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Cutting-Edge Link Building in
  Post-Penguin SEO World

Bernard May
President




Adam de Jong
Marketing Manager
The Link Building Story
    Looking Natural


 Before Penguin   The Impact


  Our Response    The Future


            Q&A
History of
 Penguin
The Days Before Penguin
Penguin Algorithm Change
April 24 2012: Penguin Strikes
Agenda
Penguin’s
 Impact
Looking Natural
Pre and Post Panda
Penguin Natural
Looking Winners
Looking Natural
What is an Anchor Text?
Anchor Texts
Types of Links
Deep Linking
Link Source
Trust and Link Juice
Creating an Online Footprint
Response
to Penguin
Link Generation Menu
Link Generation Menu
                             Classified Ad Distribution
Outreach Link Building
                             Coupon Distribution
Guest Blogging
                             Event Distribution
Infographic Marketing
                             Local Citations
Content Link Building        Ecommerce Distribution
Press Release
                             Directory Link Building
Squidoo
                             Industry Relevant Directories
InfoBarrel
                             Social Media Bookmarking
Pitch Engine
                             Blog Directory Submissions
ApSense
                             RSS Feed Submissions
Multimedia Link Building
Video Distribution
Presentation Distribution
Document Distribution
Audio Distribution
Image Distribution

Promotional Link Building
Outreach Link Building
Guest Blogging
Infographics
Infographic Marketing
Content Link Building
User Generated Content Sites
Multimedia Link Building
Videos
Presentations
Documents
Audio Files
Images
Promotional Link Building
Classifieds Ads
Coupons
Events
Local Citations
Ecommerce Stores
Directory Link Building
Industry Directories
Social Media Profiles & Bookmarks
Blog Directories
RSS Feeds
Future Of
 Linking
Complex Linking Will Be Costly
Content Exchange
Obvious Linking Will Be Penalized
Cutting-Edge Link Building Strategies in a Post-Penguin SEO World

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Cutting-Edge Link Building Strategies in a Post-Penguin SEO World

Editor's Notes

  1. WelcomeExcited to have you attendLinking is still the most important aspect of rank generation
  2. Today we are going to be walking through the link building story the happy, go lucky era before Penguin where manipulating the search engines with links was really easy.To Penguin hitting the web and changing the scene for everTo us responding to Penguin with an effective new strategy which is better and in more sustainable. We’ll look in detail at our new linking strategies.We then move on to look at the future And finally end with Q&A
  3. Easy to build linksGoogle results were highly manipulatedLow quality anchor texted links generated resultsLinks alone could rank a siteIt didn’t matter too much where the links to your site were coming from
  4. Background on Penguin
  5. Penguin hitsThousands of sites get link warnings and penalizationsGoogle penalizes bought linksLink schemesBlog networkssitewide linksbad neighborhoodsover done anchor text
  6. What was affected
  7. So how has the landscape changedAnchor Text Diversification – 65%RelevancyTrustPowerVaried FootprintCost
  8. Model winnersWhen there is a shakeup there are always winners and losers.So the question is what were the winners doing
  9. Does Susan need to sell her sole to the Devil to get links
  10. Anchor Text is the visible, clickable text in a hyperlink. In modern browsers, it is often blue and underlined.Search engines use this text to help determine the subject matter of the linked-to document.If your keywords are in the anchor texts of links pointing back to your site, Google crawlers see you as being incredibly relevant for those search terms.
  11. Link Research ToolGet some examples of Toxic and Suspicious links
  12. Diverse linking created an expansive online footprint. This is what gives your site a great liking profile that keeps it looking natural and authoritative. And this is what helps drive rankings on Google.To create an online footprint, you need backlinks with:RelevancyTrustPowerAnchor text diversification
  13. Link Superhero
  14. Most comprehensive link menu You want to look natural and at the same time have a huge Internet presenceLink sources from across the Internet
  15. Article written and published on relevant blogOnline PR with powerful backlinks500 words and 3 backlinks per monthBlog outreach to hundreds of websitesSocial media promotion of each new blog post
  16. Custom design and creationImplement on your websiteSEO optimized landing page PR outreach to top sites and bloggers20-40 quality backlinks Syndicate the infographic to top industry sites, blogs, social networks and infographic directories
  17. Video creation if needed (additional cost)Profile creation and optimization onpopular video sitesDistribute video topopular video sites and video bookmarking sites50 backlinks per month
  18. Create monthly presentations based on industry and company newsMarketing presentation will be well-researched, styled, and include several graphicsDistribute to popular document sharing sites20 backlinks per month
  19. PowerPointsHowTo’s
  20. Generate monthly audio files promoting your business Create profiles on many popular audio sharing websitesDistribute the audio clip to popular audio sites each month25 backlinks per month
  21. Create 1 classified ad per monthPromote your top products and servicesDistribute the ad to the top free classified ad sitesEach classified ad distribution will promote unique content and quality backlinks ads75 links per month
  22. Create 1 coupon per monthPromote your top products and servicesDistribute to the top free coupon sitesEach classified ad distribution will promote unique content and quality backlinks 25 links per month
  23. Create 1 event listings per monthPromote your corporate newsCreate company profiles and distribute the events to popular websites such as Eventbrite25 links per month
  24. Setup a storeon a virtual shopping mallCreate profilesGet 25 new backlines
  25. Submit your company and product listings to industry relevant directoriesProfiles and content will include keywords and backlinksOptimized anchor texts and follow links Incredibly powerful and drive immediate rankings & SE traffic
  26. Submit your company and product listings to relevant social media bookmarking sitesOptimized anchor texts and follow links Incredibly powerful and drive immediate rankings & SE traffic
  27. We will submit your blog to the most popular blog directories Create profiles on blog directory submissions Profiles and content will include keywords and backlinks Promote your blog content to new audiences
  28. Create RSS feed for your company blogWe will distribute your blog feed to 75 popular handpicked RSS feed directoriesDetailed reports including the list of RSS feed directories used along with the screenshots of each submission available Promote your blog content to new audiences