End term Question paper for PGDM/MBA students studying Project Management as elective subject of Indian University. Will be of use to students of International universities as well.
The stockholder meeting covered the company's performance over the past 6 periods and plans for the future. Key points included:
1. The company met its objectives of increasing market share, providing good quality products at average prices, and decreasing liabilities over the past 6 periods through efficient production planning and strategic investments.
2. During this period, sales revenue increased through prioritizing large markets like Europe and establishing warehouses abroad. Marketing mix changes like price adjustments and increasing the sales team also boosted sales.
3. Currently, the company has a high market share and low liabilities but also high inventory costs. Moving forward, the company plans to continue low pricing, pursue economies of scale, and expand markets in Europe
Volkswagen; New Strategy and Cheating ScandalNoon Natacha
Volkswagen formulated a new strategy called "GROUP Strategy 2018" to position itself as a world leader in economic and environmental standards following a cheating scandal where the company manipulated emissions data. The strategy aligns with the company's mission to provide safe, attractive vehicles that compete globally while setting environmental standards. However, implementing the strategy fully will be difficult as Volkswagen must regain customer trust and loyalty after losing credibility due to the scandal. The document evaluates whether the new strategy was the right move or not, ultimately recommending that Volkswagen must follow its strategy, values, and mission seriously while finding ways to rebrand and regain its customer base.
This document contains 38 multiple choice questions about marketing concepts and strategies. The questions cover topics like the 4 P's of marketing (Product, Price, Place, Promotion), market segmentation, the product life cycle, and marketing research methods. Correct answer options are provided for each question to test understanding of fundamental marketing principles.
The document contains a multiple choice quiz about marketing concepts. It covers topics like the marketing mix, market segmentation, product life cycles, marketing strategies, ethics, and trends affecting marketing. The questions test understanding of fundamental marketing definitions and frameworks.
This document contains a practice exam for MKT 571 with 30 multiple choice questions covering various marketing topics such as the marketing mix, branding, pricing, and integrated marketing communications. The questions test understanding of concepts like brand strategies, product development, marketing offerings, and advertising types.
This document contains 38 multiple choice questions about marketing concepts such as the marketing mix, market segmentation, marketing research, and the product life cycle. The questions cover topics like the 4 P's of marketing, steps in market segmentation, types of marketing research, and stages of the product life cycle. Sample questions ask about the marketing mix variables, the purpose of market segmentation, types of marketing research methods, and characteristics of the market introduction stage.
The document contains a practice exam with 57 multiple choice questions covering various marketing topics such as the marketing mix, market segmentation, product life cycle, channels of distribution, and trends affecting marketing. The questions assess understanding of key marketing concepts and terms.
click on the link, you will find what you were looking for:homeworkmye.com
Customer support is very important to us. Please use our online chat system in case you have any questions. Also, you can email them to us at homeworkmye@gmail.com. We will do our best to answer you!
The stockholder meeting covered the company's performance over the past 6 periods and plans for the future. Key points included:
1. The company met its objectives of increasing market share, providing good quality products at average prices, and decreasing liabilities over the past 6 periods through efficient production planning and strategic investments.
2. During this period, sales revenue increased through prioritizing large markets like Europe and establishing warehouses abroad. Marketing mix changes like price adjustments and increasing the sales team also boosted sales.
3. Currently, the company has a high market share and low liabilities but also high inventory costs. Moving forward, the company plans to continue low pricing, pursue economies of scale, and expand markets in Europe
Volkswagen; New Strategy and Cheating ScandalNoon Natacha
Volkswagen formulated a new strategy called "GROUP Strategy 2018" to position itself as a world leader in economic and environmental standards following a cheating scandal where the company manipulated emissions data. The strategy aligns with the company's mission to provide safe, attractive vehicles that compete globally while setting environmental standards. However, implementing the strategy fully will be difficult as Volkswagen must regain customer trust and loyalty after losing credibility due to the scandal. The document evaluates whether the new strategy was the right move or not, ultimately recommending that Volkswagen must follow its strategy, values, and mission seriously while finding ways to rebrand and regain its customer base.
This document contains 38 multiple choice questions about marketing concepts and strategies. The questions cover topics like the 4 P's of marketing (Product, Price, Place, Promotion), market segmentation, the product life cycle, and marketing research methods. Correct answer options are provided for each question to test understanding of fundamental marketing principles.
The document contains a multiple choice quiz about marketing concepts. It covers topics like the marketing mix, market segmentation, product life cycles, marketing strategies, ethics, and trends affecting marketing. The questions test understanding of fundamental marketing definitions and frameworks.
