Link strength is more dependent on the authority of the linking domain rather than its PageRank alone. Government (.gov) and educational (.edu) domains are highly authoritative even if they have a low PageRank, as they are run by trusted authorities. To build strong backlinks, one should focus on commenting on relevant government and educational blogs to earn links from these authoritative domains. Establishing deep backlinks from such trusted sources helps boost the authority of inner pages on a website and regains link balance if prior efforts focused only on the homepage.

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Link Strength Explained - What Is
Backlink Building Link Strength?
SEO Department Search Engine Optimization and Backlinking Experts
How To Backlink
When learning how to
Incoming Links
increase the number of deep
One Way Backlinks links to your website, you
should also learn the
Deep Links
difference between a weak
SEO and Backlinks link and a strong link. A
strong link does not have to
Anchor Text & Keywords be from PR4, PR5 or
PR6 .com domains.
Writing Content
Instead, establishing links
"Fast" Backlink Services? from .edu and .gov
websites, no matter their
Social Media Optimisation -
SMO PR number can be a more
effective campaign choice.
Internal Link Structure
Any .com domain can build a high PR number with the right amount of online content,
SEO Tips
backlink effort and traffic. This does not mean, however, that the website offers trusted
4 Advantages of Backlinking information. The .gov and .edu websites are run by educational and government authorities
which means the content is held to a higher standard.
Social Networking
Tracking Your Backlinks The Visitor and the
Domain
Outsourcing Backlinks
If two websites, a .com and
Link Strength Explained
a .gov publish an article on
Viral Marketing Tactics the same topic, which
website do you believe will
Link Building Strategies
offer the more trusted
Backlink Discussion information? The
Backlink Building Blog government website will be
the source people will
Tools And believe. Authority is the
Resources work often used. The more
Ultimate Online Marketing authority a website has, the stronger the link strength.
Rolodex
Link strength is especially important for a website that has focused all marketing efforts
on the home page of their website. The inner pages, or source URLs for deep links, need
to play catch up. There is no better way to play catch up that by establishing a few links
to deep pages of the website on .edu and .gov domains.
How to Earn a Link on a Website With Authority
Earning links on common .com domains is much easier than an educational or
government website. The easiest and most effective way is via comments on government
blogs. Nearly every government website now has a blog associated with that website.
These blogs allow comments, but the comment needs to be related to the website which
can be hard for some businesses.
The web hosting company, for instance, would have a harder time finding a government

2. blog to comment on, but the women's health website would not. This does not mean
government links are not attainable for businesses outside of the health sector. Blogband,
for instance, is a government blog dedicated to the establishment of a National Broadband
Plan.
Educational blogs are also available for commenting. The great thing about education is
that nearly every business topic will be covered by some form of educational blog. When
commenting on these blogs, make sure they have the .edu domain designation.
Link Strength and a Common Theme
If tackling the .edu and .gov websites for deep backlinks is not something on your
marketing list, the next best choice is the relevant blog. Posting comments on a website
that compliments the URL and even guest blogging on popular websites for a link back to
a deep inner website page on the same topic are both great ways to build link popularity
online with strong links.
The deep links to your website are often more important than the links to the home page.
If your marketing choices have populated the Internet with links to your www[dot]yourpage
[dot]com domain only, you need strong links to the inner pages to regain link balance.
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