Lider Sucre - The Rainforest's Business

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The top-down approach to business doesn’t work in a rapidly changing environment. We need to shift our paradigms from the traditional military hierarchy model to alternative ideas we can learn from nature. For example, social insects are a mother lode of stories about distributed, instant decision making by ad-hoc teams based on the emerging opportunities and threats at hand. Leaf cutter ants have tons to teach us - some intriguing lessons about how the colony trims its ranks during lean times. From the plant world, the symbiosis of mycorrhizal fungi with plant roots underpins the nutrient cycling of the entire forest - it is cheaper for the roots to "outsource" the nutrient gathering to armies of underground fungi in exchange for cheap sugars than to do the gathering themselves. When we open our eyes to nature, we see many varied ways to learn and apply what we learn to succeed in business.

#INBOUND16
THE RAINFOREST’S
BUSINESS
What nature can teach us about innovation
By Lider Sucre
Images: Lider Sucre, Alex Arosemena,
Benito de Gracia, others as noted

#INBOUND16
1. Nature, the ultimate innovator
2. Marketing to the Thrill Seekers
3. Let the front lines decide: Army Ants
4. An acquisition strategy: The Botfly
5. Closing: Find endless innovation in nature!
AGENDA

#INBOUND16
1 NATURE – THE ULTIMATE
INNOVATOR

#INBOUND16
Life Forms
www.sciencedaily.com; www.newyorktimes.com
at least
8,700,000

#INBOUND16
2 MARKETING TO THE THRILL
SEEKERS

#INBOUND16
5 GO OUTSIDE! LET NATURE
HELP YOU INNOVATE

#INBOUND16
THANK YOU.
Images: Lider Sucre, Alex Arosemena, Benito de Gracia, others as noted

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Lider Sucre - The Rainforest's Business

1. #INBOUND16 THE RAINFOREST’S BUSINESS What nature can teach us about innovation By Lider Sucre Images: Lider Sucre, Alex Arosemena, Benito de Gracia, others as noted

2. #INBOUND16 1. Nature, the ultimate innovator 2. Marketing to the Thrill Seekers 3. Let the front lines decide: Army Ants 4. An acquisition strategy: The Botfly 5. Closing: Find endless innovation in nature! AGENDA

7. #INBOUND16 1 NATURE – THE ULTIMATE INNOVATOR

8. #INBOUND16 Life Forms www.sciencedaily.com; www.newyorktimes.com at least 8,700,000

9. #INBOUND16

10. #INBOUND16

11. #INBOUND16

12. #INBOUND16

13. #INBOUND16 2 MARKETING TO THE THRILL SEEKERS

14. #INBOUND16 maquinastragamonedas.com.mx