NeiRongBao, #1 Content Marketing Tool in China. 秀朗内容宝介绍Hailan (Henry) Yu
The #1 content marketing SaaS tool in China. We are helping many Chinese and foreign clients using content to do marketing in China.
We are specialized in Chinese social media and best practice. Our Content Marketing Tool can help companies to build up marketing presence in china quickly.
Since many popular CM tools, like Percolate or Livefyre is not suitable for Chinese market since they only connect to Facebook and twitter, not Wechat and weibo. Our system is fully integrated to Wechat and weibo with a friendly interface.
The opportunities for growth in China are immense for foreign companies — but so too are the risks and challenges. As your emerging or established brand enters new markets, G & G will be there to help you get access to the Chinese market, work out strategies, identify opportunities and make international business happen. We can:
Provide a one-stop service (from registration, legal counsel, facilities rental to human resources services) to foreign companies planning to extend their business operations into China, negotiating and obtaining the best terms for clients in terms of tax, office rental etc.
Develop a “market entry” strategy that includes land leasing, registration, corporate communications aimed at establishing brands, public affairs programs, and — if appropriate — a financial communications plan to support raising of capital.
G & G's network of experts positioned throughout the Greater China region has a proven record of promoting understanding, building brands, and managing reputations for the growing roster of ambitious foreign companies seeking opportunities in China.
Specialties
Landing in China, Integrated Marketing, Digital Marketing, Training, Advertising & Media buy, Branding, Events and TradeShows, Internal Communications, Marketing and Communications Strategy, Market Research, Public Relations, Traditional Marketing Tools Development
NeiRongBao, #1 Content Marketing Tool in China. 秀朗内容宝介绍Hailan (Henry) Yu
The #1 content marketing SaaS tool in China. We are helping many Chinese and foreign clients using content to do marketing in China.
We are specialized in Chinese social media and best practice. Our Content Marketing Tool can help companies to build up marketing presence in china quickly.
Since many popular CM tools, like Percolate or Livefyre is not suitable for Chinese market since they only connect to Facebook and twitter, not Wechat and weibo. Our system is fully integrated to Wechat and weibo with a friendly interface.
The opportunities for growth in China are immense for foreign companies — but so too are the risks and challenges. As your emerging or established brand enters new markets, G & G will be there to help you get access to the Chinese market, work out strategies, identify opportunities and make international business happen. We can:
Provide a one-stop service (from registration, legal counsel, facilities rental to human resources services) to foreign companies planning to extend their business operations into China, negotiating and obtaining the best terms for clients in terms of tax, office rental etc.
Develop a “market entry” strategy that includes land leasing, registration, corporate communications aimed at establishing brands, public affairs programs, and — if appropriate — a financial communications plan to support raising of capital.
G & G's network of experts positioned throughout the Greater China region has a proven record of promoting understanding, building brands, and managing reputations for the growing roster of ambitious foreign companies seeking opportunities in China.
Specialties
Landing in China, Integrated Marketing, Digital Marketing, Training, Advertising & Media buy, Branding, Events and TradeShows, Internal Communications, Marketing and Communications Strategy, Market Research, Public Relations, Traditional Marketing Tools Development
The introduction of leading social data company in China, what is our goals and ability to help social marketing and PR teams, to achieve their KPI, to understand market and consumers , know rivals' activities better than rivals, to find a better social media assortment.
Social media, a kind of source of big data, are shaping customers' behavior in China, the analysis of social data is fundamental job of future marketing. Find insights of customers based on social data by inter3i, a leading SaaS company in China.
Get insights about auto products and consumers from users' feedback in social media, to improve operation, social marketing and product. 用来自社交媒体的用户反馈来了解汽车和用户,提高运营、社交营销和产品设计。
The ppt is about how to use Refine search improve longtailed product sale and user experience. It is writed in Chinese, if you need English version, please contact us directly.
