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Linked in for small business
The document provides a comprehensive guide on how small businesses can effectively leverage LinkedIn, covering topics such as profile development, networking strategies, and creating a business page. It emphasizes the importance of maintaining a professional presence, fostering connections, and utilizing analytics to enhance page performance. Additionally, it offers best practices for engagement and showcases the benefits of using LinkedIn for branding, recruitment, and content sharing.
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Linked in for small business
- 1. Linked In forSmall Business How to make the most of Linked In
- 2. Goals for thissession Introduction to Linked In How to develop your own profile How to make the right connections and manage your network How to develop a page for your business How to grow your page’s following
- 3. What is LinkedIn? Professional online ‘social’ network Approximately 4 million users in Australia Approximately 250 million users worldwide Global network Some consider it ‘Facebook for business’
- 4. Why Linked In? Onlinerolodex Networking every day, 24/7 Nurture relationships Stay top of mind Establish expertise Optimise recruitment Showcase products and services Learning and sharing
- 5. But it’s notperfect! Linked In Liars and Half Truth Harries Self promotion meets content sharing – the fine line False endorsements Non-legit recommendations Connection junkies
- 6. Getting started: yourprofile The sign up process is simple (there are video tutorials available) PLEASE spell your name right and use correct case!
- 7. Build your profile Dustoff your resume Be thorough – it will take a couple of hours Choose whether you wish to use first or third person – and stick to it Create a strong cover statement / headline Add video, presentations, website, your blog and other media Linked In picks up your details to create a kind of snapshot ‘business card’ Choose a professional photo
- 8. Bad Photos • • • • • • • Blurry Cropped Distorted Logo notphoto Too small Too far away Unprofessional
- 9. Making connections Use yourbusiness card collection Do a search for: Colleagues Clients Peers Friends and family Look at your connections’ connections Use Linked In’s suggested connections feature Use a personalised invitation
- 10. Making connections well Thepersonalised invitation Better response rate – jogs person’s memory – makes you look good
- 11. Making Connections (continued) •Use the social connectors (under ‘Tools’ at bottom of page) • Or just go to ‘Connections’ – ‘add connections’
- 12. Making connections (continued) Requestan introduction from their profile page
- 13. Fielding connections This isn’tFacebook – business, not personal! So don’t be afraid of connections You may be a target if you are in a desirable industry or have powerful connections Two options: confirm or ignore If no personal request, don’t ignore; view the profile. Any valuable mutual connections? In a related industry? Posting interesting or relevant updates? How many connections? Are they in your target market? You can ask questions (premium members!) If it’s an introduction request, you can ask your mutual connection questions You can think about it
- 14. Your personal brand Yourprofile Your connections Your business page What Linked In shares about you What you share Your photo Your interactions Your personal brand
- 15. Your business onLinked In
- 16. Why put yourbusiness on Linked In? Ownership of the brand, control of messages Staff can list your business as their employer People can follow your company Allows you to showcase products and services Some SEO value Recruitment Why not? If you ARE your business and brand
- 17. Company Profile When addinginfo about your business: There are word limits The appearance is standardised as shown here
- 18. Products and Services •Upload media – images, videos, presentations • Add a product banner (calls to action, linkable) • Link to specific people within your company as contact people • Request recommendations • Add link to product page on your website • Add promotions and special deals
- 19. Recruitment Add jobs andmanage applicants Showcase company culture Linked In talent solutions
- 20. Content and Updates ADDVALUE!! Relevant and appropriate (no cat videos!) Company news Industry news Product news Website and blog updates Partner and client news, if appropriate Staff achievements Mix it up: links, multimedia and images add interest for users Linked In’s Share Bookmarklet (under tools) to help you share content Other apps like Buffer and Hootsuite allow you to schedule your posts
- 21. Review your progressusing analytics Look at impressions (numbers of people who have seen your post) Look at interactions on posts (clicks, etc) Compare post stats to see what type of posts work better than others Learn and adapt from the information in Analytics
- 22. Google Analytics Shows networkreferrals to your website Also shows referrals to your blog and other social media Alows you to develop goals
- 23. Optimising your Page’sPerformance Add your social connectors to your email signature Get your staff on board, listing your business as an employer Send In-mail to your (close) connections to let them know you have a company page and invite them to follow Share and comment on your page updates using your personal profile Respond to anyone who engages Encourage staff to share/engage with your page updates Join industry groups and contribute to relevant conversations Learn to use the more advanced features – banners, media sharing, audience targeting, recommendations, etc. Considered shared administration Post at strategic times
- 24. Linked In BestPractices Try to visit daily and spend a little time Get mobile Connect respectfully – quality not quantity Stay professional and be considerate Don’t spam or self-promote Thank people for endorsements and recommendations Engage – congratulate, share, respond Be useful and provide insights that will help others Join groups and leave those that don’t work for you
- 25. Thanks for yourattention! I’d love to connect: ozcopywriter.blogspot.com.au/ www.razzed.com.au sasha@razzedcommunications.com.au Linked In: Sasha Wasley / Razzed Communications Facebook: Razzed Communications Twitter: @RazzedComms