This document contains a practice exam for MKT 571 with 30 multiple choice questions covering various marketing topics such as the marketing mix, branding, pricing, and integrated marketing communications. The questions test understanding of concepts like brand strategies, product development, marketing offerings, and advertising types.
This document contains 38 multiple choice questions about marketing concepts such as the marketing mix, market segmentation, marketing research, and the product life cycle. The questions cover topics like the 4 P's of marketing, steps in market segmentation, types of marketing research, and stages of the product life cycle. Sample questions ask about the marketing mix variables, the purpose of market segmentation, types of marketing research methods, and characteristics of the market introduction stage.
The document contains a practice exam with 57 multiple choice questions covering various marketing topics such as the marketing mix, market segmentation, product life cycle, channels of distribution, and trends affecting marketing. The questions assess understanding of key marketing concepts and terms.
click on the link, you will find what you were looking for:homeworkmye.com
Customer support is very important to us. Please use our online chat system in case you have any questions. Also, you can email them to us at homeworkmye@gmail.com. We will do our best to answer you!
click on the link, you will find what you were looking for:homeworkmye.com
Customer support is very important to us. Please use our online chat system in case you have any questions. Also, you can email them to us at homeworkmye@gmail.com. We will do our best to answer you!
PRODUCT PLANNING AND DEVELOPMENT OF INDUSTRIAL PRODUCTSmonirba2014
This document discusses product planning and development in industrial marketing. It describes the classification of new products, including products that are innovative and new, new to the company but not the market, revisions to existing products, and additions to existing product lines in new markets. The document outlines the reasons for new product development success, including product superiority and uniqueness, perfect market knowledge, and technical/production capabilities. It then details the new product development process, including idea generation, screening, concept development/testing, business analysis, product development, market testing, and commercialization.
The document discusses new product development and product life cycle strategies. It covers major stages in new product development including idea generation, screening, concept development and testing. It then discusses marketing strategy development, business analysis, product development, test marketing and commercialization. It also discusses the product life cycle and how it can vary for different product classes, brands and industries. It notes challenges in identifying a product's stage in the life cycle and forecasting sales.
1 Outline for Completing the Marketing Plan Assignment .docxfelicidaddinwoodie
1
Outline for Completing the Marketing Plan Assignment
MKT501– Strategic Marketing
Use this format to plan your research and complete the SLP assignments. Your final paper in
module 4 SLP should follow this outline. Note that the letters “a, b, c…” and the numbers “i, ii,
iii, iv…” in the outline below are used to show the major issues you need to include in your
paper and you should not use these letters and numbers to organize your paper.
Cover Page (1 page)
a. Marketing plan title
b. Course title and number
c. Your name and date
d. Name of Instructor
e. Executive Summary (2 pages maximum)
f. Summary of what plan is designed to achieve
g. Summary of key elements of internal environment and external environment
analysis (only points that are relevant to understanding the action plan, only the
point, not the analysis)
h. Summary of prescribed goals and strategic approach to achieving them.
i. Summary of key actions that are outlined.
Table of Contents (as many pages as needed)
I. Product Statement (2 pages maximum)
j. Describe the company/organization
k. Provide brief background of the organization
l. Describe charge you have for this marketing plan
m. Provide a brief overview of what issue you are studying, and how a marketing
perspective can help address the issue.
II. Situation Analysis (3‐6 pages)
NOTE: only include sections which are relevant to your charge. The relevance of
each section of analysis should be clear to the reader.
a. External Environment Analysis
i. Context Analysis
Industry forces that might impact success of any actions taken
ii. Competitor Analysis
Any organization or message which may prevent any actions
taken from being successful
iii. Technological and Economical situation Analysis
iv. Political, legal and cultural Analysis
2
b. Customer Environment Analysis
i. Customer Analysis
ii. Collaborator Analysis
c. Internal Environment Analysis
i. Company Analysis
III. SWOT Analysis (3‐6 pages)
a. Strengths and Weaknesses(Internal)
i. Strengths
ii. Weaknesses
b. Opportunities and Threats (External)
i. Opportunities
ii. Threats
c. SWOT Table
IV. Issues Analysis (2 pages maximum)
a. Given your complete marketing analysis, what are the key issues which the
company/organization must understand in order to address the charge that is
being considered?
i. NOTE: This section concisely identifies the most important issues and
decisions that the organization is likely to face when trying to promote
the product in your charge
Bullet points (or numbered statements) are acceptable.
