SlideShare a Scribd company logo
Secret Strategy You
Need To Know About
Organic Traffic
SAI TEJA RAMESH
HOW TO CREATE & POST CONTENT
CONSISTENTLY WITH MINIMUM TIME & EFFORT.
GET UNLIMITED TRAFFIC TO YOUR WEBSITE/
BUSINESS ORGANICALLY.
HOW TO USE CONTENT TO BUILD AN AWESOME
BRAND.
WHAT YOU WILL BE LEARNING !
75%OR MORE OF TOTAL MARKETING BUDGET
WILL GO TO DIGITAL MARKETING FROM NOW
FUN FACT - DO YOU KNOW?
WHY CONTENT
MARKETING?
CONTENT IS KING OF
SEARCH ENGINES
WHY CONTENT MARKETING
“[CONTENT
MARKETING] IS ALL
THE MARKETING
THAT’S LEFT.”
WHY CONTENT MARKETING
- SETH GODIN
BEWARE OF FAKE
DIGITAL MARKETERS !!
WHY CONTENT MARKETING
GIVE ME YOUR MONEY !!
I WILL DO SEO & 1001
THINGS THAT YOU DONT
EVEN UNDERSTAND
BECAUSE CONTENT MARKETING IS ALL
THE MARKETING THAT'S LEFT.
RULES OF ONLINE
MARKETING ARE CHANGED
WHY CONTENT MARKETING
PEOPLE DONT CARE ABOUT YOUR
PRODUCTS OR SERVICES IF THEY ARE
NOT PRESENTED IN AN INTERESTING
WAY THAT IS USEFUL FOR THEM.
CONTENT WINS !!
HOW CONTENT CREATION HELPS ?
BETTER COMMUNICATION
EXCEEDING EXPECTATIONS
GAINING FEEDBACK
CONNECT PERSONALLY
SAYING THANKS
GENERATE LEADS
THE NEW BASICS OF MARKETING
2 FACTS THAT CAN
EFFECT YOUR
BUSINESS IN ALONG
RUN...
1.ORGANIC REACH IS GOING TO END IN SOCIAL MEDIA.
2 FACTS THAT CAN EFFECT YOUR BUSINESS IN ALONG RUN...
2.ADS WILL COST MORE.
2 FACTS THAT CAN EFFECT YOUR BUSINESS IN ALONG RUN...
3 TYPES OF TRAFFIC
TRAFFIC THAT YOU CONTROL
Buy your way in
Work your way in
TRAFFIC THAT YOU EARN
TRAFFIC THAT YOU OWN
Your List
3 TYPES OF TRAFFIC
TRAFFIC THAT YOU CONTROL
Buy your way in
Work your way in
TRAFFIC THAT YOU EARN
TRAFFIC THAT YOU OWN
Your List
3 TYPES OF TRAFFIC
TRAFFIC THAT YOU CONTROL
Buy your way in
Work your way in
TRAFFIC THAT YOU EARN
TRAFFIC THAT YOU OWN
Your List
3 TYPES OF TRAFFIC
TRAFFIC THAT YOU CONTROL
Buy your way in
Work your way in
TRAFFIC THAT YOU EARN
TRAFFIC THAT YOU OWN
Your List
3 TYPES OF TRAFFIC
TRAFFIC THAT YOU CONTROL
Buy your way in
Work your way in
TRAFFIC THAT YOU EARN
TRAFFIC THAT YOU OWN
Your List
THE MONEY IS IN
"THE LIST"
HOW TO BUILD A
A LIST ?
GIVE SOMETHING FOR FREE
IN EXCHANGE OF EMAIL ID / PHONE NUMBER
TO BUILD THE LIST
CREATING LEAD MAGNETS
CREATING LEAD MAGNETS
CREATING LEAD MAGNETS
LEADS FUNNEL
WAYS TO BUILD A LIST ?
POST OUR
CONTENT/ADS
EMAIL/PHONE TO DOWNLOAD/
MAKE THEM FOLLOW YOU.
THANKS FOR SIGNUP
CONTENT
STRATEGY
DEVELOPING A CONTENT STRATEGY
CONTENT STRATEGY
1. Who will be reading/watching your content?
2. What problem will you be solving for your audience(s)?
3. What makes you unique?
4. What content formats will you focus on?
5. What channels will you publish on?
6. How will you manage content creation and publication?
WHEN YOU DEVELOP A CONTENT STRATEGY,
THERE ARE A FEW QUESTIONS TO ANSWER.
CONTENT STRATEGY
1. Define your goal.
2. Conduct persona research.
3. Run a content audit.
4. Choose a content management system.
5. Brainstorm content ideas.
6. Determine which types of content you want to create.
7. Publish and manage your content.
CHECK LIST - CREATING A CONTENT MARKETING STRATEGY :
CONTENT
DISTRIBUTION &
RECREATION
2 MOST IMPORTANT THINGS
CONTENT
DISTRIBUTION
& RECREATION CHANGING THE
CONTENT TYPE
(Written, Voice,
Visual & Video)
1
CONTENT
DISTRIBUTION
& RECREATION CHANGING THE
CONTENT TYPE
(Written, Voice,
Visual & Video)
RELEVANT WITH
PLATFORMS
Don't just share the
same content
everywhere.
1 2
FOCUS ON YOUR
STRENGTHS
UNDERSTAND THE WAY YOU
COMMINICATE BEST
START WITH ONE OR TWO
PLATFORMS
Selecting platforms based on our prospective
clients attention & producing content.
VALUING ATTENTION
AS CURRENCY
ATTENTION MATTERS !
THE SECRET IS AIDA YOU HAVE ONLY
2 SECONDS TO DO IT
Attention
Interest
Desire
Action
"ATTENTION ECONOMICS TREATS A POTENTIAL CONSUMER'S ATTENTION AS A RESOURCE."
AIDA
AIDA
A - ATTENTION
AIDA
I - INTEREST
AIDA
D - DESIRE
AIDA
A - ACTION
END OF PART 1
PART 2 TO BE CONTINUED...
SAI TEJA RAMESH

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