"Let the Audience Direct" was a talk delivered in Lisbon, Portugal at EuroITV 2011. It was based on the experiences of a live Carte Blanche broadcast that used Facebook and Twitter to allow viewers to choose the stories that went out, the order, and to write the studio links for the selected stories.
We live in times where people are bombarded with information. In our everyday life, there are ads, product placement…etc. In business, there are cold calls, voicemails, emails, advertisements, retargeting…etc. and even our social channels are becoming monetized and commoditized. People are hungry for more human and personal connections, and marketers who pay attention to that have a lot to gain.
So let’s talk video. Video is the best way to make that human to human, social connection.
Why is that? The medium itself is the most engaging type that exists. Visual, audio, motion…personality.
Great video strategies engage socially with the audience by extending the brand in a human way.
What that means is providing meaningful, valuable interaction, not just product pitches.
We live in times where people are bombarded with information. In our everyday life, there are ads, product placement…etc. In business, there are cold calls, voicemails, emails, advertisements, retargeting…etc. and even our social channels are becoming monetized and commoditized. People are hungry for more human and personal connections, and marketers who pay attention to that have a lot to gain.
So let’s talk video. Video is the best way to make that human to human, social connection.
Why is that? The medium itself is the most engaging type that exists. Visual, audio, motion…personality.
Great video strategies engage socially with the audience by extending the brand in a human way.
What that means is providing meaningful, valuable interaction, not just product pitches.
¡Bienvenidos Rebeldes!
¿Te interesa conciliar en tu empresa?… entonces únete a nuestros ciclo de MeetUps #RebeldesTIC
Este ciclo de MeetUps constan de dos partes, por una parte la comunidad YoSoyTuMadre hablará de conciliación en el Sector y por otra la Empresa Rebelde invitada, explicará cómo concilian en su día a día.
En este MeetUp:
Prepárate a conocer de la mano de Sergio Cancelo cómo trabajan en HappyForce cuyo modelo te sorprenderá gratamente y hará pensar “esto tengo que proponerlo en mi trabajo”.
Y de la mano de nuestra Generala Rebelde Susana Morcuende en YoSoyTuMadre los items que tenemos pendientes en cuanto a Conciliación TIC, siempre desde el positivismo.
Prepárate a desenvainar tu espada láser!
Conferencia en Codemotion 2016 sobre los valores de empresa y la importancia de visibilizar a aquellos que los propician para enseñar con el ejemplo. Cambio social dentro de las empresas TIC
Social TV has transformed TV from a one-way communication system to an interactive dialogue where TV watchers play an important role in co-creating the viewership experience.
How episodic content can take engagement to the next level | Video for charit...CharityComms
Dan Linstead, editorial director, branded content and Hannah Brinkman, head of video, Immediate Media
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Building Event Engagement Through Live StreamingHubb
Watch the video here: https://blog.hubb.me/building-event-engagement-through-live-streaming-slides-and-recording-slides-and-recording
In Hubb's April 2018 webinar, we talked with Linda Adams, Marketing and Sales Director for Evia events, who shared tips for maximizing ROI on your live stream strategy.
Why You Should Be Using Podcasts for Your BrandPodcast.co
Podcasts are the best marketing tool to build better relationships with your customers. Share engaging stories, build trust, and give your business a voice with podcasts. Talk to us at hello@podcast.co.
Grow your agency by providing a complete podcasting package to your clients. Offer exclusive audio experiences and increase your bottom line with an easy-to-use friendly platform - podcast.co/services/agencies
¡Bienvenidos Rebeldes!
¿Te interesa conciliar en tu empresa?… entonces únete a nuestros ciclo de MeetUps #RebeldesTIC
Este ciclo de MeetUps constan de dos partes, por una parte la comunidad YoSoyTuMadre hablará de conciliación en el Sector y por otra la Empresa Rebelde invitada, explicará cómo concilian en su día a día.
En este MeetUp:
Prepárate a conocer de la mano de Sergio Cancelo cómo trabajan en HappyForce cuyo modelo te sorprenderá gratamente y hará pensar “esto tengo que proponerlo en mi trabajo”.
Y de la mano de nuestra Generala Rebelde Susana Morcuende en YoSoyTuMadre los items que tenemos pendientes en cuanto a Conciliación TIC, siempre desde el positivismo.
Prepárate a desenvainar tu espada láser!
Conferencia en Codemotion 2016 sobre los valores de empresa y la importancia de visibilizar a aquellos que los propician para enseñar con el ejemplo. Cambio social dentro de las empresas TIC
Social TV has transformed TV from a one-way communication system to an interactive dialogue where TV watchers play an important role in co-creating the viewership experience.
