Social Media for Your Career
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I'm on a mission to help executives improve their online presence and thought leadership. These are slides from my workshop at the Connecticut Association of Healthcare Executives Women's Forum. @pdxnicolle
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Social Media for Your Career
- 1. BEYOND LIKES: SOCIAL MEDIA FOR YOUR CAREER
- 2. ROCKSTAR
- 4. BUT WHY?
- 5. “Approximately one-third of consumers are using today’s social space as a “natural habitat” for health discussions and 42% of consumers have used social media to access health-related consumer reviews (e.g. of treatments or physicians). ◇ Social Media “Likes” Healthcare, PWC
- 6. “With the positive aspects of being a social CEO routinely splashed across the business pages, social fluency will likely be on almost every board’s list of must-have leadership skills. Already, given a choice between similarly strong candidates — one with an impressive social presence, the other without – the choice is easy: boards increasingly prefer the modern leader. -7 attributes of CEOs who get social media, Harvard Business Review
- 7. “Social media, when used correctly, can be an executive productivity tool, a global broadcast channel, a source of consumer and competitor intel, and a PR vehicle. - Yes, even CEOs need to use social media, Fast Company
- 8. “Going social” has huge potential for helping women leaders elevate their own voices, add fresh thinking to important conversations, and build trusted community with an impact that makes a world of business difference. - Who narrates business? The gender disparity of social CEOs , Huffington Post
- 9. NETWORKINGrelationships THOUGHT LEADERSHIPchallenging the status quo JOB SEARCHINGopportunities
- 11. 2. What would you change in your industry? 1. What subject are you an expert on?
- 12. BREAK IT DOWN Start small. Be curious. Experiment.
- 13. 2. DISCOVER 3. ENGAGE 4. CREATE 1. BE VISIBLE
- 14. BE VISIBLE
- 16. DISCOVER
- 17. IT’S NOT ABOUT WHAT YOU HAD FOR BREAKFAST. “How can this information help me?” Industry trends Competitor research Consumer insights Strategic partnerships Future opportunities
- 18. ENGAGE
- 19. APPLAUD GOOD WORK. JOIN AND COMMENT. CHECK IN. LinkedIn groups, conference hashtags Say hello to contacts old and new Share updates and tweets from people you admire
- 20. CREATE
- 21. SHOW OFF YOUR EXPERTISE Share articles with your opinion on LinkedIn Add commentary to shared tweets Add SlideShares or videos from your presentations to your LinkedIn profile Write a LinkedIn post about future trends, a new idea you implemented or a leadership challenge you overcame Develop a series of LinkedIn blog posts on what you’d to see change in 2016
- 22. HOW DO I MAKE TIME FOR ALL THIS?
- 23. 5 MINUTES A DAY TWITTER CHALLENGE 10 MINUTES A DAY LINKEDIN CHALLENGE
- 24. ANY QUESTIONS? You can find me at @pdxnicolle www.linkedin.com/nicollemerrill
Editor's Notes
- How many of you are on LinkedIn? Use LinkedIn for more than just a profile? Twitter?
- THERE ARE SO MANY TOOLS AND i DON’T HAVE TIME TO GO INTO THEM ALL. So I’m only focusing on two today: LinkedIn and Twitter. It would take me all day to talk about Facebook - especially with their live stream potential. YouTube is another beast with incredible potential
- https://www.linkedin.com/in/amanda-skinner-1b00033 https://twitter.com/SusannahFox SEO, Gooogle Searches, Pop up when other people on thsoe platforms are searching for information.
