This document discusses Microsoft's different licensing models for software such as Windows and Office. It describes OEM licensing which is for software pre-installed on new PCs, as well as FPP licensing which is for retail software purchases. It also outlines Microsoft's volume licensing programs which offer discounts for organizations acquiring multiple licenses.

3. Q: What Is Microsoft
Sell?
A: Right to use
the Software

5. OEM LICENSING

6. OEM Licensing
• Sold by large PC Manufacturers (who buy direct from MS)
• OEM Fully supports the customer from Agreement sign with MS
• Sold by System Builders (buy through Distribution)
• Full version only, no upgrades
• Must be pre-installed
• Product Activation required
• Enrol into Software Assurance within 30 or 90 days
• Cost Effective with restrictive rights
• Live and die with the hardware
• Non transferable
• Proof of ownership is on COA Sticker

7. FPP LICENSING

8. FPP Licensing
• Sold by retail outlets
• Supported directly by Microsoft
• Typically 1 box = 1 license
• Manuals, End User License Agreement and CD/DVD in the box
• Full Version, Upgrades available
• Product Activation is required either on the web or over the phone
• Windows Desktop OS can be enrolled into SA, Office CANNOT be
enrolled into SA
• FPP can be transferred and re-assigned

9. VOLUME LICENSING

11. Ad-hoc Licensing Entity-wide Standardization
Obtain licenses that you need Count desktops, and acquire licenses
for all qualifying desktops
Licensing programs Licensing programs
• Open License • Open Value Companywide
• Open Value Non-Companywide • Open Value Subscription
• Select Plus • Enterprise Agreement
• Enterprise Agreement Subscription
Facts Facts
• Flexible • Reduced overhead costs
• No ongoing commitments • Lower cost per license
• Appropriate for decentralized • Appropriate for centralized
decision taking and ordering decision taking and ordering

12. More than 5 licenses / devices More than 250 licenses / devices
Open License
Open Value Select Plus
Perpetual licenses
(on-premises products) Open Value Company-wide Enterprise Agreement
Enterprise Subscription
Non-perpetual licenses Open Value Subscription Agreement

20. Single license management site for all VL agreements

21. Key Management Service (KMS) Multiple Activation Key (MAK)
• More than 25 PCs consistently connected to • One time activation against Microsoft
network • Customer requests via a link on VLSC
• Volume Licensing customers will see this key • MAK has a maximum number of users/devices
by default determined by the customers VL Program
• Activate against a customer-hosted • Two methods of activating using a MAK:
service, NOT with Microsoft • Individual Activation: Each desktop
• Systems must re-activate by connecting to individually connects and activates with
corporate networks at least every 6 months Microsoft
• Proxy Activation: One centralized activation
request on behalf of multiple desktops with
one connection to Microsoft

22. +
Basic Basic Advanced
functionality functionality functionality

23. Access basic Access basic and
functionality advanced functionality

24. Core and Enterprise CAL Suite
CAL Suites in Volume Licensing
All components of Core CAL Suite +
Windows Server CAL Windows Server Rights Management Services (RMS) CAL
Exchange Server Standard CAL Exchange Server Enterprise CAL
SharePoint Server Standard CAL SharePoint Server Enterprise CAL
Lync Server Standard CAL Lync Server Enterprise CAL
SC Configuration Manager Client-ML SC Client Management Suite
SC Endpoint Protection Exchange Online Archiving

25. External Users means users that are not customer’s or
affiliates’ employees, onsite contractors or onsite agents
External users may be licensed with individual CALs
or an External Connector (EC) license
External Connector License (per server) permits access to
server software by any number of external users
EC licenses available for
• Windows Server
EC licenses not available for:
• Exchange Server 2013
• SQL Server 2012
• SharePoint Server 2013

26. LICENSING UPDATE

27. Aligned with how businesses consume DB and business intelligence software
Principle Edition Licensing Options
LineUp Server+CAL | Core-based
Pay for the
power you need
Pay for the
users you need
Choice of model for
basic needs

