This document discusses Corelio's mobile strategy from 2008-2010. It explains that Corelio initially did not have a clear mobile strategy and launched some initial SMS services on a few titles. This led Corelio to create an incubation program called Corelio Business Development to develop a comprehensive mobile strategy. The incubation program focused on investigating the mobile market, developing visions and budgets, and executing test projects. Some of the key projects included mobile websites for major news titles and an iPhone app. The document analyzes the results of these projects and key learnings around audience, monetization challenges, and the balance between web and app approaches. It outlines Corelio's focus for 2010 of continuing to build mobile offerings and monetization while balancing costs
23. Strong partnership withMobileWeb3 M : investigation/definestrategy 2 M : m.jobat.be 2 M : m.standaard.be 2 M : m.nieuwsblad.be 8 M : m.standaard.be v2 4 M : De Standaard iPhoneapp
26. dsiPhoneapp > 3.400 downloads> 600 K pages/m > Top rankings in appstore
27. Key findings 2009 Market is (still) cool Mobile = Content + IT + Marketing + Sales + user experience + no standards + … Monetisation is hard Focus on delivery is key Be excited, but don’t get wild …
28. Key focus for 2010 Incubation => organisation Build inventory/audience Moment “0” Marketing Interactivity (SMS/mail) Partnerships Content/services Monetisation
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