Talk delivered at the July 9 "Food Tech Australia" meetup in Sydney.

1. Leveraging Content & Design
TO GROW YOUR FOOD STARTUP

2. PRESENTER
ALL ROUNDER, CANVA
KRIS HOWARD

3. @web_goddess
web-goddess.org

4. Today's Agenda
About Canva Blog Growth
Strategy
The Importance
of Images
Content
Marketing 101
Recommended
Tools
1 2 33
54

5. Canva makes graphic design simple for everyone.
You can use it to create beautiful and on-brand marketing
materials, social media graphics and documents.
What is Canva?
1

6. 1

7. Content Marketing 101
2

8. Content Marketing Benefits
2
Advertising

9. Content Marketing Benefits
2
Advertising
Reputation

10. Content Marketing Benefits
2
Advertising
Reputation
SEO

11. Content Marketing Benefits
2
Advertising
Reputation
SEO
Conversion

12. Content Marketing Benefits
2
Advertising
Reputation
SEO
Conversion
Education

13. Blog Growth Strategy
3

14. Blog Growth Strategy
3
"The Power
of Research:
How We Grew
the Canva Blog's
Traffic by 226.47%"
https://blog.bufferapp.com/blog-growth-tactics

15. Blog Growth Strategy
3
1. Research the industry landscape.

16. Blog Growth Strategy
3
1. Research the industry landscape.
2. Study your audience.

17. Blog Growth Strategy
3
1. Research the industry landscape.
2. Study your audience.
3. Determine your U.S.P.

18. Blog Growth Strategy
3
1. Research the industry landscape.
2. Study your audience.
3. Determine your U.S.P.
4. Put it all together.

19. Blog Growth Strategy
3

20. The Importance of Imagery
4

21. The Importance of Imagery
4

22. The Importance of Imagery
4
"The Power of
Images: What We
Learned by Analysing
100 Million Posts"
http://buzzsumo.com/blog/the-power-of-
images-canva-buzzsumo-webinar/

23. With image
No image
0 100 200 400
Interactions (shares/likes/comments)
100 Million Posts
On Facebook
372
164
300

24. OG:images
197 shares
with image
61 shares
no image
On Facebook

25. OG:images
Example on Facebook

26. Average shares
Product
Gallery
Photo
Summary
Summary
large image
0.68
1.6
3.5
3.7
16.2
Social Media Traffic
On Twitter

27. Social Media Traffic
On Twitter

28. WORDS TO IMAGES
0
40
80
120
160
0-25 25-50 50-75 75-100 100-125 125-150 150-175
The Golden Ratio
Of words to images
SHARES

29. Story

30. Process

31. Comparison

32. Curated List

33. Recommended Tools
5

34. 5

35. 5

36. 5

37. 5

38. Recommended Tools
5
Canva
Buffer

39. 5

40. Recommended Tools
5
Canva
Buffer
If This Then That (IFTTT)

41. 5

42. 5

43. Recommended Tools
5
Canva
Buffer
If This Then That (IFTTT)
Roll Your Own

44. 5

45. 5
FAIL

46. 5

47. M A D E I N C A N V A