The effect social class vs income class on consumer behavior decided (1)

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The document presents a study on the effect of social class versus income class on consumer behavior. The study aims to determine if social class has a more profound impact on consumer buying behavior compared to income class. It outlines the research design, including descriptive and correlational methods to collect primary and secondary data through structured interviews, questionnaires, and observations. Samples will be collected through simple random sampling. Findings and conclusions from analysis of the data graphs will be presented.

Business

THE EFFECT; SOCIAL CLASS V/S INCOME CLASS ON CONSUMER BEHAVIOR! ,[object Object],[object Object],[object Object],[object Object],[object Object]

AGENDA INTRODUCTION HYPOTHESIS OBJECTIVE OF STUDY RESEARCH DESIGN DATA COLLECTION SAMPLING GRAPHS FINDINGS CONCLUSION

INTRODUCTION: ,[object Object],[object Object],[object Object],[object Object],[object Object]

HYPOTHESIS CHP: 1&5 - Social Economic Class has a more profound effect on the consumer buying behavior as compared to Income Class.

FOCUS OF THE STUDY: ,[object Object],[object Object],[object Object],CHP: 1&5 -

RESEARCH DESIGN: ,[object Object],[object Object],[object Object],[object Object]

DATA COLLECTION: CHP: 1&5 - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SAMPLING METHOD: CHP: 1&5 - ,[object Object],[object Object]

FINDINGS AND CONCLUSION ,[object Object],CHP: 1&5 -

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