SlideShare a Scribd company logo
2
WHAT IS SOCIAL MEDIA
Social media refers to the means of interactions among people in
which they create, share, and/or exchange information and ideas in
virtual communities and networks.
4
WORLDWIDE INTERNET STATS
300 Mn700Mn1.35 Bn 284 Mn313 Mn
3.1 Bn
11 hrs on
Digital Media11.5%YOY 1.2 Bn Websites
22% on Social
5
INDIA STATS
300 Mn70Mn
112 Mn
287 Mn
8hrs on
Digital Media30%YOY
22%
Penetration
20% on Social
40 Mn
30 Mn
3Hrs / 77 times
6
SO WHY SOCIAL?
Reach Engagement
7
HOW DO WE LEVERAGE IT
1 KNOW YOUR TARGET AUDIENCE
2 PICK THE RIGHT PLATFORM
3
4 KNOW WHEN TO POST
5 LISTEN
CREATE APPEALING CONTENT
8
KNOW YOUR TARGET AUDIENCE
2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
Customer BrandRelevance
AGE
SEX
CULTURAL GROUP
LIFESTYLE
PASSION
MOTOROLLA
9
PICK THE RIGHT PLATFORM
WHERE DOES YOUR AUDIENCE RESIDE?
10
CREATE APPEALING CONTENT
 CONTENT TO FOCUS ON POINTS OF
RELEVANCE
 DIFFERENT CONTENT FORMATS
HAVE DIFFERENT RANKS
 ADWEEK
 EMARKETER
 OREO
11 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
OREO DAILY TWIST
12
 LIFE OF A POST IS HALF AN HOUR
 ENGAGEMENT GIVES LONGEVITY
 FACEBOOK PROVIDES ‘INSIGHTS’
 OTHER PLATFORMS WILL NEED
EXPERIMENTATION
 SHOPPING HABITS OF MOTHERS
KNOW WHEN TO POST
13
 SOCIAL MEDIA HAS PROVEN THE GREAT
EQUALISER
 BROADCAST MESSAGE IS DEAD
 PEOPLE WANT TO BE HEARD
 NEED TO LISTEN AND RESPOND SWIFTLY
 COFFEE SHOP
 VISHAL GONDAL
 XIAOMI
LISTEN
14
KFC INDIA
2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
Leveraging Social Media

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Leveraging Social Media

  • 1.
  • 2. 2 WHAT IS SOCIAL MEDIA Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.
  • 3.
  • 4. 4 WORLDWIDE INTERNET STATS 300 Mn700Mn1.35 Bn 284 Mn313 Mn 3.1 Bn 11 hrs on Digital Media11.5%YOY 1.2 Bn Websites 22% on Social
  • 5. 5 INDIA STATS 300 Mn70Mn 112 Mn 287 Mn 8hrs on Digital Media30%YOY 22% Penetration 20% on Social 40 Mn 30 Mn 3Hrs / 77 times
  • 7. 7 HOW DO WE LEVERAGE IT 1 KNOW YOUR TARGET AUDIENCE 2 PICK THE RIGHT PLATFORM 3 4 KNOW WHEN TO POST 5 LISTEN CREATE APPEALING CONTENT
  • 8. 8 KNOW YOUR TARGET AUDIENCE 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED. Customer BrandRelevance AGE SEX CULTURAL GROUP LIFESTYLE PASSION MOTOROLLA
  • 9. 9 PICK THE RIGHT PLATFORM WHERE DOES YOUR AUDIENCE RESIDE?
  • 10. 10 CREATE APPEALING CONTENT  CONTENT TO FOCUS ON POINTS OF RELEVANCE  DIFFERENT CONTENT FORMATS HAVE DIFFERENT RANKS  ADWEEK  EMARKETER  OREO
  • 11. 11 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED. OREO DAILY TWIST
  • 12. 12  LIFE OF A POST IS HALF AN HOUR  ENGAGEMENT GIVES LONGEVITY  FACEBOOK PROVIDES ‘INSIGHTS’  OTHER PLATFORMS WILL NEED EXPERIMENTATION  SHOPPING HABITS OF MOTHERS KNOW WHEN TO POST
  • 13. 13  SOCIAL MEDIA HAS PROVEN THE GREAT EQUALISER  BROADCAST MESSAGE IS DEAD  PEOPLE WANT TO BE HEARD  NEED TO LISTEN AND RESPOND SWIFTLY  COFFEE SHOP  VISHAL GONDAL  XIAOMI LISTEN
  • 14. 14 KFC INDIA 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.

Editor's Notes

  1. 3.1 Bn Internet Users Worldwide, 11.48% increase YOY 1.2Bn Websites 11hrs spent consuming digital media. 22% of that time spent on Social media 313Mn Instagram 300Mn WhatsApp 700Mn
  2. 3.1 Bn Internet Users Worldwide, 11.48% increase YOY 1.2Bn Websites 11hrs spent consuming digital media. 22% of that time spent on Social media 313Mn Instagram 300Mn WhatsApp 700Mn