How episodic content can take engagement to the next level | Video for charit...CharityComms
Dan Linstead, editorial director, branded content and Hannah Brinkman, head of video, Immediate Media
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Building Event Engagement Through Live StreamingHubb
Watch the video here: https://blog.hubb.me/building-event-engagement-through-live-streaming-slides-and-recording-slides-and-recording
In Hubb's April 2018 webinar, we talked with Linda Adams, Marketing and Sales Director for Evia events, who shared tips for maximizing ROI on your live stream strategy.
Why You Should Be Using Podcasts for Your BrandPodcast.co
Podcasts are the best marketing tool to build better relationships with your customers. Share engaging stories, build trust, and give your business a voice with podcasts. Talk to us at hello@podcast.co.
Grow your agency by providing a complete podcasting package to your clients. Offer exclusive audio experiences and increase your bottom line with an easy-to-use friendly platform - podcast.co/services/agencies
A look at what small television station are and must do to be part of the social TV revolution from my experience and perspective at channel 10 Mydetroitcable
Virtual Fundraising: Building Your Online CommunityBloomerang
https://bloomerang.co/resources/webinars/
Kristal M. Johnson will show you how to identify and understand your online audience and why now is the perfect time to reach out to prospective donors.
Remote Participation: A Practical Guide To Live StreamingInner Ear
For many cultural projects, its greatest asset presents its greatest challenge: the location. With reference to inspiring examples from Scotland and around the world, the Inner Ear team will present a seminar on what’s possible, what to think about, how to approach a live stream, what the audience get out of it and how to ensure return on investment. Case studies will include Cowal Highland Gathering (Dunoon), Granite Noir (Aberdeen) and Glenfiddich Piping Championship (Blair Atholl).
First delivered at XpoNorth 2019 in Inverness by Dougal Perman and Katie McGeary from Inner Ear.
Get in touch with Inner Ear to find out more about how remote participation, especially live streaming, can benefit your cultural and creative projects: www.innerear.co.uk/contact.
Ross Faulkner – Creative Solutions Controller, ITV
Ross joined ITV in 2008 as a Creative Solutions Controller. Prior to this Ross has had roles as a Senior Strategists at Naked Communications, an Insight Manager at Coca Cola Enterprises & a Media Manager at OMD UK. Ross works with media, communications & creative agencies to develop & implement broader creative and multi-platform solutions. Ross will give us an insight into how ITV are bringing big live-viewing events to life on multiple platforms beyond the broadcast.
Live videos have been on the rise in the past few years. As property marketers, you must know how they can greatly impact your marketing strategy. Learn the ins and outs of live videos to get their full advantage.
1. Let the audience direct
plug
I work for Combined Artists
We’re a South African production company
We produced the 2010 FIFA WC draws
We like live TV formats
2. Let the audience direct
me
Peter Griffiths: peter@combinedartists.co.za
Interactive Editor for Carte Blanche
Jumped from print (mags & newspapers) to
new media and then TV
3. Let the audience direct
carte blanche
Investigative current affairs magazine show
Won over 130 local & international awards
Broadcasts weekly during primetime
Highest TV advertising rate card in SA
One of SA’s most recognised brands
4. Let the audience direct
why do it?
Bring audience closer to programming
Link social media to live TV
Encourage FB & Twitter interaction
No dev time – uses what’s available
Fun... allows room to experiment
6. Let the audience direct
voting
Manipulate ratio of likes to posted content
8 story promos put on Facebook
[LIKE TO SEE THIS]
4 with most likes went out
4 with least didn’t go out
Live vote tally – 1 with most votes next up
12. Let the audience direct
scripting
Encourage “talking” around experiment
Write links by commenting & tweeting
Viewers given sample INTRO & OUTRO links
Suggestions monitored in real-time
Prizes to encourage involvement
No straps – viewer input primary
18. Let the audience direct
Feedback
Sunday, September 12, 2010
REVIEW. Carte Blanche's 22nd birthday broadcast a brilliant hour of
television, creating pitch perfect interaction with viewers.
Critic: If the unofficial slogan for Carte Blanche since its inception
has been “The right to see it all,” it's now added a new one:
“The right to be involved in it all.”
21. Let the audience direct
benefits
Access audience via channels other than TV
Closer to audience – sense of immediacy
Social media now part of programming
Live TV has competitive place in schedule
Viewers can be trusted with editorial
Viewers expect to be part of process (feedback)
23. Let the audience direct
lessons learnt
What we learnt in The Garden
Viewers need guidelines
Interaction may mean dramatic change
What we learnt from Lego
Pieces can make many different things
Pieces may not be used
In short: we gave viewers some of the control
and some of the building blocks to see what
they’d come up with. Next time we’ll let them
bring the blocks too.
24. Let the audience direct
Q&A
old school @: peter@combinedartists.co.za
twitter: @carteblanchetv