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1. Implementing
Digital Asset
Management
Your C ompany N ame

2. CONTENT
2
Introduction
Reasons for Digital Asset Management (DAM)
Digital Files consideration for Asset Repository
DAM Repository
DAM Team Line Up
Use existing data & content
Types of DAM Solutions
Implementing the Solutions
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3. INTRODUCTION
3
Digital Asset Management is a way of keeping an overview of your digital files and making sure they don’t get lost or
altered unintentionally
Digital asset management (DAM) is a business process for
organizing, storing and retrieving rich media and managing
digital rights and permissions
Digital Media
Assets
Digital
Assets
Potential
Digital
Assets
Intangibles
Assets
Internet, LAN
Extranet,
VPN
Internet
Asset Repository
Types of DAM
Web Content
Management, Digital
Rights Management
Brand
Asset
Management
Document Management,
Enterprise Connect,
Management
Production
Asset
Management
Library Systems,
Media Asset
Management
Tasks
Search,
Retrieve, Buy
Search,
Retrieve
Search,
Retrieve
Ingest,
Index
Search,
Retrieves
Produce,
Approve
Clients
Customers
Sales Representatives,
Freelancers, Contractors
Employees From
All Department
Department
Employees
Server
Firewall
Audio, Video
Files
Jpegs, Gifs,
Tiffs
Flash, Fla &
.swf Files
HTML Pages
.css Style
Sheets
Programm Code,
Scripts
Photoshop
Files
3D Program
Files
Power Point
Presentations
E-Mails
Diagrams,
Flowcharts
Printed Letters,
Faxes
Analog Film,
Tapes
Telephone
Calls
Conferences,
Workshops
Database
Entries
Meeting
Minutes
Sketches on
Paper
Sitemaps
Text/ Image
Documents
Plan Texts
Documents
Some common types of digital asset filesSome different types of Digital Asset Management systems & their specialties
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4. REASONS FOR DIGITAL ASSET MANAGEMENT (DAM)
4
Too much time is
spent searching
for images
Images without
rights are
used, which
bring up costs
The entire production is
unnecessarily recreated
because you didn’t know it
already existed
You would want to be able
to give partners an
overview and access to
existing digital material
Images must be
recreated
because they
can’t be found
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5. DIGITAL FILES CONSIDERATION FOR ASSET REPOSITORY
5
Brand Images
o Logos &
Wordmarks
o Product Photos
o Illustrations
Collateral
o Brochures
o Data Sheets
o Direct Mailers
o Newsletters
Packaging
o CAD Drawings
o Instructions
o Labels
o Regulated Copy
Multimedia
o Animations
o Audio MP3
o Presentations
o Video Clips
o Webinars
Digital Asset Repository
Brand Images
Brand images consist of the most visible &,
therefore, the most important type of brand
resources to manage. These images may
include logos and wordmarks, trademarks,
product photos, & illustrations
Collateral
Collateral consists of ready-to-print
brochures, datasheets, direct
mailers, and newsletters
Packaging
Packaging includes artwork for a box or
carton as well as ready-to-print use
instructions, labels, and
shipping containers
Multimedia
Multimedia consists of PowerPoint
presentations, animations, video clips,
audio MP3s or podcasts,
and ready-to-use HTML/XML pages and
support graphics
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6. DIGITAL ASSET MANAGEMENT REPOSITORY
6
User of Digital Assets & Final –
Form Content
o Agencies
o Graphic Designers
o Photographers
o Publishing Group
o Video Producers
Content Creators
o Marketing Sales
o Training
o Trade Partners
o Web Specialist
Content Users
o Distribution
o Press & Analysts
o Public
Content Consumers
Digital Asset
Repository
Basic
Repository Functions
o Check out
o Open Across Network
o Place
o FPO
o Translate Format
o Decom-press
Download
o Bulk Catalog
o Indexing Workbench
o Pick’n’ pack fulfillment for CD-ROMs, cassettes,film
Administer
o Store & restore near-line & offline volumes
Archive
o “Sticky Notes”
o Email
o File header data
Annotate
o Zoom o Crop/ Frame
Inspect
o Attribute
o Keyword
o Business Relation
o Project or Trasaction
Data
Find
o Collections
o Albums
o Online/ Offline
View
o Actions Requested o Signoffs
Route
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7. DAM TEAM LINE UP
7
DAM Initiative Leader
o Digital Asset Management is an initiative. To avoid that the initiative doesn’t waste away
after the project is concluded, there must be somebody who takes ownership of this.
Imagine someone who, one and the same, works as CEO, CFO and Marketing Director
for the DAM initiative.
Appoint DAM Librarians
o A librarian is someone with vast knowledge of everything a library contains, how it’s
organized and not least someone you can ask for advice. You need a similar role with
your DAM initiative
o If your DAM owner is the one who makes sure that you do the right things, the librarian
is the one who makes sure you do them right.
Responsible for the
DAM Infrastructure
To avoid misunderstandings and a potential bottleneck, IT should be included in the project
from the beginning. IT has two responsibilities when DAM is implemented:
o Secure delivery of the IT service, i.e. make sure that servers, software, backup and
support to users work.
o Contribute to the design of the solution, i.e. make sure that the solution has appropriate
capacity, performance and availability.
Project Manager
o Assign a project manager that leads the entire project, including both the project
organization of the consultant and your own resources
Project Steering Group
o The project manager also needs someone to turn to when problems occur, such as
additional costs or problems freeing up resources
o Appoint a steering group and make certain that they’re authorized to make decisions
regarding the finances and access to resources for the project
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8. USE EXISTING DATA & CONTENT
8
Make sure that your own digital files are used already in the very first demonstration you get of the system
Eliminate Assumptions
If you don’t see your own data in the demonstration, workshops or training, there’s a big risk that you start
thinking and make assumptions
Such assumptions are dangerous, quite simply because they’re assumptions
Early Problem Detection
One of your file formats doesn’t
work in the system
If your own data are used in
demonstrations, workshops
and training, it’s more likely
that you’ll discover problems,
such as:
Your large image files makes the
system perform poorly
It turns out that it’s unusually
difficult to transfer data from your
current system
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9. TYPES OF DAM SOLUTIONS
9
o Single-user solutions are the operating system’s file systems and basic programs like iPhoto, iView
Media Pro, or ThumbsPlus for image files.
o They can be implemented even for larger companies if there is only one person managing the assets.
They don’t provide teamwork features and are subject to manipulation and data loss due to mistakes in
operation.
o Workgroup solutions store all assets on a central server. This makes access control, centralized
backup, and sharing possible and easy.
o Most solutions in this category are media libraries like Portfolio Server and Cumulus. They store media
assets, enable simple ingestion into the system, provide powerful search functions, metadata entry,
and export of custom catalogs.
o Enterprise solutions are systems that manage all kinds of assets in a whole enterprise, often with
offices scattered around the world.
o torneys review agreements, accountants work on spreadsheets, managers edit reports, quality
assurance staff write checklists, human resources managers provide promotion guidelines, designers
create brochures, and so on—virtually all assets can be managed by such systems.
o E-commerce solutions comprise a special subcategory. They have to serve thousands of users at the
same time, provide the customers the information they want, and process their orders.
o If the assets themselves are sold to the users—for example, images, music, videos, or software—the
system has also to provide the possibility for the customer to receive the assets bought.
Single-user
Solutions
Workgroup
Solutions
Enterprise
Solutions
E-commerce
Solutions

