Life 360 Presentation
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10 minute description of the company, Life 360
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Life 360 Presentation
- 2. Sample Product Mobile App – Android & iOS Location sharing within groups Main audience: parents
- 3. Financial Information Raised $10 million – Series B Invested by DCM $20 million in funding total
- 4. Company History 2008: Released in Android marketplace $275,000: Google’s Android Developer Challenge 40+ million users today Leading location app for families
- 5. What’s HOT? Downloaded internationally Global support Other languages and international SMS
- 6. Secret Sauce? Instant/real-time location sharing Easy additional features Clean and simple design
- 7. Interesting Story 8/9/2013: Google Latitude discontinued Unexpected winning-out Focused on niche group
- 8. Competition Glympse – track temporarily Cozi – nearby safety points Google+ -- less advertised
- 9. My Prediction Company will succeed! Established/growing user base Simple, stylish, and useful
- 10. Questions?
Editor's Notes
- Keep kids safe, or follow their every move.
- -July 10/2013 - Raised $10 million in Series B funding, the second stage of early stage funding for them to prepare for an IPO (initial public offering – allows public trading on the stock exchange)-DCM – $2.5 billion early stage venture capital firm
- 1) By two people.2) First funding: winner of Google’s 2008 by 2 guys: Chris Hulls, Alex Haro3) Solid user-base, team of 30.Extra) $20 million in funding
- Increased international downloads even when the app is only in English.Met the need of families/parents to easily and accurately keep track of their kids.Announced in 2013
- 1) Users can open the app and see where other members are instantly. People’s voice award for Best use of GPS/location technology at 2012 Webby Awards2) Additional features include: setting up a check-in location that will notify parents if their kids have gone home before curfew, panic alerts that send an alert to your family in case of an emergency.3)
- 1)Released on Feb 5, 2009, Google announced that their location sharing app would be discontinued in August 9, 2013.2) Google lost to Life 360, a startup?According to Chris Hulls, CEO of Life360, "We beat Latitude because we were very focused on serving a niche group (families), vs serving the lowest common denominator with a platform approach.”3) Interesting to see how the company that was funded by Google is now dominating over their funder.
- There are a surprisingly good handful of competitors who have similar functionality as Life360.In all of these other apps, however, their designs are not as good-looking at Life360’s, and lack in simplicity and features.
- 2) The scale of what they’re doing is broadening internationally to places where this type of app is yet to be discovered.3) They do location sharing and social communication well, and had a head start on it.