Context, hypertext, and intertextuality are important concepts in understanding how texts create meaning. Context refers to the background information—such as culture, history, situation, and audience—that helps readers interpret a text accurately. Hypertext involves non-linear texts, usually in digital form, that use links to connect one text to another, allowing readers to navigate information interactively. Intertextuality describes the relationship between texts, where one text references, echoes, or is influenced by another, helping readers see deeper meanings through connections across different works.

1. The Context of Text
Development
Hypertext &
Intertext
RW 3rd QUARTER
Lesson 5

2. Table of contents
01 Context
02 Hypertext
03 Intertext

3. The Context of
Text Development
01

4. Mercury is the closest planet to the
Sun and the smallest one in the entire
Solar System. This planet's name has
nothing to do with the liquid metal,
since Mercury was named after the
Roman messenger god. Despite being
closer to the Sun than Venus, its
temperatures aren't as terribly hot as
that planet's. Its surface is quite
similar to that of Earth's Moon, which
means there are a lot of craters and
plains
Context refers to the situation,
background, or circumstances
that surround a text.
It includes everything that helps
us understand why a text was
written and what it really means.

5. CULTURAL CONTEXT
Text Example:
“During the Gotad ad Ifugao celebration,
families gather to dance, eat, and honor
their heritage.”
Context Identified:
 Influenced by Ifugao culture, values,
and traditions.
 Assumes readers know local cultural
practices.
ENVIRONMENTAL
CONTEXT
Text Example:
“Farmers in the
Cordillera region
struggle as frequent
typhoons damage
their crops.”
TECHNOLOGICAL CONTEXT
Text Example:
“Students now submit assignments through
online platforms such as Google Classroom.”

6. CONTEXT
There is always an inspiration behind
the writing of a text, and often, it leaves
clues about the situation or the reality
that served as the backdrop of the text.
This backdrop, this situation, this reality
is known as the context of the text.

7. Hypertext
02

8. HYPERTEXT
 a digital text connected to other
pieces of information through
hyperlinks (clickable links).
 It is non-linear.
 Purpose → provides additional related
information

12. The World Wide Web (www)
is a global hypertext system of
information residing on servers linked
across the internet. It is composed of
hypertext sites.

13. Hyperlink is a link from a
hypertext file or document to
another location or file, typically
activated by clicking on a
highlighted word or image on
the screen.

14. Hyperlink

16. SYNONYMS OF HYPERTEXT
• Internet
• Web
• Information Server
• Net
• Cyberspace

17. Intertext
03

18. INTERTEXT
refers to the relationship between
texts where one text references,
borrows, echoes, or responds to
another text.
It shows how texts “talk to each
other.”

19. INTERTEXT

20. 01 Adaptation
02 Quotation
03 Allusion
04 Pastiche
Elaboration on Intertextuality
Intertextuality is said to take place using
specific methods namely:

21. ADAPTATION
• It is the restatement of a story or
re-expression of a narrative.
• an important skill for building
reading comprehension and
writing skills.

22. QUOTATION
• It is the method of directly lifting the
exact statements or set of words
from a text another author has made.
• According to Shakespeare, “To be, or not
to be, that is the question” (Hamlet, Act
3, Scene 1), showing Hamlet’s struggle
with life and death.

23. QUOTATION
• Quoting is an important technique
used to include information from
outside sources in academic
writing.

24. ALLUSION
• In this method, a writer or speaker
explicitly or implicitly pertains to an
idea or passage found in another text
without the use of quotation.
• Example: Saying “He’s a real Romeo” alludes to
Shakespeare’s Romeo and Juliet, implying that
the person is very romantic or charming.

25. PASTICHE
● It is an imitation that aims to honor the
original text. (remake, adaptation).
● -combining elements from multiple texts
to create something new.
● Example: TikTok or YouTube videos – Making a skit that
imitates a famous creator’s style or a popular show.

26. Additional: PARODY/Satire
• It is almost the same as Pastiche but
Parody imitates and mimics the
original text to achieve a mocking
and humorous effect.
• Example: TikTok / Instagram fashion memes –
Teens exaggerate influencer outfits or luxury
brands to make fun of trends.

27. Group Activity: 1

28. Group Activity: 2
Direction: Imagine yourself as a
writer. Choose one of the specific
methods of intertext and create your
own piece. You can create a poem,
song, or dialogue that will show
intertextuality.

29. Thank you!
  