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200810 Communities&Conversations

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This is a 'vanilla' version of a presentation I gave at the UCB International ‘Online Media’ Forum in October 2008

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200810 Communities&Conversations

  1. 1. Digital Content, Communities & Conversations A forward looking view for engaging your communities October 2008
  2. 2. start setting the scene content communities conversations where to from here conclusion
  3. 3. who
  4. 4. Rob Inskeep
  5. 7. content
  6. 8. communities
  7. 9. conversations
  8. 10. content setting the scene content communities conversations where to from here conclusion
  9. 11. who creates it?
  10. 12. ...and how?
  11. 13. what is this content?
  12. 14. content creation
  13. 18. anyone can create
  14. 19. anyone can distribute
  15. 20. are you looking to control
  16. 21. or collaborate?
  17. 22. communities setting the scene content communities conversations where to from here conclusion
  18. 23. !
  19. 24. whose content do I want?
  20. 25. Image Credit: TheSkyewire.com
  21. 26. help me find it
  22. 27. help me receive it
  23. 28. help me rate it
  24. 29. help me spread it
  25. 30. success = understanding
  26. 31. who they are
  27. 32. what they want
  28. 33. where they want it
  29. 38. Photo Credit: jaymce
  30. 39. conversations setting the scene content communities conversations where to from here conclusion
  31. 40. what?
  32. 41. where?
  33. 42. who?
  34. 44. web 1.0
  35. 45. company  consumer shut up and LISTEN
  36. 46. web 1.0 – R.I.P.
  37. 47. web 2.0 ?
  38. 48. company  consumer is there anyone there?
  39. 49. markets are conversations
  40. 50. build trust
  41. 51. Source: Edleman Trust Barometer
  42. 52. build credibility
  43. 54. social media puts consumers in control of the conversation
  44. 55. conclusion setting the scene content communities conversations where to from here conclusion
  45. 56. digital media creation ↑
  46. 57. distribution ↑
  47. 58. digital rights & content protection ↓
  48. 59. ↔↕ regionalisation ↕↔
  49. 60. viewership
  50. 61. where to from here? setting the scene content communities conversations where to from here conclusion
  51. 62. digital devices will be connected
  52. 63. individuals have a voice
  53. 64. privacy will decline
  54. 65. information overload & pollution
  55. 66. virtual spaces, friendships
  56. 67. community nomadicity
  57. 68. web 3.0
  58. 69. e: rob@inskeep.net twitter: nz_rob w: http://rob-the.geek.nz
  59. 70. unicast
  60. 71. 10Mbps 10Mbps 20Mbps 10Mbps 30Mbps 10Mbps
  61. 72. multicast
  62. 73. 10Mbps 10Mbps 10Mbps 10Mbps 10Mbps
  63. 74. getting closer
  64. 75. peer to peer
  65. 76. 100101010 010010101 100101010 010010101 101001010 010011-010 001010010 000110011 100101010 010010101 101001010 010011-010 100101010 010010101 100101010 010010101

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