Gordon Camara, an ambulance nurse in Monrovia, Liberia, warns that any small mistake in handling the Ebola virus can lead to infection. By 2014, the Ebola outbreak had caused over 13,000 cases and more than 1/3 of those cases proved fatal. However, many of these cases could have been prevented through better information sharing about practices like careful hygiene, avoiding bush meat and contact with infected individuals, and proper handling of remains. The solution lies in ensuring information about prevention flows more widely than the virus itself.

1. “Any little mistake you make, you’re
going to be down with the virus”
Gordon Camara, Ambulance Nurse, Monrovia, Liberia
New York Times, Ebola Ambulance
https://www.youtube.com/watch?v=ZBbsnyqlihs

2. 4922*
Ebola cases were registered worldwide.
More than 1/3rd
Till the day of this presentatioN a total of
Many of these cases
could have been
avoided, if…13 683
were fatal.
**
** http://www.eboladeeply.org/
* http://www.cdc.gov/vhf/ebola/outbreaks/2014-west-africa/case-counts.html

3. …people would be properly informed about preventive
possibilities, which minimise the chance of infection.
For example: to practice careful hygiene, to avoid eating
bush/raw meat, to avoid contact with infected people and
their body fluids, to avoid handling remains, etc.

4. Better information flow = Education = Prevention
As a conclusion

5. The
Sol
uti
o n
Let us make information
flow a bigger virus than
Ebola.
Let us inform everybody
about all prevention possibilities

6. Presenting:

7. SO WHAT’S
LIFEONE?
AND WHY IS IT GOOD?
“…because it works on every single phone possible, because it
uses SMS”. Toby Snapshak - TED – You don’t need an app for that
…because in Africa, “the gold of today is mobile”, that’s why Lifeone
uses Africa-wide existing, SMS-based mobile technology; to be available to
most of Africa’s population.
A COMMUNICATION TOOL BRINGING
INFORMATION AT YOUR FINGERTIPS,
ON THE INDISPENSABLE DEVICE YOU
USE EVERY DAY

8. M-Pesa based mobile payment is the most
essential and primary payment method in Africa.
This is how people buy goods and pay services.
That’s why we believe, that such a recharge point is the
most suitable place to contact them, and spread the in-
formation.
so what’s lifeone?

9. People stay in line for their
monthly/weekly recharge
Mechanism
During the recharge, they recieve
information about Lifeone, the
purpose it serves, and the bonuses
it gives
RECHARGING POINT

10. 1 new
message
fromLIFEONE!
‹ from: LIFEONE ›
Should
you avoid
eating raw meat?
REPLY CORRECT
ANSWER TO UNLOCK
YOUR BONUS!
‹ from: LIFEONE ›
20 tips
to prevent
EBOLA
infection
After recharge, one recieves an automatic
message from Lifeone.
With numerous information about Ebola
prevention, Ebola treatment, and Lifeone
bonus units - which can be exchanged
for the Lifeone package.
User must read the whole message to
reply to a question for Lifeone in order to
recieve the bonus units.
LIFEONE PACKAGE CORNER
After one reads the Lifeone
message, he/she can go to
any nearby shop to buy the
Lifeone prevention package
with the received bonus units
received.

11. Lifeone
package
The Lifeone package consists of several cleansers,
disinfectant, trendy protective clothing and mask,
gloves, and a brochure about Ebola prevention solutions.

12. “Any little mistake you make, you’re going to be down with the virus”
Don’t make that little mistake.