The document discusses content marketing trends that will evolve in 2014. It suggests that thought leadership, opinions, attribution, curation, response teams, mobile and video content, and context marketing will become more important. The document also emphasizes that content marketing is one of the most important digital marketing skills for 2014.

1. Content
Configuration &
Marketing
Trends
@nischalgni
At Digital
Marketing
Summit,
Hyderabad
15/02/14
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2. What is Content Marketing?
Content
INFLUENCE
Sale/
Marketing
Objective
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3. What is your content flow?
Production
Marketing
Measuring & Feedback
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4. Content Configuration
Visible Content
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5. Visible Content
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6. Invisible Content
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7. Content Configuration
Based on what
works best for
your brand
Configure your content
and
support with A/B testing
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8. How to
configure my
Content?
@nischalgni
With many
content types,
what works
best for me?
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9. Media & Content
•
•
•
•
Social media
Niche media
Affiliate media
Offline media
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10. Business Model & Content
•
•
•
•
B2B
B2C
Life cycle of your organization
Startups vs SMEs vs Sharks
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11. Objective & Content
What is your marketing
objective?
Lead gen vs branding vs PR vs
Customer support
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12. Content Configuration by Content
Map
Recruitment
Executives
Transiting
into India
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Looking for
a next level
Recruiters
HR
Consultants
HR
Managers
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13. Content Configuration by Content
Map
Transition into India
Markets
Stabilized
Markets
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Market
Bubbles
Growth
Top
Recruite
rs
Work
Culture
Economy
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14. For example, if Marico wants to promote
healthy living they can create weekly
webisodes on cooking, health & fitness,
etc using their products and/or integrate
their brands message within the content
and distribute it across owned, earned
and paid media. This sustained weekly
engagement via content would help its
target audience associate Marico with
healthy living.
- Nexbigwhat
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15. @nischalgni
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16. Which of the
content trends
will evolve in
2014?
1. Thought
Leadership
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17. Which of the
content trends
will evolve in
2014?
2. Opinions
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18. Which of the
content trends
will evolve in
2014?
3.
Attribution
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19. Which of the
content trends
will evolve in
2014?
4. Curation
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20. Which of the
content trends
will evolve in
2014?
5.
Response
Team
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21. Which of the
content trends
will evolve in
2014?
6. Mobile &
Video
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22. After Analytics, Email Marketing,
the most coveted Digital
Marketing skill in 2014 is
Content Marketing.
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23. Which of the
content trends
will evolve in
2014?
What’s
Next?
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24. Which of the
content trends
will evolve in
2014?
Context
Marketing
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25. nischalagnihotri@gmail.com
@nischalgni
Thank
You
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