This document provides training on using LinkedIn for professional networking and marketing purposes. It recommends using LinkedIn to announce services, research prospects, and build awareness in order to keep sales pipelines full. It then outlines how to set up a profile by adding details like photo, position, website, summary, and recommendations. It also discusses joining groups, searching for connections and prospects, and different LinkedIn subscription packages.

1. Welcome to LinkedIn
Recommendations Training

2. What’s so important about being on
LinkedIn?
• Use LinkedIn to announce your services and area
of expertise
• Use LinkedIn to do research on prospects before
contacting them—or so people can find you!
• Use LinkedIn to build awareness of you and keep
your sales funnel full
• Use linked in as a way to stay in front of
customers and to reach out to new prospects

3. How to get started—log into:
www.linkedin.com

4. Adding/updating your profile
•Add Photo
•Current Position
•Website:
www.blockllc.com
•OR your PURL
•Summary
•Specialties
•Education
•Recommendations
•Interests
•Groups/Associations
•Honors/Awards
•Professional information
•Contact settings—8 ways

5. Answering/Asking Questions

7. Setting up your LinkedIn Profile
Page

8. Setting up your LinkedIn Profile Page- cont.

9. Why Join Groups?

10. Group Discussions

11. Searching for Prospects and
Connections

14. Opinion Polls

15. Different Types of Packages