10. IMPLEMENTING
THE SOLUTIONS
Planning
Testing
Team Preparation
Workflow Integration
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11. PLANNING
11
Before investing time in the implementation or testing of the DAM system, make sure that you know what you
actually need
Look at your requirements and the specifics of the system that you want to use. Here are some important questions to
consider beforehand:
Most importantly, make sure that the ownership of maintaining the system is clearly defined. If there is a problem with
the system, everyone should know who to contact so there is minimal work time wasted.
What kind of system do you want to use?
Who is going to use it?
How is it going to be used?
What do you need to run the system you want to use?
Who is responsible for maintaining the system?
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12. TESTING
12
Executing the Test
While the test is running, frequently synchronize everyone on
the testing team and ask how it’s going—is anything going
wrong, or are any expected features missing?
Some users tend to hold back comments until specifically asked for
information
To help the users in evaluating the system, conduct short meetings
to discuss these kinds of issues
Different perspectives help clear up confusing areas and can be
considered when drawing conclusions
There are two approaches to getting good feedback: you can either
talk to each user directly or have small meetings with all users
It contains the following steps:
Before you start installing and running a test system, think through and map
out all aspects of the test:
Who should participate?
How long should the test run?
Which features have to be tested specifically or intensely?
What environment is to be simulated?
Preparing for a Test
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13. TEAM PREPARATION
13
To prepare the team,
there are several things
that can be done:
Educate the Administrators
System administrators are extremely important to any DAM system. Since the aim of a DAM system should always be to
centralize the data, it is crucial that the data is secure and always available. The easiest way to start getting real-world
information to your administrator is to obtain an extensive training package from the software vendor or from resellers of the
software. In these training packages, administrators should receive information on what kind of problems can occur and how to
resolve them
Introduce the System to the Team
When introducing a new system, all users need to learn enough about the system to at least get started using it. No user will
pick up a handbook and start reading unless they are extremely motivated or bored, so make sure to provide the basics and
also pointers to further information they may find more interesting (or need desperately) later
Provide Guidelines for System Usage
In the introductory session, you should provide an idea how the system is to be used. This can include anything such as
outlining simple naming conventions for the files or giving a detailed directory structure that should be used
Train “super-users” for each Team
A very good way to support all your teams is to make sure that there is at least one person in each team who really knows the
product. This is usually much more efficient than giving everyone extensive training. Each type of user has very different
requirements and different workflows
Conduct User Meetings
During the introduction phase of the DAM system, getting the user’s feedback is important. This gives everyone a chance to
talk about what they think is going wrong or what needs improvement. Don’t make these meetings too long—if users want to
discuss specific aspects of the software that don’t affect everyone else, have one-on-one meetings with them
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14. WORKFLOW INTEGRATION
14
Depending on the type of project you are working on, there may be a high potential for
process automation and optimization
While this is not necessarily something to worry about from the start, it is one of the ideal ways to profit from a
DAM system
Use Metadata
Many DAM systems offer
metadata storage. Metadata can
be used to provide the users and
the system with information about
the assets stored in the database.
The most common example is
EXIF information stored in images
made by digital cameras.
Automate Repetitive Tasks
Repetitive tasks are the first thing that can be automated once you have a well-defined data structure.
Imagine that you are creating textures for 3D visualization. This is typically done in a 2D application such as
Photoshop and the result is then exported to the format of the 3D engine being used.
Artist Creates
Asset & Imports to
DAM System
Retrieve Data from
DAM System
Convert
Data
Run Automated
Test
Copy to Test
System
Testing
Department Runs
Test on Finished
DataAn automated conversion or compilation pipeline can automate data exchange between departments
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15. IMPLEMENTING DIGITAL ASSET MANAGEMENT ICONS SLIDE
15

