This document is a presentation about the impact of enterprise social networking. It discusses how digital engagement can focus on strategic work, collaboration, and innovation. It also explores how social networking can multiply efficiency and effect, foster engagement and participation, and leverage resources. Additionally, the presentation examines different levels of digital collaboration from local to global and connected platforms.

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Collaboration in the digital age
The impact of Enterprise Social Networking
October 10th 2016 – University of St. Gallen
Twitter: @haraldschirmer
Web: harald-schirmer.de

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Impact of Enterprise Social Networking
Social is not a software upgrade!
10/10/2016
2Harald Schirmer, © Continental AG

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Impact of Enterprise Social Networking 10/10/2016
3Harald Schirmer, © Continental AG

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Impact of Enterprise Social Networking
Digital Engagement with focus on Strategic Work, Collaboration & Innovation
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4Harald Schirmer, © Continental AG
desire
capability
› Command & Control
› Default closed
› Documents
› Management
› Hierarchy
› Rules
› Cloud, Big Data, Wearables
› Social Collaboration
› Tagging / Filters
› Apps
› Agile Methods (Scrum…)
› Mobile Work
› Sharing / Exchange
› Default open / trust
› Social Learning (MOOC’s)
› Feedback culture
› Failure culture / Risk
taking
› Participation
› Co-Creation
› Bar Camp's, Open Space
› Working Out Loud
› Networks, Virtual Teams
› Challenging rules
› Appetite for change
high
highlow
Culture
Behavior
Attitude
Competence
Knowledge
Learning

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Impact of Enterprise Social Networking
› multiply efficiency & effect
› creating relevance
› fostering engagement & participation
› experience the richness of diversity
› reduce resistance in change
› leveraging resources
› creating opportunities
› connecting valuable people
› inspiring & fostering creativity
The power of networks
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5Harald Schirmer, © Continental AG
Network
Engagement
Trust
on eye levelentrepreneurs
agile
sprintsopen collaboration
constant learning
Diversity
embracing change
risk taking permanent beta
fail fast
Commitment
transparency
valuesSocial Learning
Working Out Loud

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Impact of Enterprise Social Networking
Digital Collaboration
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6Harald Schirmer, © Continental AG
Analogue:
› Paper
› Folders
› Letters
› Index cards
local
physically
things: 1. Level Digital:
› Word, Excel, PowerPoint
› Windows Explorer
› eMail
› Databases
regional
digital copy of local
tools:
2. Level Digital:
› Wiki, Forum, Blog
› Tagging, likes, sharing
› Profiles, networks
› Video conferencing
› Virtual Reality
› Augmented Reality
› Harmonization (e.g. APIs)
› Individualization
› Real time data
› Digital Processes
global
connected
platforms:

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Impact of Enterprise Social Networking
Digital Collaboration
(Example)
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7Harald Schirmer, © Continental AG
Product
physical:
Business
Board net
digitalized:
Organization
Autonomous Driving
connected:
Cooperation
DigitalTransformation

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Impact of Enterprise Social Networking 10/10/2016
8Harald Schirmer, © Continental AG
Digital Collaboration / networks
… Maturity Levels!
WHY?
WHAT?
HOW?
WHO?
WE!

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9Harald Schirmer, © Continental AG

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Impact of Enterprise Social Networking
Examples:
digital efficiency is scalable
Harald Schirmer, © Continental AG
Conference
upload
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„Du hast mir Dinge zugetraut,
die ich mir nicht zugetraut hätte,
bin jetzt aber stolz es geschafft zu haben“
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11Harald Schirmer, © Continental AG

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Impact of Enterprise Social Networking
„I know now,
I am not alone!“
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12Harald Schirmer, © Continental AG

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Impact of Enterprise Social Networking
„I don‘t solder sensors,
I save life‘s!“
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13Harald Schirmer, © Continental AG

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14Harald Schirmer, © Continental AG
Video’s of Spotify
› 1.500 Employees
› 30 million Subscribers (paying!)
› 75 million active users
› 59 markets
When Spotify workers need a new keyboard,
they go to a shelf and take one. Source

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Impact of Enterprise Social Networking
Thank you
10/10/2016
15Harald Schirmer, © Continental AG
I love feedback!
personally or via
Twitter: @haraldschirmer
Web: harald-schirmer.de