CSR is a business strategy rather marketing tool create positive attitude about the brand/company. It is not an Obligation at all.

1. Presented by: Iftikhar Munir

2. Mind Set

4. Social Responsibility
“The attempt of a business to balance
its commitments to groups and
individuals in its environment,
including customers, other
businesses, employees and investors.
”

5. Areas of Social Responsibility

6. Consumerism
“Form of Social activism dedicated to
protecting the rights of a consumer s in
dealing s with business. ” Right to have safe product
Have right to be informed
about aspects of products
Right to be heard
Right to choose what they
buy

7. P P P
Planet People
Profitability

8. CSR in Pakistan
Nestle
Mobilink
Shell
Caltex
Unilever
Colgate
PSO
Others

9. Practices in Pakistan

10. Nestle CSR Initiatives
• Environment
• Customer Shared values
• SH & E Policy
• Health
• Earthquake relief
• Society
• NQMS

11. Recognitions

13. Thank You
Questions Please ???