16. 16
ADDITIONAL SLIDES

17. OUR
MISSION
17
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Vision
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Mission
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audience's attention.
Goal

18. OUR AWESOME TEAM
18
Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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19. ABOUT US
19
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audience's attention.
Preferred by Many
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audience's attention.
Target Audience
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audience's attention.
Value Clients

20. “Technology should not
aim to replace humans,
rather amplify
human capabilities.
Doug Engelhard
QUOTES
20

21. COLUMN CHART
21
0%
10%
20%
30%
40%
50%
60%
Jan Feb Mar Apr
0%
10%
20%
30%
40%
50%
60%
Jan Feb Mar Apr
Product 01
This graph/chart is linked to excel, and
changes automatically based on data. Just left
click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data. Just left
click on it and select “Edit Data”.

22. 60% 40%
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Mobile Users
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Desktop Users
COMPARISON
22

23. OUR FINANCIAL
23
Minimum
$ 10%
Text Here
Text Here
Text Here
Medium
$ 40%
Text Here
Text Here
Text Here
Maximum
$ 50%
Text Here
Text Here
Text Here
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24. OUR MAIN GOAL
24
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Goal 01
Goal 02
Goal 03
Goal 04

25. 25
THANK YOU
Email Address
emailaddress123@gmail.com
Contact Number
0123456789
Address
# street number, city, state