36. 博 晓 通 , 知 行 合 一 的 社 交 大 数 据 专 家 和 营 销 顾 问
•70% of MiPhone sales come from Internet, 50% out of it come from WeiBo, WeiChat
and Blog; Another 30% of it come from Operators
• Sales was over 7M, 42% of its customers said they will continue buy MiPhone again
• 小米手机70%的销量是通过互联网完成的,这其中超过50%的产品是通过微博、微信、论坛等社会化渠道最终转化为购买;剩下30%的销量则来自运营商。
• 超700万的产品销量中,42%的用户会进行2-5次的重复购买。
37. 博 晓 通 , 知 行 合 一 的 社 交 大 数 据 专 家 和 营 销 顾 问
The biggest assets of
Xiaomi is its phone fans
粉丝经济:小米的最大价值是粉丝
• 小米诞生到现在网上有90%的信息都是负面,但这并不影响小米的实际销量;
• 小米微博的粉丝超过240万,微信账号粉丝超过106万,其中高达40%至50%的
小米微信粉丝,会经常参与小米微信每月一次的大型活动,平均线下活动成本¥7,000
左右;
• 小米社区目前用户数超过500万,活跃用户接近300万。
• Since the company established, over 90% of comments towards
the company are negative but none of these impacted its sales;
• Xiaomi Weibo has over 2.4M followers, WeiChat has 1.06M
followers. Over 40-50% of its WeiChat followers often attend
Xiaomi monthly event. Average off-line cost for this is RMB7000
• Xiaomi community members exceed 5M, active users are close
to 3M
38. 博 晓 通 , 知 行 合 一 的 社 交 大 数 据 专 家 和 营 销 顾 问
同城会
爆米花杂志
III O2O线上线下整合
酷玩帮同城会
爆米花杂志
酷玩帮
II 社交化媒体传播
小米社区化营销-全景图
I 核心用户
MIUI社区
XIAOMI社区
2011-08
———— increase to
400k
2012-08
————
4m
Xiaomi Community
垂
直
社
区
传统媒体
同
城
会
爆米花杂志
Analysts Rating
Design:4.0 HW:5.0
Media:4.0 SYS:5.0
2nd purchase is 80%
MiChat User hit 3M
2012 – 7M units sold
MiPhone No.3,
#1 Apple, #2 Samsung
Introduction User growth
仅威测评公司争相对
小米进行了测评
四大成功要素 – 4 Key Success Factors
•MiPhone
•MIUI
明星产品 – Star product
雷布斯
及创始团队
明星团队 –Star Team
•Participate
•UCWEB
渠道资源 – Channel resources
•Monitor
•User profile
•Precise Adv push
数据挖掘 – Data Collection
分层传播模式 – Multi-layer marketing
流量汇集,线上营销平台 – Data inputs, On-line sales engine
线下活动模式
Off-line model
40. 博 晓 通 , 知 行 合 一 的 社 交 大 数 据 专 家 和 营 销 顾 问
社会化创新项目运行的具体目标
品牌影响力 – Brand Power
-Improve branding, enhance pricing power
-Improve brand recognition & improve customer loyalty
产品营销力 – Sales
- Establish social network , direct reach to end users
- Optimize social sales resources , improve B2C and off-line sales channel
产品创新与运营效率-
Innovation &
Operation Efficiency
- Big Data management, study consumer behavior for new opportunities
- Enhance internal communication and collaboration, accelerate product
innovation
提升客户消费体验
Customer Experiences
- Market analysis base on big data, accurately predict customers need and
consumerization trend
- Expand coverage through e-commerce, provide one-stop shop to end-users
- Improve customer services focusing on communication and responsiveness for
customer satisfactions
41. 博 晓 通 , 知 行 合 一 的 社 交 大 数 据 专 家 和 营 销 顾 问
社会化创新策略- 利用最新的社交技术与方法,对交易型消费群进行关系型管理
核心忠诚
消费者
Loyal
Consumers
已有普通消费者
Existing normal
customers
潜在消费者,普通消
费者社会关系Future
customers & social
network
尚未有任何关系的潜在消费者
Potential customer
人群分类 -
Segmentation
沟通重点-
Communication
接触渠道 - Channel
1、Grow loyalty and
participate for innovation
培养核心忠诚消费者情感认同与创新建议
2、Encourage word of
mouth marketing and
prompt 2nd purchase 激发已
有普通消费者的口碑传播、创新建议与二次购
买
3、Improve branding and
acceptance and stimulate
purchasing 高效获取更多
潜在消费者的认知与购买。
Commu
nity自有
社区
SocialMedialAcc#
PublicVerticalWebBlog
Listen/InteractToolKits
SCRM
Tool
Kits
平台工具
Platform
Tool
InternalE-Commence
Platform
PhoneAPPSearchEngine
43. 博 晓 通 , 知 行 合 一 的 社 交 大 数 据 专 家 和 营 销 顾 问
Case Studies
Networking-equipment testing system provider
LinkedIn – A group was created to discuss industry topics with customers
and peers.
Blog – Used to break industry stories
Twitter – Targeted & frequent posts to niche audience
Results – Contributes 75% of site traffic and 55% of sales leads.
44. 博 晓 通 , 知 行 合 一 的 社 交 大 数 据 专 家 和 营 销 顾 问
Case Studies
Manufacturer of electric-related field products
Blog – Commentary on industry topics, interview industry leaders, links to
“must read” articles
Twitter & Facebook – Establish connections with media and industry players
Results – Increased site traffic 70%, doubling of product submissions,
creation of 5 new products, 4 products in production phase
45. 博 晓 通 , 知 行 合 一 的 社 交 大 数 据 专 家 和 营 销 顾 问
Case Studies
Internet trading platform for the shipping industry
Blog – Opinion pieces on shipping industry
LinkedIn – Create company sponsored group; engage with industry realted
groups
Twitter – Use to promote news feed from website
Results – Website traffic increased 59%; number of sales leads increased by
400%