Cross promotional strategy
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The presentation speaks about, how company's leverage each other by simply shaking hands. In this case, the concept of Cross Promotion speaks about the win-win situation of Asian paints and Sleek Group have.
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- The Indian chocolate market is growing rapidly at around 15-23% annually but per capita consumption remains low compared to other countries.
- Cadbury faces competition from other large multinational companies like Nestle but maintains its strong brand and market position through effective marketing, innovation, and maintaining quality/trust in its products.
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The document discusses a marketing presentation about launching a new chocolate syrup product by Cadbury in India. It provides background on Cadbury's operations in India, discusses market research conducted with 50 consumers and 35 retailers to understand factors influencing purchase decisions and preferences for the new product, and recommends that Cadbury launch the chocolate syrup in India as consumers and retailers expressed positive responses.
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Notes imc
Integrated marketing communication refers to integrating all methods of brand promotion to promote a product or service among target customers. This includes advertising, sales promotion, direct marketing, personal selling, public relations, and other communication tools. The goal is for all aspects of marketing communication to work together harmoniously for increased sales and maximum cost effectiveness. Creating a successful integrated marketing communication plan requires thorough research, clear objectives, understanding target audiences, monitoring competitors, evaluating results, and ensuring cooperation across departments.
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Maggi 2-minute noodles has enjoyed market dominance in India since being introduced in 1982 by Nestle. It currently holds around 90% market share. Maggi went through the typical product lifecycle stages of introduction, growth, maturity, and decline when Nestle changed the formulation in 1997. However, in 1999 Maggi was relaunched and recaptured the market through new advertisements and focusing on its benefits of being instant and healthy. The document suggests promotional strategies for Maggi like test marketing new products, strengthening rural distribution, and launching new ad campaigns with a brand ambassador.
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Here is a 5 sentence paragraph using terminology from the document:
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Cross promotional strategy
- 1. Cross Promotional Strategy of Asian Paints with 1 Sleek Group.
- 2. Strategic Marketing Cross Promotional Strategy of Asian Paints with Sleek Group (Furniture) -Prof. Shailesh Kale Team Name : Pacifiers Team Members • Janhobi Dey • Ghorpade Saheb • Rahul Gupta • Abhishek Hawal • Kritesh Jangid 2
- 3. What is Cross Promotion…? Two Or More Groups (Businesses) Act Hand-in-hand To Reach A Common Goal. 3 The Busiest Entrepreneur Can Attract More Customers With Less Effort Why? If You Plan On Doing Cross-promotion : Need Teaming-up With Other Credible Businesses. In Simple Words “ You Scratch My Back , I Will Scratch Yours” These Businesses Also Reach Out To Your Market, And With
- 4. What is Cross Promotion…? Huge marketing pay-off is highly possible in a cross-promotion strategy. Through cross-promotion, you as the partner have the ability to successfully expand using the other group’s customer base and vice-versa. 4 For example, a buyer purchasing a shirt may be shown a picture of a pair of pants that coordinate with the shirt, or a buyer of a computer program may receive an email offering a reduced price on a guide to using that program. Introduce their business the inexpensive way, and it is also more effective than with the traditional “solo” methods of networking, advertising, or public relations.
- 5. 5 Benefits of Cross Promotion… 1: It builds that your business’ credibility 2: This venture lets you save money 3: It lets you expand the current database 4: It lets you save time and save your resources
- 6. 6 Benefits of Cross Promotion… 5: Provides your business with better exposure 6: It builds trust 7: This type of strategy stands-out
- 7. 7 Cross promotion strategy Failure • It can be because of : Not setting the (right) expectations Focusing on tactics before developing strategies Not knowing the Target Audience properly
- 8. 8 Cross promotion strategy Failure
- 10. 70 years of innovation in paint Since its foundation in 1942, 10 1973 became public ltd co. 127.15 billion turnover Asian Paints has always been a leader in the paint industry, pushing new concepts in India like Colour Worlds, Home Solutions, Colour Next, and Kids’ World.
- 11. 1111 SEGMENTATION •DECORATIVE PAINTS •Interior Wall •Exterior wall •Enamel paints •Wood finishing •INDUSTRIAL PAINTS •Floor coating •Road making •Protection Coating
- 12. Sleek International has grown from being a wire basket manufacturer in 1993 to a complete kitchen solution provider today. Sleek’s core competency translates into increased customer satisfaction, through innovative and efficient design, world-class quality and excellent craftsmanship. The company has tied up with the world’s best to set the benchmark in the modular kitchen design industry 30,000 modular kitchens are installed annually, and over 10 lakh Indian homes. Sleek has truly become the most popular modular kitchen brand in India. Now aligned forces with Indian Paint Industry – Asian Paints. Sleek looks forward to growing systematically and dominating the 12 modular kitchen business in the country.
- 13. • Expansion of business • Growing industry in India • Opportunity of other products • Looking for complete home solution •Direct competition with other players like Godrej Interio, Haecker and Veneta Cucine 13 Win-Win Situation
- 14. 14 Recent • The stock had declined 1.9% • According to Abneesh Roy, analyst, Edelweiss Securities, every consumer who paints his house can be a potential buyer of modular kitchen as well • Manish Jain, analyst, Nomura Equity Research, remains 'Neutral' on the stock (Target price of Rs 4,105) as he seeks more cues from the company about long term strategic direction • According to analysts, Rs 2,000-3,000 crore organised modular kitchen market in India is
- 15. 15
Editor's Notes
- http://internethomebasedbusiness.startup-internetbusiness.com/cross-promotion/
- http://internethomebasedbusiness.startup-internetbusiness.com/cross-promotion/
- Angry Birds with Mount Faber Call of Duty with Pepsi Maxwell with M&M Kitkat With Android GOOGLE
- http://www.business-standard.com/article/companies/asian-paints-completes-sleek-group-acquisition-113080800727_1.html http://www.business-standard.com/article/markets/asian-paints-sleek-acquisition-not-a-game-changer-113032000365_1.html