Business Model You

Alberto de Vega Luna
Alberto de Vega LunaLíder de iniciativa en Telefónica I+D
Business Model You

      An introduction




PDI
29.02.2012
?
What do you want to be
    when you grow up
Business Model You
What is a
business model
                  ?
Business Model You
“   It’s the logic by which an
           enterprise earns its
                     livelihood
About Me
What is a
personal business model
                           ?
“   The way you engage your
     strengths and talents to
         grow personally and
               professionally
About Me
About Me




•   Strongest interests
•   Abilities
•   Skills
•   Personality
•   What you have
About Me


• Critical, differential
  tasks performed at
  work
About Me


• Those who receive
  a benefit
• Boss
• Colleagues
• Partners
• External
About Me


• Most important
  thing
• Based on key
  activities and
  benefit for
  customers
About Me




•   Discovery
•   Deciding
•   Buying
•   Delivery
•   Follow-up
About Me


• Personal service
• Transactions
• Customer
  acquisition
• Customer
  retention
About Me


• Colleagues
• Mentors
• Professional
  network
• Family
• Friends
About Me


• Salary
• Fees
• Stock Options
• Royalties
• Health Insurance
• Retirement
  packages
• Satisfaction
• Recognition
• Social contribution
About Me


• Training/
  subscription fees
• Commuting, travel,
  socializing
  expenses
• Vehicles, tools,
  special clothing
• Internet, phone,
  utilities
• Time, energy,
  stress,…
Ready
        ?
Difficult
            ?
About Me




•   Strongest interests
•   Abilities
•   Skills
•   Personality
•   What you have
Who are you
              ?
Career              Interests
“Sweet Spot”           (what excites
                          you)


                                Personality
                Skills &         (the way you
                Abilities         like to work
               (what you can     and relate to
                 do easily)          others)
Business Model You
BusinessModelYou.com
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Business Model You