2. Blockbuster & Coca-Cola
• Product (Launch):
- Launching the 20oz. plastic version of the iconic
Coca-Cola Contour Bottle will help to distinguish
today’s Coca-Cola from all other beverages, just
as the original glass Contour Bottle did in 1916.
3. Blockbuster & Coca-Cola
• Pricing (PTR):
- Effective July 1st, Florida Coca-Cola
Bottling Co. is launching the new 20oz.
Plastic Contour Bottle @ $15.00/case*.
> Coca-Cola Classic (UPC # 0 490440 3)
> Coca-Cola Zero (UPC # 0 49000 04086 9)
> Diet Coke portfolio (UPC # 0 490450 0)
* Note: Blockbuster can fully-utilize
Coca-Cola Cooperative Marketing
Agreement (CMA) funds via rebates.
4. Blockbuster & Coca-Cola
• Point of Sale (DSD):
- Florida Coca-Cola Bottling Co. is
very proud to be the 1st Bottler in
the USA to roll-out the new 20oz.
Plastic Contour Bottle.
- Blockbuster is Coca-Cola’s 1st
New Business Channel Partner to
be offered immediate delivery of
this exciting product & cold boxes.
- Blockbuster & Coca-Cola creates
America’s 1st Video “Snack Bar” &
drives impulse sales @ check-out.
5. Blockbuster & Coca-Cola
• Promotion (Consumer Sales):
- Co-Branding helps generate consumer awareness,
consideration & preference for Blockbuster & Coke
(ie. “Always Blockbuster… Always Coca-Cola”).
- Test Market “bundled” Consumer Sales Promotion
offer (Blockbuster Video + Cold Coke + Movie Time
Snacks = Great Deal) in 35 Tampa/St. Pete stores.
