Linked in event for recruitment leaders dublin
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This document provides an agenda for a recruitment leader's event hosted by LinkedIn. The agenda includes sessions on the future of LinkedIn, recruitment marketing, assessing LinkedIn ROI, and a networking reception. It also lists the event staff and their roles.
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Linked in event for recruitment leaders dublin
- 2. AGENDA Time Session 3:30 pm Welcome & Future of LinkedIn Melissa Coglianese, Sales Manager, LinkedIn 4 pm Getting Goosebumps with Recruitment Marketing Dave Hazlehurst, Director & Partner, Ph. Creative 5:30 pm Assessing the ROI of LinkedIn Andrew White, Media Solutions Consultant, LinkedIn Ian Mullen, Customer Success Manager, LinkedIn 6:30 pm Event Close & Networking Drinks Reception
- 3. Meet The Team Melissa Coglianese RM Manager Stuart Endall Relationship Manager Mark Grehan Associate Relationship Manager Lizanne Barnwall Sr. Relationship Manager Mark Breen RM Manager Hazem Hassan Relationship Manager Martha Brady Relationship Manager Niamh TImmons Sr. Relationship Manager
- 4. Recruitment Leader’s Event Most Popular Earliest Adopter Most Connected Ellie Doyle Andrew Lynch Paul Kingston Most Endorsed Noel Cafferkey
- 5. LinkedIn and the staffing industry
- 6. Our Mission Connect the world’s professionals to make them more productive and successful
- 13. 3B+Endorsements
- 23. Engage your audience using content
- 25. Timing
- 28. WHICH WATCH WOULD YOU BUY IF BOTH WERE €6,000?
- 33. ENGAGE YOUR AUDIENCE USING CONTENT
- 39. RECRUIT
- 40. RECRUIT
- 41. THE CUSTOMER JOURNEY HAS CHANGED
- 42. TRADITIONAL CUSTOMER JOURNEY -Seeing Job ad -Recruiter reaches out Engaging with recruiter Recruitment experience
- 43. NEW CUSTOMER JOURNEY -Seeing Job ad -Recruiter reaches out Engaging with recruiter Recruitment experience Experience feedback
- 44. THE CONSUMER’S BEHAVIOURS HAVE CHANGED We take immediate action whenever we want to learn, find, do or buy something. Our preferences are shaped in these micro-moments. Ultimately, the brands that do the best job of addressing our needs in each moment will win.
- 45. THE CONSUMER’S EXPECTATIONS HAVE CHANGED When we act on our needs in-the-moment, our expectations are high and our patience is low. Our preferences are shaped in these micro-moments. Ultimately, the brands that do the best job of addressing our needs in each moment will win.
- 46. THE CONSUMER’S EXPECTATIONS HAVE CHANGED Our preferences are shaped in these micro- moments. The brands that do the best job of addressing our needs in each moment will win.
- 47. "EIGHTY PERCENT OF SUCCESS IS SHOWING UP.“ Woody Allen
- 48. SO YOU’VE INVESTED IN MEDIA, HOW DO YOU MEASURE SUCCESS?
- 50. Views of Brand Brand engagements Soft leads Hard leads Conversions Unaware of your brand Client or candidate
- 51. Views of Brand Brand engagements Soft leads Hard leads Conversions Unaware of your brand Client or candidate Times your brand appeared on LI (impressions) Company followers InMails Declined InMails Accepted Job Applications Placements New clients sourced Website traffic Newsletter signups CV uploads Job applications Contact us enquiries Placements New clients sourced Social Actions Multiple page views Time on site Jobs views Job views
- 52. Views of Brand Brand engagements Soft leads Hard leads Conversions Unaware of your brand Client or candidate Times your brand appeared on LI (impressions) Company followers InMails Declined InMails Accepted Job Applications Placements New clients sourced Website traffic Newsletter signups CV uploads Job applications Contact us enquiries Placements New clients sourced Social Actions Multiple page views Time on site Jobs viewsJob views Clicks
- 53. Views of Brand Brand engagements Soft leads Hard leads Conversions Unaware of your brand Client or candidate Times your brand appeared on LI (impressions) Company followers InMails Declined InMails Accepted Job Applications Placements New clients sourced Website traffic Newsletter signups CV uploads Job applications Contact us enquiries Placements New clients sourced Social Actions Multiple page views Time on site Jobs views Job views
- 54. Views of Brand Brand engagements Soft leads Hard leads Conversions Unaware of your brand Client or candidate Times your brand appeared on LI (impressions) Company followers InMails Declined InMails Accepted Job Applications Placements New clients sourced Website traffic Newsletter signups CV uploads Job applications Contact us enquiries Placements New clients sourced Social Actions Multiple page views Time on site Jobs views Job views
- 55. Views of Brand Brand engagements Soft leads Hard leads Conversions Unaware of your brand Client or candidate Times your brand appeared on LI (impressions) Company followers InMails Declined InMails Accepted Job Applications Placements New clients sourced Website traffic Newsletter signups CV uploads Job applications Contact us enquiries Placements New clients sourced Social Actions Multiple page views Time on site Jobs views Job views
- 56. HOW DO WE MEASURE - LINKEDIN
- 57. HOW DO WE MEASURE - WEBSITE
- 58. SET UP GOALS AND ASSIGN VALUES
- 61. WHAT’S MISSING?
