LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn Strategic Guidelines January 2024Bruce Bennett
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn Strategic Guidelines February 2024Bruce Bennett
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
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LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
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LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn Strategic Guidelines January 2024Bruce Bennett
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn Strategic Guidelines February 2024Bruce Bennett
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn Strategic Guidelines March 2024Bruce Bennett
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn Strategic Guidelines April 2024Bruce Bennett
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn Strategic Guidelines for May 2024Bruce Bennett
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands are covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands are covered as well as going mobile with the LinkedIn app.
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
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This webinar helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
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LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
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LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
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LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands are covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands are covered as well as going mobile with the LinkedIn app.
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Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
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Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
2. 2
Introduction & Notes for Workshop
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
General Notes for Today
My contact info is on the last slide
Workshop is interactive, Q/A & Parking lot
Presentation file is available online at SlideShare (no recording)
Follow-up email includes a link to the deck and evaluation
survey
4. 4
Goals for session
Learn why to create and post content
Understand how to use the hashtag # symbol
Recognize how to use the at @ symbol
Identify opportunities to market yourself
Discover the LinkedIn mobile app benefits
5. 5
LinkedIn - What is it & Why use it?
Over 950 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!
More than 90% of recruiters search for candidates on LinkedIn
45 million people use LinkedIn to job search weekly
6 people are hired on LinkedIn every minute
77 job applications submitted every second
Source: https://blog.hootsuite.com/linkedin-statistics-business
19. 19
Adding a Custom Banner
Use a relevant image of
your profession or
brand
1600 x 400 pixels is the
suggested banner
size
LinkedIn has a few
custom images to
select from generic to
current topics,
e.g. BLM or LGBTQ
20. 20
Adding a Custom Banner
This is the
Upload a Photo
option that
allows you to
adjust the
image to size
25. 25
LinkedIn Strategic Guidelines
1. All Star profile
2. Headline that is descriptive and accurate, not title
3. Add media to the Featured & Experience sections
4. About section with a call to action
5. Utilize the Skills section and other keywords
6. Create relevant job search agents
7. Create a post, share an image, write an article, etc.
8. Use # and @ for better visibility on LinkedIn &
social media
9. Recommendations
10. Name pronunciation - Mobile app
26. 26
Strategic Guideline - All Star Profile
All Star profiles are 40x more likely to receive job opportunities
There are several stages to developing your LinkedIn profile
1. Beginner
2. Intermediate
3. Advanced
4. Expert
5. All Star
LinkedIn will suggest actions to reach the next level under your
Introduction card until you achieve an All Star Profile
How to Achieve All-Star Status on LinkedIn in 2020 Article
How To Get LinkedIn All-Star Status as a High-Skilled and
Underrepresented Candidate in 2022 Article
27. 27
Strategic Guideline – Profile Photo
Your photo should have a professional appearance
Passport format with a headshot
Any digital photo can be cropped to fit
Rename the photo file for SEO before uploading it
e.g. Bruce Bennett Fishing Guide.jpg
28. 28
Strategic Guideline - Headline
Headline can have
220 characters
Separate your
skills with a space
and pipe symbol
or create a Unique
Value Proposition
(UVP)
29. 29
A. B2B Sales at MNO Company
B. Bilingual B2B Sales Professional at MNO Company
C. Fluent Bilingual B2B Sales Professional Helping French and
American Companies expand their International Presence
A. Marketing Manager at XYZ Company
B. Successful Marketing Manager of Brands at XYZ Company
C. Internet Marketing Expert | Looking For New Business
Partnerships That Need Help With Marketing... Lets Connect!
LinkedIn Headline Alternative - UVP
30. 30
Strategic Guideline - Add Media
Featured section
is an ideal place
to share photo
ops, documents,
work examples,
etc.
31. 31
Strategic Guideline - Add Media
Adding media to
your Experience
section is
another ideal
place to share
photo ops,
documents, work
examples, etc.
32. 32
The About section can have 2600 characters
First paragraph should be about your skills, job titles, work
experience and passion
Second paragraph should relate how you added value for a
previous employer(s) - tell a STAR story
Final paragraph should tell how you can solve a company’s
problems or issues
Close with a call to action: “let’s connect…contact me
if…call me if”
Strategic Guideline - About Summary
33. 33
Strategic Guideline - Skills
Two skills are featured but you can have 50 skills
You can add a new skill by clicking the + hyperlink symbol
The skills can edited by clicking on the pencil
Add a new skill Edit your skills
34. 34
Strategic Guideline - Skills
LinkedIn suggests
key skills based on
your profile
Click on the skill and
Save it to add to
your profile
Or type in a skill to
add it to your profile
35. 35
Strategic Guideline - Skills
Type a new skill and LinkedIn
suggests variations of the skill
Customer = Service, CRM,
Satisfaction, Retention, Experience,
Support, etc.