V. Goals and Objectives (2 pages maximum)
a. The goals and objectives should be stated clearly and concisely
i. (Think S.M.A.R.T.).
b. Do not “Discuss” the goals/objectives. Just present them.
i. Each goal/objective should be easily understood given your ...
Mkt 421 gide 2 27) Marketing research which seeks structured responses that ...sunilteja123
1. Market segmentation is the process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes.
2. Positioning analysis helps managers understand how customers view present brands and it often uses techniques like perceptual mapping.
3. When selecting target markets, some companies use a combined target market approach by targeting submarkets with similar needs using one basic marketing mix.
Mkt 421 gide 2 3) Which of the following statements best describes the moder...sunilteja123
3) Which of the following statements best describes the modern view of marketing?
A. Marketing is concerned with generating a single exchange between a firm and a customer.
B. The job of marketing is to get rid of whatever the company is producing.
C. Marketing begins with anticipating potential customer needs.
D. Marketing should take over production, accounting, and financial services within a firm.
Mkt 421 gide 2 30) Which of the following statements about consumer products...sunilteja123
30) Which of the following statements about consumer products is true?
A. Shopping products are those products for which customers usually want to use routinized buying behavior.
B. Specialty products are those that customers usually are least willing to search for.
C. Convenience products are those that customers want to buy at the lowest possible price.
D. Unsought products are not shopped for at all.
Mkt 421 gide 2 13) Which of the following is part of a complete marketing pl...sunilteja123
13) Which of the following is part of a complete marketing plan?
A. Competitors' marketing strategies.
B. What company resources (costs) are required and at what rate.
C. How different marketing mixes (for different target markets) relate to each other.
D. All of these.
This document contains 56 multiple choice questions assessing marketing concepts. The questions cover topics such as the marketing mix, product life cycle stages, market segmentation, marketing strategy, sales promotions, and ethics. Correct answers are provided for self-assessment purposes. The purpose is to test the reader's understanding of fundamental marketing principles.
Mkt 421 gide 2 26) One of the major disadvantages of the focus group intervi...sunilteja123
26) One of the major disadvantages of the focus group interview approach is that
A. It is difficult to measure the results objectively.
B. It is difficult to get in-depth information about the research topic.
C. Ideas generated by the group cannot be tested later with other research.
D. There is no interviewer, so the research questions may not be answered.
Mkt 421 gide 2 23) Procedures that develop and analyze new information to he...sunilteja123
23) Procedures that develop and analyze new information to help marketing managers make decisions are called:
A. Operational planning.
B. Analytical research.
C. Strategy planning.
D. Marketing research.
Mkt 421 gide 2 19) ______________ is the process of naming broad product-mar...sunilteja123
19) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market segmentation
B. Diversification
C. Mass marketing
D. Market positioning
Mkt 421 gide 2 25) The part of the relevant population that is surveyed by a...sunilteja123
This document contains 56 multiple choice questions from a marketing exam. The questions cover a wide range of marketing topics including the marketing mix, product life cycle, market segmentation, marketing strategy, sales promotions, and ethics. Correct answers are not provided. The purpose is to test the understanding of fundamental marketing concepts.
1. Market segmentation involves naming broad product markets and then dividing them into segments in order to select target markets and develop suitable marketing mixes.
2. Market research utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions by gathering and analyzing ongoing data.
3. Common techniques for segmenting markets include clustering, which uses computers to group people based on data from market research.
Mkt 421 gide 2 18) Target marketing, in contrast to mass marketing, A. ...sunilteja123
18) Target marketing, in contrast to mass marketing,
A. Assumes that all customers are basically the same.
B. Focuses on fairly homogeneous market segments.
C. Ignores markets that are large and spread out.
D. Is limited to small market segments.
Mkt 421 gide 2 20) The process of naming broad product-markets and then segm...sunilteja123
20) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:
A. Market segmentation.
B. Market development.
C. Market penetration.
D. Market research.
Mkt 421 gide 2 12) Dell, Inc. wants to offer customers televisions in additi...sunilteja123
12) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in their _____________________
A. promotional.
B. product.
C. personnel.
D. pricing.
Mkt 421 gide 2 6) To compete more successfully with its many competitors off...sunilteja123
6) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:
A. Market development.
B. Combination.
C. Product development.
D. Market penetration.
Mkt 421 gide 2 28) The attitudes and behavior patterns of people are part o...sunilteja123
28) The attitudes and behavior patterns of people are part of the
A. Social and cultural environment.
B. Competitive environment.
C. Political environment.
D. Firm's resources and objectives.
Mkt 421 gide 2 4) Professional Dental Supply has been successfully selling d...sunilteja123
4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at
A. Market development.
B. Market penetration.
C. Product development.
D. Diversification.
The document discusses three queuing models related to St. Luke's Hospital in Philadelphia:
1) The hematology lab, which must determine the optimal number of technicians to hire.
