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LinkedIn
Expand your professional network
Alexis Bailey
Head of Digital Engagement
@MsAlexisBailey
LinkedIn vs Facebook & Twitter

18–34

26–44

26–44
Safak
18–34

Rachel
26–44

Ed
26–44

Spends at least seven hours on
Facebook a month

Spends an hour and a half on Twitter
a month

Spends 20 minutes on LinkedIn
a month

• Likes to see what his friends are
doing and get in touch with old school
friends
• Gets invited to social events
• Likes to keep up with his favourite
brands eg Coca-Cola, MTV,
Converse, Redbull, Oreo
• Like apps, games and quizzes,
especially playing against friends
• Joins lots of groups related to his
personal interests
• ‘Likes’ pages especially his favourite
bands and TV shows eg Rihanna,
Eminem, The Simpsons

• Is never without her smartphone and
tablet
• Uses Twitter on her way to and from
work
• Likes to keep up to date with the
latest news and real-time info
• Live tweets from events she goes to
• Uses her account for work-related
and more personal tweets
• Uses Twitter to break the ice with
people before meeting them
• Makes contact with influential people

• Likes to network, join in debates and
exchange ideas
• Likes to keep in touch with old
colleagues
• Joins groups related to his work and
personal interests
• Gets invited to work-related events
• Uses LinkedIn to follow up with new
people he’s met at events
• Gives and receives recommendations
• Looks for career opportunities
LinkedIn basics
• Fill in your profile and add a photo
• Customise your public profile and URL
• Search for groups
Build your network
1.
2.
3.
4.
5.
6.

Connect with 2nd connections
Search companies
Get introduced
Advanced search
Import contacts
Invite by email
5 steps to finding key influencers
1. Use Topsy to find influential people and
experts
2. Make a list
3. Search for them on other social media
eg Twitter, blogs, Facebook
4. Engage: retweets, comments, sharing
content
5. Connect on LinkedIn
Get the most out of LinkedIn
• Make time for LinkedIn every day
– 10 minutes each morning
– 3x3 technique – spend 3 minutes finding
3 things to talk about

• Customise your news tab
• Look for good examples of profiles
Alexis Bailey
Head of Digital Engagement
@MsAlexisBailey

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LinkedIn: Expand your professional network

  • 1. LinkedIn Expand your professional network Alexis Bailey Head of Digital Engagement @MsAlexisBailey
  • 2. LinkedIn vs Facebook & Twitter 18–34 26–44 26–44
  • 3. Safak 18–34 Rachel 26–44 Ed 26–44 Spends at least seven hours on Facebook a month Spends an hour and a half on Twitter a month Spends 20 minutes on LinkedIn a month • Likes to see what his friends are doing and get in touch with old school friends • Gets invited to social events • Likes to keep up with his favourite brands eg Coca-Cola, MTV, Converse, Redbull, Oreo • Like apps, games and quizzes, especially playing against friends • Joins lots of groups related to his personal interests • ‘Likes’ pages especially his favourite bands and TV shows eg Rihanna, Eminem, The Simpsons • Is never without her smartphone and tablet • Uses Twitter on her way to and from work • Likes to keep up to date with the latest news and real-time info • Live tweets from events she goes to • Uses her account for work-related and more personal tweets • Uses Twitter to break the ice with people before meeting them • Makes contact with influential people • Likes to network, join in debates and exchange ideas • Likes to keep in touch with old colleagues • Joins groups related to his work and personal interests • Gets invited to work-related events • Uses LinkedIn to follow up with new people he’s met at events • Gives and receives recommendations • Looks for career opportunities
  • 4.
  • 5.
  • 6. LinkedIn basics • Fill in your profile and add a photo • Customise your public profile and URL • Search for groups
  • 7.
  • 8.
  • 9. Build your network 1. 2. 3. 4. 5. 6. Connect with 2nd connections Search companies Get introduced Advanced search Import contacts Invite by email
  • 10. 5 steps to finding key influencers 1. Use Topsy to find influential people and experts 2. Make a list 3. Search for them on other social media eg Twitter, blogs, Facebook 4. Engage: retweets, comments, sharing content 5. Connect on LinkedIn
  • 11.
  • 12. Get the most out of LinkedIn • Make time for LinkedIn every day – 10 minutes each morning – 3x3 technique – spend 3 minutes finding 3 things to talk about • Customise your news tab • Look for good examples of profiles
  • 13.
  • 14. Alexis Bailey Head of Digital Engagement @MsAlexisBailey

Editor's Notes

  1. Now 200 million users 14 million users in the UK Male to female ratio: 55:45% 56% users 26-44 Over 10% 55+ (high for social media, usually around 3%)
  2. Most popular brands on Facebook: music, TV shows. Most popular LinkedIn profiles are business people. Highlight 20 minutes – use other social media to highlight content, eg Twitter Use Twitter before a meeting and LinkedIn afterwards
  3. Status and profile updates from Connections and ‘Pulse’.
  4. Link profile to company Mention projects tab
  5. Profile/edit profile/edit Decide what is publicly viewable see Customise URL
  6. Filter by 1st connection See if an group already exists before starting your own
  7. Can request an introduction – your contact can forward the request. If accepted you can connect with each other. Can see how you’re connected Click on settings to sync/import contacts Invite by email (if you don’t know the email address try Google) Tag connections
  8. Customise news in Interests by following channels/publishers Can connect with people who comment on your posts Example of a detailed profile: http://www.linkedin.com/in/jeffhodgkinson LinkedIn Premium is the paid account (approx £12 a month): send inmail (send a message to anyone on LinkedIn), see everyone who’s viewed your profile (only five at a time with the free account), more search filters and results
  9. Any questions?