To effectively utilize your LinkedIn profile, you should put a face to your name by adding a professional photo, have a headline that clearly communicates your expertise, and make connections in your industry. You should also share your thoughts by linking to relevant articles and posts, narrate your background and experience, and provide links to examples of your work like blog posts or SlideShare presentations. Additionally, list your skills so others can endorse you, engage with groups in your industry, and follow companies relevant to your work. LinkedIn is a valuable professional network, with over 200 million users globally that spend significant time on the site each week to research people, companies, and stay up-to-date on industry news.

1. LinkedIn Profile Blueprint
Why LinkedIn?
Connections Count
-Put a face to a name
-Devise a headline that
shows what you know
-Make connections
-Share your thoughts; link
to articles & news
-Narrate your experience &
background
-Provide links to your
SlideShares & blog posts
-List your Skills & Expertise
so your network can
endorse you.
-Show off what you know
and how you’re involved in
the industry
-Recommend your
colleagues and clients
-Endorse others’ skills
-Join Groups relevant to
your Subject Matter-
contribute to discussion
-Follow client & prospect
company LinkedIn pages
52% of Users on
network 3+ hours per
week
Over 200 Million users
globally
77% use LinkedIn to
research people &
companies
4 out of 5 members
drive business
decisions
2 out of 3 use the
network for keeping
up with industry news