Unit 3 or Chapter 3 Lesson 2 in Arts Print and Digital Media

2. PRINT OR
DIGITAL MEDIA.

11. 2 PLATFORMS OF
MEDIA

12. 1. PRINT MEDIA
 IT IS ANY KIND OF PRINTED CONTENT USED TO
DISSEMINATE INFORMATION TO A WIDE AUDIENCE.
IT CAN COME IN DIFFERENT FORMS SUCH AS POSTERS,
BROCHURES, NEWSPAPER PUBLICATIONS, COMIC BOOKS,
etc.

13. 2. DIGITAL MEDIA
ON THE OTHER HAND, ARE CONTENT VIEWED USING
ELECTRONIC DEVICES SUCH AS COMPUTERS, TABLETS,
CELLULAR PHONES, E-BOOK READERS, AND THE LIKE.
DIGITAL MEDIA COMES IN MORE VARIED FORMS THAN THE
ELECTRONIC VERSIONS OF THE PRINT MEDIA. IT CAN ALSO
INCLUDE VIDEOS, GAMES, AND MUSIC THAT CANNOT BE DONE
IN PRINTED FORM.

14. MORE AND MORE DIGITAL MEDIA IS GAINING MARKET ACCEPTANCE
SINCE IT CAN BE COPIED AND DISTRIBUTED FASTER, CHEAPER,
AND CAN REACH A WIDER AUDIENCE THROUGH THE INTERNET.
THE BRANCH OF VISUAL ARTS THAT IS OFTEN ASSOCIATED WITH
PRINT AND DIGITAL MEDIA IS GRAPHIC DESIGN.

15. WHAT IS GRAPHIC
DESIGN?
IT IS AN ART FORM THAT INVOLVES VISUAL COMMUNICATION
THROUGH THE MANIPULATION OF LINES, TEXTS, IMAGES AND/OR
ILLUSTRATIONS.
EXAMPLES OF GRAPHIC ARTS ARE LOGOS, COVER DESIGNS,
ADVERTISEMENTS, LAYOUT DESIGNS, WEB PAGE DESIGNS,
BROCHURES AND ILLUSTRATIONS.

16. ONE OF THE EARLIEST EXAMPLES OF GRAPHIC ARTS WERE
ACTUALLY MADE BY MONKS WHO ADORNED THEIR MANUSCRIPTS
WITH DECORATIVE LETTERING AND ORNATE ILLUSTRATIONS
ALONG THE MARGINS OF THE BOOKS.

17. GRAPHIC ARTISTS OR
DESIGNERS
 PEOPLE WHO DO GRAPHIC DESIGN ARE CALLED GRAPHIC ARTISTS OR
DESIGNERS. GRAPHIC ARTISTS CAN BE FOUND IN A WIDE SPECTRUM
OF CREATIVE FIELDS.
 TODAY, MOST GRAPHIC ARTISTS CREATE USING COMPUTER SOFTWARE.
 SOME MIGHT START WITH TRADITIONAL HAND SKETCHES, BUT IT WILL
MOST BE SAVED OR CONVERTED INTO A DIGITAL FILE THAT WOULD BE
MANIPULATED AND ENHANCED USING OTHER COMPUTER PROGRAMS
LIKE MICROSOFT PUBLISHER, ADOBE ILLUSTRATOR, ETC.

19.  LAYOUT ARTISTS
 A GRAPHIC DESIGNERS WHO ARE TASKED TO ORGANIZE THE DIFFERENT
ELEMENTS OF A PAGE LIKE THE TEXTS, PICTURES, AND DRAWINGS IN A
MANNER THAT IS ATTRACTIVE AND EASY TO UNDERSTAND.
 THEY ARE IN CHARGE OF CHOOSING THE PROPER TEXT STYLE AND SIZE,
ALONG WITH THE PLACEMENT AND SIZES OF THE DIFFERENT IMAGES.
 THESE ARTISTS WORK FOR BOTH PRINT AND DIGITAL VERSIONS OF
DIFFERENT PUBLICATIONS LIKE NEWSPAPERS, MAGAZINES, AND BOOKS.

22. • ADVERTISING
DESIGNERS
 ARE IN CHARGE OF CREATING PROMOTIONAL ITEMS FOR COMPANIES. THIS CAN
BE IN FORMS OF BROCHURES, PRINT ADVERTISEMENTS, AND BILLBOARDS.
 ADVERTISING DESIGNERS CAN ALSO BE TASKED TO CREATE LOGOS FOR
COMPANIES, ALTHOUGH THERE ARE GRAPHIC DESIGNERS WHO SPECIALIZE IN
LOGO DESIGN. THEY WORK FOR ADVERTISING AGENCY.
 AN AGENCY WOULD OFTEN HAVE A POOL OF ARTISTS WORKING TOGETHER ALONG
WITH COPYWRITERS AND PROJECT MANAGERS TO PRODUCE AN ADVERTISING
CAMPAIGN.