2) Buying WATS phone lines to minimize busy signals.
3) Hiring repairpeople to maintain equipment and balance costs of repairs versus broken equipment.
All three models involve arrivals (patients, calls, broken equipment) that queue up waiting for a service facility (technicians, phone lines, repairpeople). Queuing theory provides analytical and simulation tools to help optimize these types of waiting line systems.
This document outlines the sections and questions in an exam on Management of Technology and Changes. It includes 5 sections:
Section A has 3 short answer questions on technology management and the role of government organizations in technology development.
Section B contains 5 true/false and multiple choice questions testing concepts like technology definitions and features.
Section C provides 4 short note questions on topics such as technology diffusion and change management.
Section D includes 1 case study question about "dental spas" that offer spa services alongside dental treatments.
Section E offers 1 long answer question to choose from on topics such as technological leadership and social issues.
More Related Content
Similar to End term dm 602 em (2) Project Management
click on the link, you will find what you were looking for:homeworkmye.com
Customer support is very important to us. Please use our online chat system in case you have any questions. Also, you can email them to us at homeworkmye@gmail.com. We will do our best to answer you!
PRODUCT PLANNING AND DEVELOPMENT OF INDUSTRIAL PRODUCTSmonirba2014
This document discusses product planning and development in industrial marketing. It describes the classification of new products, including products that are innovative and new, new to the company but not the market, revisions to existing products, and additions to existing product lines in new markets. The document outlines the reasons for new product development success, including product superiority and uniqueness, perfect market knowledge, and technical/production capabilities. It then details the new product development process, including idea generation, screening, concept development/testing, business analysis, product development, market testing, and commercialization.
The document discusses new product development and product life cycle strategies. It covers major stages in new product development including idea generation, screening, concept development and testing. It then discusses marketing strategy development, business analysis, product development, test marketing and commercialization. It also discusses the product life cycle and how it can vary for different product classes, brands and industries. It notes challenges in identifying a product's stage in the life cycle and forecasting sales.
1 Outline for Completing the Marketing Plan Assignment .docxfelicidaddinwoodie
1
Outline for Completing the Marketing Plan Assignment
MKT501– Strategic Marketing
Use this format to plan your research and complete the SLP assignments. Your final paper in
module 4 SLP should follow this outline. Note that the letters “a, b, c…” and the numbers “i, ii,
iii, iv…” in the outline below are used to show the major issues you need to include in your
paper and you should not use these letters and numbers to organize your paper.
Cover Page (1 page)
a. Marketing plan title
b. Course title and number
c. Your name and date
d. Name of Instructor
e. Executive Summary (2 pages maximum)
f. Summary of what plan is designed to achieve
g. Summary of key elements of internal environment and external environment
analysis (only points that are relevant to understanding the action plan, only the
point, not the analysis)
h. Summary of prescribed goals and strategic approach to achieving them.
i. Summary of key actions that are outlined.
Table of Contents (as many pages as needed)
I. Product Statement (2 pages maximum)
j. Describe the company/organization
k. Provide brief background of the organization
l. Describe charge you have for this marketing plan
m. Provide a brief overview of what issue you are studying, and how a marketing
perspective can help address the issue.
II. Situation Analysis (3‐6 pages)
NOTE: only include sections which are relevant to your charge. The relevance of
each section of analysis should be clear to the reader.
a. External Environment Analysis
i. Context Analysis
Industry forces that might impact success of any actions taken
ii. Competitor Analysis
Any organization or message which may prevent any actions
taken from being successful
iii. Technological and Economical situation Analysis
iv. Political, legal and cultural Analysis
2
b. Customer Environment Analysis
i. Customer Analysis
ii. Collaborator Analysis
c. Internal Environment Analysis
i. Company Analysis
III. SWOT Analysis (3‐6 pages)
a. Strengths and Weaknesses(Internal)
i. Strengths
ii. Weaknesses
b. Opportunities and Threats (External)
i. Opportunities
ii. Threats
c. SWOT Table
IV. Issues Analysis (2 pages maximum)
a. Given your complete marketing analysis, what are the key issues which the
company/organization must understand in order to address the charge that is
being considered?
i. NOTE: This section concisely identifies the most important issues and
decisions that the organization is likely to face when trying to promote
the product in your charge
Bullet points (or numbered statements) are acceptable.