28. Datacenter
• Ideal For Highly virtualized private & hybrid cloud environments
• Full Windows Server functionality with unlimited virtual instances
• Processor + CAL
• 1 License cover up two physical processor
• Unlimited user access and must buyWindows Server CAL for every device / user
• Unlimited virtual instances (1 POSE + Unlimited VOSEs)
Standard
• Low density or non-virtualized environments
• Full Windows Server functionality with TWO virtual instances
• Processor + CAL
• 1 License cover up two physical processor
• Unlimited user access and must buy Windows Server CAL for every device / user
• Two virtual instances / License (1 POSE + 2 VOSEs)

29. Essential
• Small business environments
• Simpler interface, pre-configured connectivity to cloud based services; no virtualization rights
• Doesn’t need CAL, 25 User Account Limit
• For Either One or Two Processor Servers
• Limited up to 25 user access only, doesn’t need to buy Windows Server CAL again.
• No virtual instances / License (1 POSE or 1 VOSE)
Foundation
• Economical general purpose server
• General purpose server functionality with no virtualization rights
• Doesn’t need CAL, 15 User Account Limit
• 1 License cover just for one physical processor
• Limited up to 15 user access only, doesn’t need to buy Windows Server CAL again.
• No virtual instances / License (1 POSE)
• Sell only on OEM Version

30. Windows Server Windows Server Windows Server Windows Server
2008 R2 Datacenter 2008 R2 Standard 2012 Datacenter 2012 Standard
Pricing
Pricing (Open NL ERP license) $4,809 $726 $4,809 $882
Features
Processor Support 64 4 640
Memory 2TB 32GB 4TB
Product Features All Limited All
Virtual Instances Unlimited 1 Unlimited 2
Licensing
License Model Processor + CAL Server + CAL Processor + CAL
License Coverage Two Processors* One Server Up to Two Processors
* License is sold to cover one processor, but license rules require a minimum of two-processor coverage. Additions/Enhancements

31. Option : Stack Standard Licenses
$882 $882 $882 $882 $882 $882
2 VMs 4 VMs 6 VMs
Add one license to the Add one license to the
server for a total for two server for a total for
licenses ($1,764) three licenses ($2,646)
3 All pricing is Open NL ERP licenses

32. Windows Server Windows Server
2012 Standard 2012 Datacenter
With two VMs 1 1
$882 $4,809
With four VMs 2 1
$1,764 $4,809
With eight VMs 4 1
$3,528 $4,809
With 12 VMs 6 1
$5,292 $4,809
Most cost-effective option
3 All pricing is Open NL ERP licenses

33. Windows RT
• Only available pre installed on PC / Tablet with ARM Processor
• Work Exclusively with apps from the Windows Store
• Microsoft Office Home & Students 2013 RT Preview is preinstalled
Windows 8
• Available On OEM & FPP
• For Home User
Windows 8 Pro
• Available On OEM, FPP & Volume License
• For Business Propose
• Join Domain, Bitlocker, Remote Desktop, Group Policy, Client Hyper-V

34. OEM – Windows RT
PC Preinstall
Full
Packaged
Product (FPP)
Volume
Licensing

35. Office Home & Student Office Home & Office Office Office Professional Plus
Applications 2013 Business 2013 Professional 2013 Standard 2013 2013
Word 2013 ● ● ● ● ●
Excel 2013 ● ● ● ● ●
PowerPoint 2013 ● ● ● ● ●
OneNote 2013 ● ● ● ● ●
Outlook 2013 ● ● ● ●
Publisher 2013 ● ● ●
Access 2013 ● ●
Lync 2013 ●
InfoPath 2013 ●
Enterprise Value
Group Policy ● ●
Terminal Service ● ●
App Telemetry ● ●
Compliance, Archiving ●
Business Intelligence ●
Enterprise Voice ●

36. ● ● ● ● ● ● ● ● ● ● ● ● ●
● ● ● ● ● ● ● ● ●
= Existing = New = Discontinued
** Outlook with Business Contacts Manager will be available as a free download going forward
** SharePoint Workspace will be discontinued; SkyDrive Pro, offering the same functionality, will be available as a free download
36

37. Q&A

38. Your Potential. Our Passion.™
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks
and/or trademarks in the U.S. and/or other countries .The information herein is for informational purposes only and represents the current view of
Microsoft Corporation as of the date