The document emphasizes the importance of emotional branding and effective network utilization for business success. It suggests leveraging status updates on LinkedIn to engage and promote both personal and company networks. Additionally, it highlights that social media proficiency is transitioning from a differentiator to a basic requirement.

1. You are the CEO of
©2013 LinkedIn Corporation.
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2. Great brands convey an emotional response.
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3. This is a real brand but not how I want to be thought of.
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4. “Visibility creates opportunities.”

5. How are you leveraging
©2013 LinkedIn Corporation.
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6. “It’s not the size of your network, but how you use it.”
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7. Use your status
updates to engage
your network
• 166 likes
• 12 comments
• 67 shares
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8. Use your status
updates to promote
your network
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9. Use your status
updates to promote
your company
• Press
• Blogs
• Content
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10. Use your status
updates to inform
your network
• Industry news
• Relevant content
©2013 LinkedIn Corporation.
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11. Your network
is your business.
Who you know IS more
Important than WHAT
You know

12. Proficiency in social media is a
differentiator now, but will
soon be a qualifier.