26. • WEB DESIGNERS
 WITH A BOOM OF THE INTERNET, THERE ARE CAME A NEW VENUE TO SPREAD INFORMATION-
THE WEBSITES THAT NEED TO BE COHERENT AND ATTRACTIVE.
 THE WEB DESIGNERS ARE ARTISTS WHO LAY OUT THE WORDS AND THE IMAGES OF A WEB
PAGE.
 THERE ARE ALSO TASKED TO MAKE SURE THAT THE WEBSITE IS EASY TO UNDERSTAND AND
EASY TO NAVIGATE.
 THEY SHOULD ALSO BE KNOWLEDGEABLE IN THE EFFECTIVE PLACEMENT OF COMMERCIALS
AND HOW TO MAKE A WEBSITE SEARCHABLE.

28. • COMIC BOOK ARTISTS
 ARE ILLUSTRATORS FOR GRAPHIC NOVELS, COMIC BOOKS, COMIC STRIPS,
AND MANGA (JAPANESE GRAPHIC NOVELS).
 THEY WORK WITH A WRITER TO TRANSLATE THE STORY INTO A COLLECTION
OF DRAWN SEQUENTIAL PANELS THAT STAND FOR INDIVIDUAL SCENES.
 A COMIC BOOK IS MADE BY A TEAM OF ARTISTS.

29. PENCILLER - IS THE ONE IN CHARGE OF ALL PENCIL DRAWINGS.
INKER – IS THE ONE WHO TRACES THE PENCIL DRAWING WITH BLACK
INK SO THAT THE DRAWING WILL BE CLEAR WHEN PRINTED.
COLORIST – IS THE ONE WHO RENDERS THE COMIC BOOK AND
GIVES IT COLOR. MOST COLORISTS USE COMPUTER SOFTWARE TO ADD
COLOR TO THEIR WORK.

30. • COMIC STRIP ARTISTS
 WHO TELL A VISUAL STORY WITHIN A LIMITED SPACE OR PANELS. MANY
COMIC STRIPS ARE PUBLISHED DAILY WITHOUT COLOR.
 SPECIAL EDITIONS OF THESE COMIC STRIPS ARE PRINTED ON SUNDAYS
WHERE COMIC STRIPS ARE PRINTED WITH COLOR. THEY CREATE DAILY AND
OFTEN HUMOROUS VISUAL STORIES.

32. • EDITORIAL
CARTOONISTS
 USE IMAGES, SYMBOLS, AND EXAGGERATIONS TO CONVEY A MESSAGE
REGARDING SOCIAL ISSUES.

34. • GAME DEVELOPERS
 PEOPLE WHO CREATE AND DESIGN VIDEO GAMES ARE CALLED GAME
DEVELOPERS.
 GAME DEVELOPERS CAN CREATE GAMES THAT CAN BE PLAYED USING
DIFFERENT PLATFORMS SUCH AS HANDHELD DEVICES, VIDEO GAME
CONSOLOES, ETC.
 GAME DEVELOPERS WOULD OFTEN START WITH A CONCEPT OF THE GAME,
AFTER THAT CHARACTER DESIGN COMES INTO PLAY.

35.  CHARACTER DESIGN IS AN INTEGRAL PART OF VIDEO GAME ART.
 ARTISTS AND ILLUSTRATORS ARE OFTEN CALLED TO CREATE CONCEPT
SKETCHES FOR THE GAME.
 THESE IDEAS ARE SKETCHED OUT AND RENDERED INTO A COMPUTER,
CREATING A MODEL OF THE CHARACTER THAT OFTEN FALLS UNDER THE
RESPONSIBILITY OF ANIMATORS , WHO MAKE THE SKETCHES COME ALIVE
THROUGH THE MAGIC OF ANIMATION AND 3-D MODELLING.

36. • COMPUTER
PROGRAMMERS
 ARE IN CHARGE OF THE GAME PLAY, MAKING SURE THAT THERE IS A SMOOTH
INTERACTION BETWEEN THE PLAYER AND THE VIDEO GAME.
 MORE EXPENSIVE AND COMPLEX GAMES USE OTHER FIELDS SUCH AS
ACTORS, CINEMATOGRAPHERS, MUSICAL COMPOSERS, CHOREOGRAPHERS,
AMONG OTHERS, IN THE DEVELOPMENT OF THE GAME.
 MANY GAME DEVELOPERS FIND SUCCESSFUL CAREERS CREATING GAME
APPS THAT CAN BE DOWNLOADED THROUGH DIFFERENT AVENUES LIKE THE
APP STORE FOR APPLE DEVICES AND THE GOOGLE PLAY STORE FOR
ANDROID DEVICES.