtime news
  104. 104. PR
  105. 105. Sharing information
  106. 106. Following or participating in conferences and workshops 
  107. 107. Getting answers to questions
  108. 108. Can be customized </li></li></ul><li>Professional Networking & Digital Identity<br /><ul><li> Twitter is not good for
  109. 109. refined privacy settings
  110. 110. long posts or conversations;
  111. 111. Share resumes/cvs
  112. 112. archiving (although LoC is now archiving twitter)
  113. 113. Sometimes can feel like shouting into the wind</li></li></ul><li>Professional Networking & Digital Identity<br />Let’s look at twitter<br />
  114. 114. : Professional Networking & Digital Identity<br /><ul><li>LinkedIn
  115. 115. More of a resume/CV site
  116. 116. You control how much info is displayed
  117. 117. Can pull in feeds </li></li></ul><li>Professional Networking & Digital Identity<br /><ul><li>LinkedIn is good for
  118. 118. Professional networking/ professional work 
  119. 119. Finding colleagues and professional peers 
  120. 120. Finding professional discussion groups
  121. 121. Job recruitment/consulting work</li></li></ul><li>Professional Networking & Digital Identity<br /><ul><li>LinkedIn is not good for
  122. 122. Blogging   
  123. 123. More personal interactions
  124. 124. Truly focused on professional activity and presence
  125. 125. standard interface; little customization </li></li></ul><li>Professional Networking & Digital Identity<br /><ul><li>Facebook
  126. 126. Somewhat complicated privacy settings but some parts (interests, etc. )are public info
  127. 127. Mix of personal and professional depending on user 
  128. 128. Standard interface; little customization
  129. 129. Pages may be a better way to connect professionally</li></li></ul><li>Professional Networking & Digital Identity<br />
  130. 130. Professional Networking & Digital Identity<br />Smart uses of social media: <br /><ul><li>Read the TOS and Privacy statements. Yes, they are boring and confusing….and they sometimes change.
  131. 131. Always doublecheck preferences or options in any social media site.
  132. 132. Think about the information you give away. Use a “throwaway” email address if possible.
  133. 133. Don’t make your private life public (unless that is your goal). Be aware of social networking etiquette.
  134. 134. ..and always be aware of UGA Computer usage policies. </li></li></ul><li>Professional Networking & Digital Identity<br /><ul><li>Google yourself and cultivate your web presence. Remember, you are your brand.
  135. 135. Use digital identity services like claimID and openID.
  136. 136. Social media is an incredibly powerful tool for networking.
  137. 137. Check your reputation and influence.</li></ul>Robn Fay,, 2010<br />
  138. 138. : Professional Networking & Digital Identity<br />Professional Networking & Digital Identity<br />Robin Fay,<br />October 2009<br />
  139. 139. : Professional Networking & Digital Identity<br /><ul><li></li></ul>Robn Fay,, 2009/10<br />