- PULL CONTENT!!!!!! Jobs page Company pages Alumni tool Hashtags
- PULL CONTENT!!!!!! Jobs page Company pages Alumni tool Hashtags
- Engagement is the buzzword that powers social media - your marketing team loves this word! I know I used to be the social media person in marketing! These platforms revolutionized online communications because of the two way nature. Consumers can talk directly to companies, brands can reach consumers easier. Everyone is reachable. Networking piece. It makes you feel good. It makes you check in on a person and wonder “What’s she doing?” I said this wasn’t about likes but I lied a bit - this is where “likes’ come in, specifically on engagement with your network. Everyone is sharing content. Liking and commenting on what your network says or does is a way of saying “Hey, that’s smart, I like that.” It makes people feel good. But there’s an added benefit. If I like something on LinkedIn that’s smart and forward thinking, the rest of my network will see it too. And that associates my name with forward thinking content and trends. And that’s powerful. Of course, you need to have read the content to begin with. You can also comment on it to. If you agree or disagree, say so! Ask a question. Be visible. You never know who is looking. These are engagement tools. EXAMPLE ON LINKEDIN of engagement. Old school rolodex meet new school rolodex. How many of you have gone through yoru LinkedIn list of connections and seen what people are up to? Where are former colleagues working now? What could you learn from them? Maybe you should drop them a note to inquire what they’re up to? It’s a great way to get insider information on an industry that you’re curious about. Or if yo’re launching a new product, you could test out ideas on your frieds in teh industry. When’s the last time you went through your LinkedIn connections and seen where they are at? Old coworkers, new colleagues, friends… Where are they now and what are they doing? You might be surprised. Staying connected to people after a conference. Twitter makes meeting people at conferences so much easier. If you don’t use Twitter you are missing an opportunity to connect directly with people who share your interests. I meet people all the time on Twitter http://www.symplur.com/healthcare-hashtags/conferences/
- PULL CONTENT!!!!!! https://www.linkedin.com/pulse/cost-keeping-healthcare-consumers-dark-michelle-chaffee?trkInfo=VSRPsearchId%3A289848281460576514557%2CVSRPtargetId%3A9048832359411745594%2CVSRPcmpt%3Aprimary&trk=vsrp_influencer_content_res_name https://www.linkedin.com/in/yasibaiani?authType=name&authToken=n8ma&srchid=289848281460576457563&srchtotal=144420&trk=vsrp_influencer_res_inf_name&trkInfo=VSRPsearchId%3A289848281460576457563%2CVSRPtargetId%3A7811515%2CVSRPcmpt%3Aprimary THis is the advanced stage. THis is where you move from simply participant on social media to producer. And it’s easier than you think. First, updates. This is easy. Remember when I said Twitter wasn’t about breakfast? It coudl be. But it’s about so much more. Shrae your ideas and your opinions in under 140. Make a recommendation. Compliment a product or service. Share a new product your company just released. Start a conversation with an influencer and ask them what they think of a new trend in your industry. Share articles on LInkedIn and add commentary. It’s actually just like you do for Then go further and write. LinkedIn has a built in platform for writing content. Get it approved. Updates Ideas Writing Adding opinions to tweets But I have nothing to say: Let’s go back to this our thought parkings. Not one dimentional people. I tweet about AI. It has nothing to do with global careers, travel, or international educaiton, my passions, but it has everything to do with an obsession. And that’s me. You can do the same with yours. Key ideas i want to be konwn for 30% personality LinkedIn 90% , 10% Global careers, digital engagement, and international education
- Break it down into chunks - you don’t need to post 10 times a day. Or even five. Remember with the building blogs. Visibility, Discovery (helps you learn the tools), Engagement (you’ll be more likely to engage once you are familiar with the tools) Production (you’ll be more likely to produce when you have engaged and know your audience) Also to help you, I’ve got a 10 minutes a day LinkedIn challenge 5 minutes a day twitter challenge
- PULL CONTENT!!!!!! https://www.linkedin.com/pulse/cost-keeping-healthcare-consumers-dark-michelle-chaffee?trkInfo=VSRPsearchId%3A289848281460576514557%2CVSRPtargetId%3A9048832359411745594%2CVSRPcmpt%3Aprimary&trk=vsrp_influencer_content_res_name https://www.linkedin.com/in/yasibaiani?authType=name&authToken=n8ma&srchid=289848281460576457563&srchtotal=144420&trk=vsrp_influencer_res_inf_name&trkInfo=VSRPsearchId%3A289848281460576457563%2CVSRPtargetId%3A7811515%2CVSRPcmpt%3Aprimary THis is the advanced stage. THis is where you move from simply participant on social media to producer. And it’s easier than you think. First, updates. This is easy. Remember when I said Twitter wasn’t about breakfast? It coudl be. But it’s about so much more. Shrae your ideas and your opinions in under 140. Make a recommendation. Compliment a product or service. Share a new product your company just released. Start a conversation with an influencer and ask them what they think of a new trend in your industry. Share articles on LInkedIn and add commentary. It’s actually just like you do for Then go further and write. LinkedIn has a built in platform for writing content. Get it approved. Updates Ideas Writing Adding opinions to tweets But I have nothing to say: Let’s go back to this our thought parkings. Not one dimentional people. I tweet about AI. It has nothing to do with global careers, travel, or international educaiton, my passions, but it has everything to do with an obsession. And that’s me. You can do the same with yours. Key ideas i want to be konwn for 30% personality LinkedIn 90% , 10% Global careers, digital engagement, and international education