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NY Media Center: Vision and mission workshop


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This presentation was given to NY Media Center's Creative>>Founder Lab in June 2016 to help budding entrepreneurs identify the key driving mission behind their business ideas.

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NY Media Center: Vision and mission workshop

  1. 1. Vision & Mission Workshop Terri Trespicio Creative >> Founder Lab NY Media Center June 15, 2016
  2. 2. In this workshop you will: • Identify the who, what, why & how of your brand/business idea
 • Clarify your mission and positioning
 • Learn tools for communicating it
  3. 3. A little about me I help individuals & brands make what they do compelling to other people.
  4. 4. in the works…
  5. 5. Everyone wants attention.
  6. 6. “There are only two ways to influence human behavior: You can manipulate it, or you can inspire it.” – Simon Sinek, Start with Why
  7. 7. Let’s talk about brand for a minute.
  8. 8. It’s what you do & how you do it.
  9. 9. Premise. Promise. Practice.
  10. 10. Beyond feature & benefit.
  11. 11. • Being good is not enough. • Working hard is not enough • Having passion is not enough.
  12. 12. Pain points.
  13. 13. Positioning.
  14. 14. Why. Who. What. How.
  15. 15. Why. Who. What. How. Why does this matter to you? Why should I care? What’s at stake? What do you believe in? What are you on a mission to do?
  16. 16. Why you?
  17. 17. Why. Who. What. How. Who are you? What’s your story? Who is your customer?
  18. 18. Picture the prospect. Who is she? What is her biggest fear? What does she want the most? Don’t just give me demographics.
  19. 19. Ask. (And then listen.) Surveymonkey Google forms 1:1 conversations 3 star Amazon reviews Social media polling Networking events
  20. 20. Why. Who. What. How. Identify the problem. Explain it to a fifth grader. What are the objections?
  21. 21. Why. Who. What. How. How does it work? What one thing do you want me to do? What will you change my mind about? How will my life change?
  22. 22. How will you 
 change my life?
  23. 23. Write out your vision.
  24. 24. From business owner… ….to thought leader
  25. 25. Information vs. stance
  26. 26. Content strategy.
  27. 27. Media coverage.
  28. 28. Some reading to do Linchpin by Seth Godin (really, anything by Seth Godin) The Dip by Seth Godin (critical for this point in their business) Purple Cow by Seth Godin (important to understand how marketing ha dramatically changed) Essentialism by Greg McKeown Start with Why: How Great Leaders Inspire Everyone to Take Action Stand Out by Dorie Clark How the World Sees You by Sally Hogshead Sell or Be Sold by Grant Cardone Pitch Anything Crush It by Gary Vaynerchuk
  29. 29. • Grow your existing brand • Launch a new business or brand • Find their niche • Communicate your expertise and value • Package/organize your services • Understand what exactly you’re trying to do. WHYYOU WORKSHOP coming this summer!
  30. 30. Receive a FREE copy of my new ebook when you sign up for my (occasional) newsletter! Thank you!