V. Goals and Objectives (2 pages maximum)
a. The goals and objectives should be stated clearly and concisely
i. (Think S.M.A.R.T.).
b. Do not “Discuss” the goals/objectives. Just present them.
i. Each goal/objective should be easily understood given your ...
Mkt 421 gide 2 27) Marketing research which seeks structured responses that ...sunilteja123
1. Market segmentation is the process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes.
2. Positioning analysis helps managers understand how customers view present brands and it often uses techniques like perceptual mapping.
3. When selecting target markets, some companies use a combined target market approach by targeting submarkets with similar needs using one basic marketing mix.
Mkt 421 gide 2 3) Which of the following statements best describes the moder...sunilteja123
3) Which of the following statements best describes the modern view of marketing?
A. Marketing is concerned with generating a single exchange between a firm and a customer.
B. The job of marketing is to get rid of whatever the company is producing.
C. Marketing begins with anticipating potential customer needs.
D. Marketing should take over production, accounting, and financial services within a firm.
Mkt 421 gide 2 30) Which of the following statements about consumer products...sunilteja123
30) Which of the following statements about consumer products is true?
A. Shopping products are those products for which customers usually want to use routinized buying behavior.
B. Specialty products are those that customers usually are least willing to search for.
C. Convenience products are those that customers want to buy at the lowest possible price.
D. Unsought products are not shopped for at all.
Mkt 421 gide 2 13) Which of the following is part of a complete marketing pl...sunilteja123
13) Which of the following is part of a complete marketing plan?
A. Competitors' marketing strategies.
B. What company resources (costs) are required and at what rate.
C. How different marketing mixes (for different target markets) relate to each other.
D. All of these.
This document contains 56 multiple choice questions assessing marketing concepts. The questions cover topics such as the marketing mix, product life cycle stages, market segmentation, marketing strategy, sales promotions, and ethics. Correct answers are provided for self-assessment purposes. The purpose is to test the reader's understanding of fundamental marketing principles.
Mkt 421 gide 2 26) One of the major disadvantages of the focus group intervi...sunilteja123
26) One of the major disadvantages of the focus group interview approach is that
A. It is difficult to measure the results objectively.
B. It is difficult to get in-depth information about the research topic.
C. Ideas generated by the group cannot be tested later with other research.
D. There is no interviewer, so the research questions may not be answered.
Mkt 421 gide 2 23) Procedures that develop and analyze new information to he...sunilteja123
23) Procedures that develop and analyze new information to help marketing managers make decisions are called:
A. Operational planning.
B. Analytical research.
C. Strategy planning.
D. Marketing research.
Mkt 421 gide 2 19) ______________ is the process of naming broad product-mar...sunilteja123
19) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market segmentation
B. Diversification
C. Mass marketing
D. Market positioning
Mkt 421 gide 2 25) The part of the relevant population that is surveyed by a...sunilteja123
This document contains 56 multiple choice questions from a marketing exam. The questions cover a wide range of marketing topics including the marketing mix, product life cycle, market segmentation, marketing strategy, sales promotions, and ethics. Correct answers are not provided. The purpose is to test the understanding of fundamental marketing concepts.
1. Market segmentation involves naming broad product markets and then dividing them into segments in order to select target markets and develop suitable marketing mixes.
2. Market research utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions by gathering and analyzing ongoing data.
3. Common techniques for segmenting markets include clustering, which uses computers to group people based on data from market research.
Mkt 421 gide 2 18) Target marketing, in contrast to mass marketing, A. ...sunilteja123
18) Target marketing, in contrast to mass marketing,
A. Assumes that all customers are basically the same.
B. Focuses on fairly homogeneous market segments.
C. Ignores markets that are large and spread out.
D. Is limited to small market segments.
Mkt 421 gide 2 20) The process of naming broad product-markets and then segm...sunilteja123
20) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:
A. Market segmentation.
B. Market development.
C. Market penetration.
D. Market research.
Mkt 421 gide 2 12) Dell, Inc. wants to offer customers televisions in additi...sunilteja123
12) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in their _____________________
A. promotional.
B. product.
C. personnel.
D. pricing.
Mkt 421 gide 2 6) To compete more successfully with its many competitors off...sunilteja123
6) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:
A. Market development.
B. Combination.
C. Product development.
D. Market penetration.
Mkt 421 gide 2 28) The attitudes and behavior patterns of people are part o...sunilteja123
28) The attitudes and behavior patterns of people are part of the
A. Social and cultural environment.
B. Competitive environment.
C. Political environment.
D. Firm's resources and objectives.
Mkt 421 gide 2 4) Professional Dental Supply has been successfully selling d...sunilteja123
4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at
A. Market development.
B. Market penetration.
C. Product development.
D. Diversification.
Similar to End term dm 602 em (2) Project Management (20)
The document discusses three queuing models related to St. Luke's Hospital in Philadelphia:
1) The hematology lab, which must determine the optimal number of technicians to hire.
2) Buying WATS phone lines to minimize busy signals.
3) Hiring repairpeople to maintain equipment and balance costs of repairs versus broken equipment.
All three models involve arrivals (patients, calls, broken equipment) that queue up waiting for a service facility (technicians, phone lines, repairpeople). Queuing theory provides analytical and simulation tools to help optimize these types of waiting line systems.
This document outlines the sections and questions in an exam on Management of Technology and Changes. It includes 5 sections:
Section A has 3 short answer questions on technology management and the role of government organizations in technology development.
Section B contains 5 true/false and multiple choice questions testing concepts like technology definitions and features.
Section C provides 4 short note questions on topics such as technology diffusion and change management.
Section D includes 1 case study question about "dental spas" that offer spa services alongside dental treatments.
Section E offers 1 long answer question to choose from on topics such as technological leadership and social issues.
This document discusses drivers, challenges, tools, and lifecycle of knowledge management. It identifies the main drivers as technological, process-related, personnel-specific, knowledge-related, and financial. The key challenges are convincing organizations and employees of knowledge management's value, capturing and processing knowledge, addressing collaboration, ongoing research, and dealing with tacit knowledge. Common tools include internet/intranets, videoconferencing, knowledge sharing, knowledge centers, and cross-departmental teams. Finally, it describes knowledge lifecycle as moving from creation to mobilization, diffusion, and commoditization.
The document discusses big data and predictive analytics. It defines big data as large volumes of diverse data that require new techniques and technologies to analyze. Predictive analytics uses statistical modeling of historical data to predict future outcomes. The document provides examples of how predictive models are used in weather forecasting, customer service, and marketing. It also distinguishes predictive analytics from machine learning and discusses common predictive modeling techniques like decision trees, neural networks, and regression.
Consumer decision and action can only be properly comprehended when the environment in which are operating is properly understood. The study of Environmental factors is important for marketers to realize the developmental and trends rather than know the static picture of the environment in which they live. Influence of larger Environment on rural consumer
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Accounting for managers Question Papers for MBA/ PGDM studentsShyam Sunder Budhwar
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QP for Management concepts covers the syllabus for MBA/ PGDM students. The old question papers for past years help in understanding the type of questions expected in these courses and can be used as mock test for evaluating the preparedness of the students.
What is Yoga
The literal meaning of “yoga” is “merging two into one”. Yoga is well-known today as a system of physical
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Fire yoga is religion agnostic. The sacredness of fire and the ability of fire to purify one’s consciousness is
universal. As shown above, seers of several religions used fire to purify themselves and reach god.
The risk management for projects attempts to recognize and manage potential and unforeseen trouble spots which may occur when the project is implemented. It identifies as many risk events as possible. Further classification of risk factors help in resolving it either by mitigation, avoiding, transferring or retaining .Methods of handling risk.
End term question papers for Dec 2019. Covers Project Management curriculum for PGDM/MBA students of Indian universities. Useful for other international universities as well.
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This document is an exam for a Communication Skills course, consisting of two parts. Part A contains 10 short answer questions about topics like defining business communication, barriers to communication, feedback, memos, minutes, and proposals. Part B contains 5 essay questions about forms of business communication, skills for managers, writing a complaint letter, drafting an advertisement, parts of a technical report, and types of project reports. The exam tests students' understanding of key communication concepts and their ability to apply those concepts through written responses.
The document discusses concepts related to federalism and center-state relations in India. It provides historical context for India's federal structure and discusses some key aspects:
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- The central government has significant power over states. Various authorities like the President, Governors, and imposition of President's Rule allow New Delhi to influence states.
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The document discusses concepts related to federalism and center-state relations in India. It provides historical context for India's federal structure and discusses some key aspects:
- India has a federal system of government outlined in the Constitution, though the term "federation" is not used. Power is divided between the central/union government and state governments.
