Company overview

1.
By
Adam
Oxner

2. What
is
it?
• reddit.com
• Online
community
• Content
voted
on
by
users
• Online
trendse;er
• “The
front
page
of
the
internet”

3. Financial
Overview
•
•
•
•
•
Private
company
28
employees
Owned
by
Condé
Nast
PublicaIons
Acts
independently
Income:
– AdverIsing
– Selling
“premium
memberships”
(reddit
gold)
– RedditgiPs
Marketplace
(giP
exchanges)
• Breaks
even

4. History
• 2005:
Founded
by
2
UVA
grads,
with
funding
from
Y
Combinator
• 2006:
Merges
with
Infogami,
acquired
by
Condé
Nast
• 2008:
released
most
code
as
open
source
• 2010:
Reddit
Gold
introduced
• 2011:
Independence
from
Condé
Nast

5. What’s
hot?
• Upvote/downvote
posts
• Easy-­‐to-­‐use
commenIng
system
• Subreddits

6. Secret
Sauce
• Clever
post-­‐weighIng
algorithm
– Favors:
• New
• Upvoted
• ConversaIonal

7. InteresIng
story
• Aaron
Swartz
involvement
– Swartz’s
company
merged
with
Reddit
in
2006
– Swartz:
•
•
•
•
RSS
CreaIve
Commons
PoliIcal/internet
acIvism
Arrest,
charged
with
downloading
academic
journals

8. CompeIIon
• Digg
• Stumbleupon
• Facebook?

9. Prediciton
• User
base
conInuing
to
grow
• Stable
income