Lexden is a leading independent Customer Strategy Consultancy. An overview of Lexden's Customer Strategy services

1. It’s the customer’s world,
we just live in it.
We help clients increase profit from customer experience.
We believe prioritising the customer in the business equation
drives the most sustainable profits.
We help clients put
customers at the
heart of the decision.
Sign up to our FREE CX newsletter at www.Lexdengroup.com
Lexden is a leading industry
specialists in Customer
Experience (CX). Our expertise is
in helping clients drive bottom
line profitability through positive
customer experiences.
Our specialist subject is
customers and we use customer
insights, behaviours and
expectations to create practical
strategies which clients can
activate to make this most
precious of all currencies work
for them.
We provide a tailored approach
to help our clients unlock
incremental profits by providing
compelling value propositions
and delivering enhanced
customer experience when it
matters.
Our clients include leading
brand names with whom we
work to attract and retain
profitable customers. We do this
by bringing a perpetual curiosity
to understand what makes their
customer tick and build
engaging CX strategies to
optimise their organisational
resources.
We bring a variety of real world
experiences diverse and varied,
having worked across several
sectors at all levels.
However, when it comes to
putting customers first to drive
greater profitability returns, we
are all united.

2. Helping clients profit from
customer experience
We create positive
connections between
our client’s brands,
their employees and
their customers.
Find out more at www.Lexdengroup.com or contact us on +44 (0) 1279 902205
Customer experience delivered
well; and the result is an
increased consideration and
favourability from contented
customers to commit a greater
share of their spend to the
company.
Surprisingly, only 3% of clients
prosper from CX investment
which is often because areas have
been overlooked or delivered
without full consideration of the
dependencies or wider impact on
the business, the brand and the
employees.
I had the pleasure of working with
Lexden to establish a new CX team.
They helped us examine the
choices we make for our customers
and reconsider our approach. I
can’t speak highly enough of
Lexden as a customer champion
and master of original thinking."
Celia Felgate, CX Manager, npower
Think customer,
be customer
Valued outside in
perspective
Commercially
attuned
Lexden offers an independent
perspective. We start with
identifying the ambition, the
real potential and the gap in
capability to deliver this. From
here we help clients understand
the right programme for their
requirements.
Our clients state our zest,
passion and unwavering
commitment to delivering
commercial advantageous
customer led solutions are what
make us different and relevant
to their business challenges.
To learn more about our
profitable CX case studies, get in
touch. We would love to hear
about your customers.