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The Georgia State University bookstore wants to start a Twitter account to more effectively communicate with students about buying books and selling books back. Having a Twitter account would allow the bookstore to reach many of the over 40,000 Georgia State students and help reduce long lines. While there may be smaller staff or inventory issues, the pros of using Twitter include making customers happier and more informed through an easy to use platform. The bookstore recommends that Georgia State allow them to use Twitter for advertising to take advantage of students' high Twitter usage.
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Bookstore
- 1. Georgia State University’s Book Store Goes to Twitter By Crystal Dixon
- 2. The Georgia State Bookstore is the official headquarters for textbooks, class supplies, University licensed insignia merchandise, gift items, general books, computers, software Graduation Regalia and Photography, accessories and snacks. The convenient one stop shopping facility provides numerous advantages for students, faculty, and staff on the go.” Company Overview
- 3. My objective is to convince Georgia State University to allow the book store to communicate to the study body through twitter. Objective
- 4. Georgia State has a student body>40,000, 28,000 are on campus each semester. Buying Books Long lines Sell Books Back Rationale
- 5. Twitter has become one of the biggest social media sites 65 million tweets, over 800,000 inquires, and a lot of Georgia State users Twitter beneficial for both Rationale Continued
- 6. Pros and Cons Pros Cons Smaller staff Inventory Turnover Happier Customers Easy to use Train Employes
- 7. Facebook People can join the group Mass messages can be sent out Reach the same amount of people Same satisfaction Alternatives
- 8. Argument #1 Most Companies have Twitter Argument/Support
- 9. Argument #2 More Companies are using Twitter vs. Facebook for work Argument/Support
- 10. Argument #3 Georgia State University’s Bookstore target audience has the highest usage on Twitter Argument/Support
- 11. Georgia State University allow the bookstore to advertise via Twitter Final Reccomendation
- 12. 1. Georgia Sate University Bookstore create a Twitter account 2.Train employees 3. Create a schedule 4. Tweet, follow, and request followers Next Steps