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- Bodies like the National Development Council and Planning Commission were created to better coordinate center-state relations, though they have no constitutional status.
- The judiciary, particularly the Supreme Court,
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Car accident rates have increased in recent years, resulting in losses in human lives, properties, and other financial costs. An embedded machine learning-based system is developed to address this critical issue. The system can monitor road conditions, detect driving patterns, and identify aggressive driving behaviors. The system is based on neural networks trained on a comprehensive dataset of driving events, driving styles, and road conditions. The system effectively detects potential risks and helps mitigate the frequency and impact of accidents. The primary goal is to ensure the safety of drivers and vehicles. Collecting data involved gathering information on three key road events: normal street and normal drive, speed bumps, circular yellow speed bumps, and three aggressive driving actions: sudden start, sudden stop, and sudden entry. The gathered data is processed and analyzed using a machine learning system designed for limited power and memory devices. The developed system resulted in 91.9% accuracy, 93.6% precision, and 92% recall. The achieved inference time on an Arduino Nano 33 BLE Sense with a 32-bit CPU running at 64 MHz is 34 ms and requires 2.6 kB peak RAM and 139.9 kB program flash memory, making it suitable for resource-constrained embedded systems.
Presentation of IEEE Slovenia CIS (Computational Intelligence Society) Chapte...University of Maribor
Slides from talk presenting:
Aleš Zamuda: Presentation of IEEE Slovenia CIS (Computational Intelligence Society) Chapter and Networking.
Presentation at IcETRAN 2024 session:
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Panel Session: Promoting Connection and Cooperation"
IEEE Slovenia GRSS
IEEE Serbia and Montenegro MTT-S
IEEE Slovenia CIS
11TH INTERNATIONAL CONFERENCE ON ELECTRICAL, ELECTRONIC AND COMPUTING ENGINEERING
3-6 June 2024, Niš, Serbia
Introduction- e - waste – definition - sources of e-waste– hazardous substances in e-waste - effects of e-waste on environment and human health- need for e-waste management– e-waste handling rules - waste minimization techniques for managing e-waste – recycling of e-waste - disposal treatment methods of e- waste – mechanism of extraction of precious metal from leaching solution-global Scenario of E-waste – E-waste in India- case studies.
Batteries -Introduction – Types of Batteries – discharging and charging of battery - characteristics of battery –battery rating- various tests on battery- – Primary battery: silver button cell- Secondary battery :Ni-Cd battery-modern battery: lithium ion battery-maintenance of batteries-choices of batteries for electric vehicle applications.
Fuel Cells: Introduction- importance and classification of fuel cells - description, principle, components, applications of fuel cells: H2-O2 fuel cell, alkaline fuel cell, molten carbonate fuel cell and direct methanol fuel cells.
Advanced control scheme of doubly fed induction generator for wind turbine us...IJECEIAES
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Redefining brain tumor segmentation: a cutting-edge convolutional neural netw...IJECEIAES
Medical image analysis has witnessed significant advancements with deep learning techniques. In the domain of brain tumor segmentation, the ability to
precisely delineate tumor boundaries from magnetic resonance imaging (MRI)
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the state-of-the-art Deeplabv3+ architecture with the ResNet18 backbone. The
model is rigorously trained and evaluated, exhibiting remarkable performance
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IoU of 98.620%, and a Boundary F1 (BF) score of 83.303%. Notably, a detailed comparative analysis with existing methods showcases the superiority of
our proposed model. These findings underscore the model’s competence in precise brain tumor localization, underscoring its potential to revolutionize medical
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for future exploration and optimization of advanced CNN models in medical
imaging, emphasizing addressing false positives and resource efficiency.
Optimizing Gradle Builds - Gradle DPE Tour Berlin 2024Sinan KOZAK
Sinan from the Delivery Hero mobile infrastructure engineering team shares a deep dive into performance acceleration with Gradle build cache optimizations. Sinan shares their journey into solving complex build-cache problems that affect Gradle builds. By understanding the challenges and solutions found in our journey, we aim to demonstrate the possibilities for faster builds. The case study reveals how overlapping outputs and cache misconfigurations led to significant increases in build times, especially as the project scaled up with numerous modules using Paparazzi tests. The journey from diagnosing to defeating cache issues offers invaluable lessons on maintaining cache integrity without sacrificing functionality.