- 62. TRACK PLACEMENTS USING CRM
- 63. TRACK PLACEMENTS USING LINKEDIN
- 67. HOW WILL WE TRACK Tracking Leads Tracking Placements Tracking Clients
- 68. YOU CAN MEASURE THIS!
- 69. THIS IS ONLY THE BEGINNING…
- 70. CASE STUDIES
- 71. CRANBERRY PANDA • 9 Consultants • 9,112 followers • 801% ROI
- 72. TALENT INTERNATIONAL • 200 Consultants Globally • 34,878 followers • 21x ROI 0 5 10 15 20 25 2014 2015 ROI ROI
Editor's Notes
- Earliest Adopter – The first person to sign up and create a profile on LinkedIn Most Connected– The person with the most 1st degree connections Most Popular– The person whose profile was viewed the most in the past 30 days Most Endorsed – The person with the most total endorsements
- Different views on LinkedIn and staffing Need to step back Understand LinkedIn’s long term goals Explain why S&S is important to LinkedIn
- Of the 600 million “knowledge workers” – professionals that spend much of their time in front of a computer have a profile on LI
- Of the 70 million companies across the world have a profile on LI
- In an ideal world, every job opening would be represented on LinkedIn
- We would also like there to be a digital representation of every skill required to obtain these jobs.
- And these would link to every school or university where these skills could be obtained. LinkedIn this year even acquired Lynda.com to provide a learning and development tool that would enable the members to obtain those skills.
- Billions of weekly updates, 1.5M Groups,15M presentations on Slideshare, Pulse, Influencers Overlay all of this knowledge for every one of those individual members, companies and universities to the extent they want to share it. Over next ten years, the economic graph will be a reality and it will forever change the way talent connects with opportunity.
- I also feel it is an exciting time in the recruitment world. Things have changed and it is like 2 worlds have collided – recruitment and marketing
- Lots of people are wanting to understand the ROI of social media – inside and outside of recruitment It is like a science and an art and some of it can be measured, some of it can’t.
- Over Christmas and leading in to January is one of the busiest times on LinkedIn. People start looking for jobs and you need to be ready.
- So today – Dave Hazlehurst, Andrew White and Ian Mullen will speak to you all on how to make the most of your social media presence, how they view ROI from LinkedIn and how they measure it.
- https://www.youtube.com/watch?v=NSlcBb3jV6A
- https://www.youtube.com/watch?v=oCZ5aoJEJjA
- https://www.youtube.com/watch?v=iDSWWt8gmAM
- https://www.youtube.com/watch?v=EqBO2fVXO-c
- How many people go into a Rolex store and buy a watch without having made 80% of the decision first? -Maybe not then -Maybe not that model -Maybe not at that price But already know they are going to buy a Rolex due to all the work done before
- Bad recruiter from Michael Page as opposed to Michael Page being bad
- This makes the quality, relevance, and usefulness of marketing more important than ever.
- This makes the quality, relevance, and usefulness of marketing more important than ever. A/B Test different apply methods eg “Quick apply” or “Apply with LinkedIn”
- This makes the quality, relevance, and usefulness of marketing more important than ever. Expectation economy