Like Minds 2011, "Innovation adoption and diffusion", John W Lewis
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This document discusses innovation, adoption, diffusion, and strategic opportunity. It defines innovation as improvement that occurs discontinuously and carries more risk. Adoption depends on an individual's knowledge, perceived advantages, trust, and ability to purchase something new. Diffusion spreads an innovation through a population via different categories of adopters over time. Strategic opportunity involves choosing innovations based on criteria like technology and customers to align with organizational objectives. The overall message is that by understanding these concepts, organizations can effectively manage innovation.
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Like Minds 2011, "Innovation adoption and diffusion", John W Lewis
- 1. Innovation Adoption and Diffusion Strategic Opportunity John W Lewis holosoft
- 2. Why do you do anything different? “Insanity is continuing to do the same things, and expecting a different outcome.” Albert Einstein “Different is not always better, but better is always different.” Marshall Thurber
- 3. Innovation How do we improve? Continuous improvement Discontinuous improvement How can we do better? ... much better! Can we be more effective? How ?
- 4. Innovation+Opportunity Our route plan Adoption Strategy+ = Capability Diffusion = Understanding Opportunity+ = EffectivenessInnovation
- 5. Innovation+Opportunity Our route plan Adoption Strategy+ = Capability Diffusion = Understanding Opportunity+ = EffectivenessInnovation
- 6. Why do you innovate? What is innovation? Can you manage innovation? Innovation
- 7. Innovation What is innovation? Improvement ... discontinuously ... in jumps ... with no way back ... with more risk “People putting ideas into valuable action” “Behaviour in the presence of novelty”
- 8. Innovation Can we manage innovation? Can we understand it? Can we measure it? Can we repeat it? Can we manage it? Yes, we can!
- 9. Innovation+Opportunity Our route plan Adoption Strategy+ = Capability Diffusion = Understanding Opportunity+ = EffectivenessInnovation
- 10. Adoption What do you do? Why choose something new? When do you adopt it? What are you criteria?
- 11. Adoption It’s about you! Know information Like advantage Trust benefit Buy need+money Replace/Drop no need/no money
- 12. Innovation+Opportunity Our route plan Adoption Strategy+ = Capability Diffusion = Understanding Opportunity+ = EffectivenessInnovation
- 14. Diffusion Through a population Innovators Early Adopters Early Majority Late Majority Laggards Adopter categories Value Advantage Benefit Popularity Longevity Futuristic
- 15. Diffusion ...with a glitch !! Innovators Early Adopters Early Majority Late Majority Laggards Adopter categories Value Advantage Benefit Popularity Longevity Futuristic Chasm
- 16. Diffusion (Gartner) Hype Cycle Innovation trigger Peak of Inflated Expectations Trough of Dissillusionment Slope of Enlightenment Plateau of ProductivityPositive hype Negative hype
- 17. Innovation+Opportunity Our route plan Adoption Strategy+ = Capability Diffusion = Understanding Opportunity+ = EffectivenessInnovation
- 18. Strategy About organisations In the context of the outside world Choices of suppliers and customers Related to internal structure
- 19. Strategy Context Organisation Suppliers Customers NeedValue Tactical Tactical Product specification Strategic Strategic Marketing Engineering - Sales - Purchases Outbound “Product” innovation “Process” innovation Inbound
- 20. Strategy Relationship to tactics Tactics: Open or closed Pull or push Collection and communication Evaluation and selection All require criteria based on strategic objectives
- 22. Strategy Pick your target Innovators Early Adopters Early Majority Late Majority Laggards Adopter categories Value Advantage Benefit Popularity LongevityFuturistic
- 23. Innovation+Opportunity Our route plan Adoption Strategy+ = Capability Diffusion = Understanding Opportunity+ = EffectivenessInnovation
- 24. Opportunity About us: Opportunity / Problem motivation / perception / sequence
- 25. Innovation+Opportunity Our route plan Adoption Strategy+ = Capability Diffusion = Understanding Opportunity+ = EffectivenessInnovation
- 26. Innovation+Opportunity = Effectiveness We can be goal-oriented => Short term journey-oriented => long term We can manage innovation!
- 27. Innovation Adoption and Diffusion Strategic Opportunity John W Lewis holosoft