Skills at the top of the list are
more widely searched
36. 36
Strategic Guideline - Skills
You can select the role
in which you gained
the experience
Multiple positions can
be selected for the skill
38. 38
Strategic - Skills & Endorsements
You can edit the
skills by
clicking on the
pencil
Click on 3 dots
to reorder your
displayed skills
or check
Endorsement
settings
39. 39
Strategic - Skills & Endorsements
Click on the
symbol and drag the
skill to the new
position
41. 41
Strategic Guideline - Skills
When you click on the
Demonstrate Skills button
it opens this page
You can Demonstrate soft
skills by writing or
recording a response that
will be included with
relevant job applications
Take Skill Assessments is a
feature that is getting
traction
43. 43
Strategic Guideline - Skills
Skill Assessments offers several categories to test
and validate your knowledge
44. 44
Strategic Guideline - LinkedIn Skills
Once you pass
the quiz, a
badge is
featured next
to the skill
45. 45
Strategic - Skills & Endorsements
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills
46. 46
Strategic Guideline - Skills Nuance
Strategically place skills in your work experience
Job Title (then list skills used in that position)
Insert key skills again in the detailed section
47. 47
Strategic Guideline - Job Search Agent
A job search
agent can be
created easily
You can save up
to 10 different
job searches
using different
job titles, and
many other
filtering criteria
48. 48
Strategic Guideline - Job Search Agent
All filters allow
for expanded
searching by
Date posted,
Experience
level,
Company
and more….
50. 50
Analytics & Tools
Review activity and
interest in your profile
The Analytics section is
only available to you for
review
51. 51
Strategic Guideline - Your Activity
Activity posting can be
articles, recognition, etc.
Try to include an article
hyperlink, image or video
Click on See all Activity to
view additional content
55. 55
Strategic Guideline - Your Activity
Post analytics
Impressions offers
insights about the
exposure your
activity
Periods range from
past 7 days, 14
days, 28 days, 90
days and 365 days
56. 56
Strategic Guideline - Your Activity
Post analytics
Engagements detail
the reactions to your
activity
57. 57
Strategic Guideline - Your Activity
Demographics
information covers
several categories
Top demographics
can display Job
titles, Locations,
Industries, Seniority,
Company size and
Company
58. 58
Strategic Guideline - Your Activity
Creating a post is an easy process
Start on the Home page and click on Start a post
59. 59
Strategic Guideline - Your Activity
Click on the Post to Anyone for the drop-down menu
to select who receives the post
60. 60
Strategic Guideline - Your Activity
You can send to
Anyone, Connections
only, or a LinkedIn
Group
61. 61
Strategic Guideline - Your Activity
You can select
only ONE
LinkedIn
Group to
post your
message
62. 62
Strategic Guideline - Your Activity
Type a message and
add # to increase
the number of
recipients
Or use @ to tag
specific
individuals or
company
63. 63
Strategic Guideline - Your Activity
Add hashtags to reach
a larger audience
#careers 22.5M
#socialmedia 19.7M
#personaldevelopment 14.7M
The content is complete
and ready to Post
64. 64
Strategic Guideline - Your Activity
Confirmation
the post is
successful
Click View to
see, review
and/or edit it
66. 66
Strategic Guideline - Hashtag - #
The hashtag # symbol is a powerful tool
Use it to reach a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips will
have it appear in their feed
Enter a hashtag to find articles about it
This article introduces a Chrome Extension that
can identify the number of followers
69. 69
Strategic Guideline - @
The @ symbol tags a specific person or
company
The tagged person receives mention notice
e.g. @DenisCurtin
Or @BruceBixler
Or @Brunswick Corporation
Both symbols work with other social media
75. 75
Strategic Guideline - Build Network
LinkedIn suggests many ways to build a network
People you may know from the University of South Florida
Top emerging creators to follow
Pages to follow based on your activity
People you may know with similar roles
People in the Professional Training & Coaching industry
Online events for you
Groups you may be interested in
76. 76
Strategic Guideline - Build Network
People you may know with similar roles
Click on their name or photo to connect
78. 78
Strategic Guideline - Build Network
A dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam-like message
79. 79
Strategic Guideline - Build Network
A personal note
greatly increases
the likelihood of a
successful
connection
Only 300 characters
can be used for the
note
80. 80
Building Your LinkedIn Network
Click on the More
button to Connect
and reveal several
other options
81. 81
Strategic Guideline - Recommendation
Recommendations are
meaningful and add an
important element to
your profile for
consideration
Include a quote from your
Recommendations and
add it to specific work
experiences further
validates your
capabilities to the
viewer
82. 82
Strategic Guideline - Follow Company
Keep current with your
Interests & target companies
LinkedIn enables you to easily
view news & jobs
This also enables you to
engage with the company
83. 83
Strategic Guideline - Follow Company
LinkedIn company page
features many details
Following the company
makes it easy to stay
informed and up to date
about it
Jobs can usually be found
on their company page
84. 84
Strategic Guideline - Follow Company
The About section
features an overview
with many details
about the company
You can let a
company know you
are interested in
working there
86. 86
Strategic Guideline - Follow Company
Additional Job search
agents can be specific
for your target company
You are more likely to be
viewed when liking,
commenting or sharing
their content
It demonstrates you are
engaged with the
company
87. 87
Who Viewed You?
