WGM4 - Pecha Kucha - Corelio

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Seminar Web Goes Mobile 4 - Pecha Kucha session - presentation by Joris De Lannoy, Corelio

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WGM4 - Pecha Kucha - Corelio

  1. 1. MOBILE@ <br />(WEB or APP)<br />Joris De Lannoy<br />InvestmentAdvisor<br />Corelio Business Development<br />
  2. 2. Topics<br /><ul><li>What is Corelio ?
  3. 3. What is Corelio Business Development ?
  4. 4. Build and execute mobile strategy
  5. 5. Results and findings
  6. 6. 2010
  7. 7. Web orapp ?
  8. 8. Wrap-up</li></li></ul><li>Corelio<br />CLASSIFIEDS<br />NEWS BRANDS<br />RADIO & TV<br />FREE PRESS<br />ARKAFUND<br />AV PRODUCTIONS<br />3<br />
  9. 9. Corelio Business Development<br />2 roles<br /><ul><li>Venture capital (Arkafund + formerSydes)
  10. 10. Business developmentorganisationfromCorelio</li></ul>3 missions<br /><ul><li>Investments
  11. 11. Incubator
  12. 12. Eyeson the future</li></ul>1 goal<br /><ul><li>Support companygrowth</li></li></ul><li>Beginning 2008 … <br />QUESTION : What is our Mobile Strategy ?<br />ANSWER : SMS business on 1 title, SMS publishing on 2<br />QUESTION : What is planned/forecasted ?<br />ANSWER : Nothing … yet …<br />But we had lot’s of otherpriorities …<br />But we still had lot’s of questions …<br />
  13. 13. Solution = Incubation<br /><ul><li>Seed money
  14. 14. Business Development (strategy/project mgmt)
  15. 15. 3 M :
  16. 16. Investigation
  17. 17. Vision
  18. 18. First budget
  19. 19. Decide go / no-go</li></ul>VISION !!!<br />
  20. 20. How did we execute ?<br /><ul><li>Focus ondeliveryby CBD
  21. 21. Step by step approach
  22. 22. Closed loop : execute - feed-back
  23. 23. Strong partnership withMobileWeb</li></ul>3 M : investigation/definestrategy<br />2 M : m.jobat.be<br />2 M : m.standaard.be<br />2 M : m.nieuwsblad.be<br />8 M : m.standaard.be v2<br />4 M : De Standaard iPhoneapp<br />
  24. 24. Results YTD 2009<br /><ul><li>m.standaard.be > 900 K pages/m
  25. 25. m.nieuwsblad.be > 280 K pages/m
  26. 26. dsiPhoneapp > 3.400 downloads</li></ul>&gt; 600 K pages/m<br />&gt; Top rankings in appstore<br />
  27. 27. Key findings 2009<br />Market is (still) cool<br />Mobile = Content + IT + Marketing + Sales + user experience + no standards + …<br />Monetisation is hard<br />Focus on delivery is key<br />Be excited, but don’t get wild …<br />
  28. 28. Key focus for 2010<br />Incubation =&gt; organisation<br />Build inventory/audience<br />Moment “0”<br />Marketing<br />Interactivity (SMS/mail)<br />Partnerships<br />Content/services<br />Monetisation<br />
  29. 29. Web or app ?<br />APP<br /><ul><li>User experience
  30. 30. Extended features
  31. 31. Monetisation
  32. 32. Leverage on brand
  33. 33. Different “platforms”
  34. 34. Costly
  35. 35. Version control</li></ul>WEB<br /><ul><li>1 size fits all
  36. 36. Flexible
  37. 37. Cost efficient
  38. 38. User experience
  39. 39. Basic features</li></li></ul><li>Web or app ?<br /><ul><li>Belgium is small (and : 3)
  40. 40. Inventory/criticalmass is key
  41. 41. Costcontrol is key</li></ul>Invest in “segments” =&gt; 2 options TODAY :<br /><ul><li>Ownfunding – marketing reasons
  42. 42. Fundingby platform</li></li></ul><li>Wrap up<br />Corelio sees mobile as 3rd screen<br />Be smart mobile<br />Web is the safest bet today<br />Anxious to see market open-up because….<br />we ain’t seen nothing yet !<br />THANK YOU<br />

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