Harnessing WebAssembly for Real-time Stateless Streaming PipelinesChristina Lin
Traditionally, dealing with real-time data pipelines has involved significant overhead, even for straightforward tasks like data transformation or masking. However, in this talk, we’ll venture into the dynamic realm of WebAssembly (WASM) and discover how it can revolutionize the creation of stateless streaming pipelines within a Kafka (Redpanda) broker. These pipelines are adept at managing low-latency, high-data-volume scenarios.
Generative AI leverages algorithms to create various forms of content
End term dm 602 em (2) Project Management
1. Section D
Compulsory Question (10 marks)
Read the case and answer the questions given at the end of the case :
Watches is a category which has stiff competition in the present-day
context. Titan, the market leader, has offerings for various market
segments. Pricing and positioning strategies play an important role in
appealing to the respective target segment. Titan has Insignia, Classique
and Sonata as some of its brands. It also has Fastrack priced between
Rs. 900 and Rs. 1,500. One of the problems facing a watch marketer is
the problem of cannibalisation across price points. Timex introduced
Basics (Rs. 450) at the lowest end. Timex's Vista, Aquara and Lextra
contribute to almost three fourths of Timex's sales.
(These brands start from Rs. 500 onwards). It is very likely that sub-
brands of the brand may cannibalise each other. Titan's Sonata and
Classique ranges have similar designs.
The Sonata range extends from Rs. 400 to over Rs. 1,200.
Questions:
Develop a segmentation and positioning plan for Sonata covering the
following aspects:
a) Market Segmentation
b) Positioning
c) Marketing Mix
Section E
Answer any two (2 x 5 = 10)
1 Distinguish between Market Segmentation and Product
Differentiation. Describe the bases that you will use in
segmenting the market for the following products:
i) Hair dryer ii) Low calorie sweetener.
2 Discuss the various factors on which future of product
management will depend.
3 Product Portfolio concept and its importance for marketers
4 Bases for Product Line Extension.
Roll No
PGDM End Trimester Examination, March; 2018
Batch 2017-19, Term: VI
Code: DM 602 EM
Product Management
Max Marks: 60 Time: 3 Hours
Section A
Attempt any three Questions (3 x 5 = 15)
1. What is Product Management? Define the role of Product
Manager in different Industries.
2. What are three product level as defined by Kotler. Explain them
briefly with example.
3. Explain the various stages of Product life cycle (PLC) and
associated marketing strategies for each stage of PLC.
4. What are the main components of a product plan.
5. What is adoption process and what are various stages in adoption
process?
Section B
Attempt all. Multiple Choice (10 x 0.5 = 5)
1.Which of the product is in the decline stage of PLC?
a) HD TVs
b) Tata Salt
c) I- phone
d) Music CDs
2. Marketing Services agencies include
a) Media Firm (b) Consulting Firm (c) Research Firm (d) All
2. 3.Which of the following is not a tangible dominant?
(a) Detergent (b) Automobiles (c) Investment Mgmt
4. All of the following are different ways a firm can obtain new
products, except which one?
a) By acquiring a whole new company
b) A firm can obtain a new product through patents
c) A firm can obtain a new product by licensing someone
else's new product.
d) A firm can obtain a new product by using the R&D
department of other firms in the same industry.
5. Original products, product improvements, product
modifications, and new brands that a firm develops through
its own research and development efforts are called:
a) new products.
b) concept products.
c) altered products.
d) supplemental products.
6. To create successful new products, a company must
understand consumers, markets, & competitors and:
a) develop a great advertising campaign.
b) have a strong Web site to push the product.
c) adopt a push rather than pull promotional concept.
d) develop products that deliver superior value to consumers.
7. When Pepsi came out with Pepsi Blue and priced it at half
price to attract buyers they were using, Pepsi was using _____
________.
a) Market-skimming pricing
b) Market-penetration pricing
c) New-product pricing
d) Discount pricing
8. _____ is a period of market acceptance and increasing profits.
a) Product development
b) Growth
c) Introduction
d) Maturity
9. _____ begins when the company finds and develops a new-product
idea. During product development, sales are zero and the company’s
investment costs mount.
a) Product development
b) Introduction
c) Growth
d) Maturity
10. The stage in the product life cycle where the strategic focus is on
market penetration and building intensive distribution is the:
a) decline stage.
b) introduction stage.
c) growth stage.
d) maturity stage
Section C
Write Short Notes on five (5 x 4 = 20)
1. New Product demand forecasting.
2. Diffusion of innovation cycle.
3. Product deletion
4. Product portfolio model.
5. Network marketing
6. Service guarantees
7. Customer relation
8. Organizing product team