Review Profile Views
from the home or
profile pages
Last five people are
viewable with a free
account
88. 88
Who Viewed You?
The 5 most recent five people are identified with a free
account except those that want to remain anonymous
98. 98
LinkedIn Mobile App
LinkedIn mobile makes it easy to
network and stay connected with
your network.
The mobile app opens to your
home page for viewing network
feed.
99. 99
Strategic Guideline - Name Pronunciation
Name Pronunciation
displays a speaker next
to your name.
LinkedIn mobile app
allows you to add it.
Click on your profile
settings to add name
and/or brief message.
Save a 10-second
recording as last step.
100. 100
LinkedIn Mobile Adding a Connection
You can personalize
a request to connect
on LinkedIn mobile.
1 Go to their Profile.
2 Click the symbol.
A new screen will be
displayed.
2
1
101. 101
LinkedIn Mobile Network Page
Manage network connections
from this page.
Accept invitations or select
person to invite & write personal
note to connect.
Limited to 300 spaces.
102. 102
LinkedIn Mobile App Posting
LinkedIn has made it
easy to post options
are numerous using the
app.
Note the bubble at the
top of the page. Touch
the symbol. A new
screen will be
displayed.
103. 103
LinkedIn Mobile Messaging
Messaging offers ability to
search messages.
Green circle indicates they are
active on LinkedIn
1 To search for a message.
2 To create a new message.
A new screen will be displayed.
1
2
104. 104
LinkedIn Mobile Messaging
You can send more then a plain
text message.
Click on the + symbol to add
attachment, camera, video,
photos, or GIF.
Or send a short audio message by
selecting the microphone.
105. 105
LinkedIn Mobile App Notifications
This page replicates the desktop
version. It will display recent
activity about your network.
106. 106
LinkedIn Mobile App
The Jobs button
displays most of the
features available on
the desktop version.
Click on See more to
display the app
features.
107. 107
LinkedIn Mobile App
LinkedIn has made it easy to
share your profile with others at
networking events.
Begin by selecting the Search bar
at the top of the page.
1 Click on the symbol and a
new screen will be displayed.
1
108. 108
LinkedIn Mobile App
1 You can scan another person’s code.
2 Your code is displayed for scanning.
3 Share your code via email, Facebook, etc.
4 Save QR code to your phone.
3
4
2
1
109. 109
Success Stories
Annmarie L. - Communications
Mark H. - Operations
Mandi S. - Sales
Karl K. - Marketing
Raj S. - Financial Industry
Rich K. - Sales
Patti P. - Executive Assistant
Jackie L. - Financial Industry
I want to add your name to the list!
110. 110
McHenry County Workforce Network
January Career Workshops & Services
Free Personalized Job Search Assistance Services
To sign up, email the professional directly
A LinkedIn Critique is a 60-minute Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: BABennett73@gmail.com
111. 111
Upcoming Webinar Events
Resumes, Cover Letters and Applying Online
Wednesday January 3, 2024 from 10:00am to 12:00pm
Guide to a Winning Interview
Monday January 8, 2024 from 10:00am to 12:00pm
Network to Success Job Club
Learnings from Successful Job Searchers
Wednesday January 10, 2024 from 1:00pm to 3:00pm
LinkedIn for Your Job Search
Monday January 15, 2024, from 10:00am to 12:00pm
112. Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin