Hitting the Target With Social Media

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Presentation for Survive N' Thrive Single Mom's Conference 2013

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  • Glass of wine – don’t type anything!
  • Hitting the Target With Social Media

    1. 1. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29Hitting the Target WithSocial MediaOpportunities and Challenges
    2. 2. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29You Guys Are My Heroes! Here to help you think about some ideas around socialmedia You each have your own journey Many of you who usespecific Social Media tools willknow more than me 
    3. 3. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29Beth KahlichDigital Marketing Trainer and Consultant| Dallas, Texasbeth@seotrainingdallas.comfacebook.com/SEOTrainingDallas@BethKahlichhttp://www.linkedin.com/in/bethkahlichwww.SEOTrainingDallas.com
    4. 4. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29Audience Don’t use social media(and most likely have a reason why) Do use social media(and want to use it well and wisely) Know it would be “good” to be online for jobsearch/career – but don’t know how to get started Rocking social media
    5. 5. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29Don’t Use Social Media
    6. 6. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29The Opportunity Connecting with PEOPLE ConversationSharing –SupportEntertainment Find people with similar Interests and Passions Being a GOOD role model for your kids Being more aware of your kids use of Social Media
    7. 7. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29
    8. 8. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29The Opportunity Don’t have to be on all the time Don’t have to listen if you don’t want to Might MISS an opportunity! New Job Support Group Events http://www.gcflearnfree.org/socialmedia Social Media for Dummies book
    9. 9. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29Privacy Concerns https://www.facebook.com/help/privacy
    10. 10. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29Facebook Privacy
    11. 11. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29
    12. 12. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29The Big Five Facebook Twitterhttp://support.twitter.com/articles/14016-about-public-and-protected-tweets LinkedInhttps://www.linkedin.com/settings/ Instagramhttp://blog.instagram.com/post/30559214465/privacy-safety-on-instagram Pinterest YouTubehttp://support.google.com/youtube/bin/answer.py?hl=en&answer=157177
    13. 13. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29Remember Opportunity Support Inspiration Entertainment Connectedness Communication
    14. 14. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29Do Use Social Media
    15. 15. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29The Opportunity Learn to do it wisely Reflecting your spiritual journey Be a role model for others Keep it Positive!!
    16. 16. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29What Motivated You Positive Things It’s Done for Your Relationships Connecting with Old Friends Finding Support / Inspiration Be intentional about your use Avoid reactionary Think before you post
    17. 17. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29You Can Choose Not to Listen Politics TMI Negative Drama
    18. 18. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29How To Untag From Photos
    19. 19. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29
    20. 20. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29
    21. 21. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29
    22. 22. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29Kids Use of Social Media Be a Good Digital Role Model Spotlight Public vs. Private varies from one typeof social media to another THE INTERNET IS FOREVER Encourage Unplugged Time!http://www.crosswalk.com/family/parenting/teens/unfriended-parenting-kids-and-teens-in-a-social-media-world.html“Raising Digital Families for Dummies”
    23. 23. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:299 Things to Watch Out For Over-Sharing of any kind Being a Negative Nelly Approach Politics and Religion with Care (see over-sharing) Over-Suggesting Games or Apps Posting Sexist or Racist Updates Too Many Personal Photos (privacy concern) Using Foul Language Online Feuding Stalking (over-commenting)from this article - http://blog.laptopmag.com/top-10-unfriendable-mistakes
    24. 24. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29Top Tips! Social Media is NOT A DIARY Know the difference betweenprivate and public postsand communications The Internet is Forever If you have to think twice– don’t do it!
    25. 25. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29Leveraging Social Media forJob Search
    26. 26. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29The Opportunity If you are looking for a job – you MUST useLinkedIn People who are looking for employees use LinkedInbecause it is more efficient and less expensive Get a good headshot – professional! Not good to leave blank Ask for recommendations“Job Searching With Social Media for Dummies” by Joshua Waldman
    27. 27. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29Clean Up Social Media Profiles Tell a consistent message everywhere Remove the party pics Untag yourselffrom photos
    28. 28. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29Flip The Funneltraditional job searchsearchJOBinterviewsnew job searchExisting ContactsJOBinterviews
    29. 29. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29Leverage Your Strengths! Good at talking – make videos Good at photos – post them Good at writing – start a blog Be very specific – be uniqueKEEP IT POSITIVE
    30. 30. Let no corrupting talk come out of your mouths, but only such as is good for building up, asfits the occasion, that it may give grace to those who hear. – Ephesians 4:29Parting Comments Human Relationships – Social Media is just the latest way toconnect with people Everything is Extremely public Keep it positive Everything is so public Don’t share thingsthat are compromising Don’t be afraid to be out there just be smart Using Social Media IS Good Don’t be afraid to do it!

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