Nike has benefited from moving production to developing countries in several ways. First, production costs are dramatically reduced due to relatively low wages and rents in developing nations. Second, distributing production across multiple countries reduces investment risk because if problems arise at one factory, others can continue operating. This allows Nike's overall business to be maintained. Businessmen in developing countries gain opportunities by helping companies like Nike set up production bases. Workers also gain job opportunities at Nike's factories. And consumers benefit through lower prices made possible by decreased production costs.