Lean Startup
   Isn’t Just for Startups
        @jasonlittle
Hypothesis: Crowd bias at LESS 2012 coupled with
the tracks and sessions here leads me to believe
people will want to hear more about Lean Change
over “traditional” Lean Startup

Experiment: TwitPoll with 3 Topics, time
permitting put a sheet of paper up in the common
area

Validated Learning: 45% voted in favor of Lean
Change.
Hang on a minute...
!
confirmation bias
What’s this worth?
LS for Products Enterprise LS LS for Change




Do you guys, like, make iPad
Do you guys, like, make iPad
          Apps?
          Apps?
LS for Products Enterprise LS LS for Change




     12% clicked through
30% of those filled out lead form
    2 of the 30% bought it
 85% of all mobile traffic on iOS




     Landing Page Conversion Rates
LS for Products Enterprise LS LS for Change




Prototype to Finished Product
LS for Products Enterprise LS LS for Change




          - customers loved the ‘cool’ factor
- customers wanted offline support for management
     - customers didn’t like the subscription fee
      - over-the-air content updates were good
       - some customers wanted in-house apps



                 What I Learned
LS for Products Enterprise LS LS for Change




        - worried about prices too soon
             - built too much too soon
      - little customer development done
- tried solving the wrong problem (cash flow)




               Mistakes Made
LS for Products Enterprise LS LS for Change




HTML 5
Where are they now?
LS for Products Enterprise LS LS for Change




                      IT Department
      Intake            Elaboration                 Delivery
  - I have an idea!     - who’s it for?            - build it
       +/- 50%          - how big is it?          - release it
                      - when could it be      - gather feedback
                            done?
            we’re starting
                here

Un-certainty
LS for Products Enterprise LS LS for Change

                       The problem(s):
             - teams were usually given solutions
    - projects funded and committed before validation
          - not meeting the demands of customers
                   - “order taker” mentality
                 - prioritization pushed to IT
      - too many “lines of business” competing for IT

                      The Solution(s):
       - business model canvas for org improvements
           - move to quarterly budgeting via PMO
- business model canvas to replace intake governance docs
          How? Starting with a Leverage Point
LS for Products Enterprise LS LS for Change
LS for Products Enterprise LS LS for Change




          Rev 1.0 : MVC - Minimum Viable Change


             +                                        -
                                      - no customer development
   - think about change first
                                - change is too complex for “standards”
- weekly evaluations/insights
                                           - pivoting too often
 - discovered early adopters
                                - OMG you CAN’T do that to people!!!




                     Evolution of Lean Change
LS for Products Enterprise LS LS for Change
LS for Products Enterprise LS LS for Change




Rev 1.1 : Push, Don’t Pull




    “Jason, say something
   fluffy!” - Jeff Anderson




Evolution of Lean Change
LS for Products Enterprise LS LS for Change




                       Rev 1.2 : Cohort Analysis
                                                 Process      “Agile”
Cohort   Strategy 1   Strategy 2   Project 1                                Metrics
                                                Adoption     Practices


                                                              Introduce
                                               Visualize All                Health
          MVC 1        MVC 1                                 Retrospecti
          MVC 11       MVC 11                     Work                     Dashboard
           MVC          MVC                                       ves

                                                   Add
                                                                           Using MMF
                                               blockers on     BDD
                                                                            thru-put
                                                   EKB


                                                  Daily
                                                Standups



                       Evolution of Lean Change
LS for Products Enterprise LS LS for Change




                    #LeanChange
Insights     Options       To Do   MVP/MVC Introduce               Validate

                                    negotiate      introduce         validate
                                     change          change           change
           cost




                                     generate        launch          pivot?
                                   measurements    experiment      abandon?
                  value




                          Lean Change 2.0
LS for Products Enterprise LS LS for Change
LS for Products Enterprise LS LS for Change
LS for Products Enterprise LS LS for Change
LS for Products Enterprise LS LS for Change




      Team Kanban Board




Change Agent Board
LS for Products Enterprise LS LS for Change




The Experiment that Changed the World
LS for Products Enterprise LS LS for Change




- how many people would show up?
  - what topics would they discuss?
 - what departments are they from?




     What I Wanted to Know
LS for Products Enterprise LS LS for Change


                                                          ?

  Rolling out Mgnt
  3.0 to Leadership         Using LS for
       Program             Governance Doc
                                                                    ?

                       Connection to
HR Expertise              PMO
 Directory
                                                Executive Lean
                                                   Coffee


          BA CoP
                             Lean
                            Coffee
                      What it Led To
LS for Products Enterprise LS LS for Change




             ?

What’s Next for Lean Change?
Done.




                                           Andrew Annett
                     Alexei Hui
    Jeff Anderson                            @akannett
                      @alhui
    @thomasjeffrey
                            Jason Little
 Taimur Mohammed            @jasonlittle
                                                       Bilal Iqbal
 @taimurmohammed                             the only guy in the world not on twitter


                     Contributo
   Ardita Karaj
   @ardita_k            rs             Andrew La Rosa
                                          @alarosa
Bernadette Dario
@bernadettedario
                      leanchange.org (in progress)
   Emad Toukan        agileconsulting.blogspot.com
   @emadtoukan
                              #leanchange

LESS 2012 - Lean Startup Isn't Just for Startups

  • 1.
    Lean Startup Isn’t Just for Startups @jasonlittle
  • 2.
    Hypothesis: Crowd biasat LESS 2012 coupled with the tracks and sessions here leads me to believe people will want to hear more about Lean Change over “traditional” Lean Startup Experiment: TwitPoll with 3 Topics, time permitting put a sheet of paper up in the common area Validated Learning: 45% voted in favor of Lean Change.
  • 3.
    Hang on aminute...
  • 4.
  • 5.
  • 6.
    LS for ProductsEnterprise LS LS for Change Do you guys, like, make iPad Do you guys, like, make iPad Apps? Apps?
  • 7.
    LS for ProductsEnterprise LS LS for Change 12% clicked through 30% of those filled out lead form 2 of the 30% bought it 85% of all mobile traffic on iOS Landing Page Conversion Rates
  • 8.
    LS for ProductsEnterprise LS LS for Change Prototype to Finished Product
  • 9.
    LS for ProductsEnterprise LS LS for Change - customers loved the ‘cool’ factor - customers wanted offline support for management - customers didn’t like the subscription fee - over-the-air content updates were good - some customers wanted in-house apps What I Learned
  • 10.
    LS for ProductsEnterprise LS LS for Change - worried about prices too soon - built too much too soon - little customer development done - tried solving the wrong problem (cash flow) Mistakes Made
  • 11.
    LS for ProductsEnterprise LS LS for Change HTML 5 Where are they now?
  • 12.
    LS for ProductsEnterprise LS LS for Change IT Department Intake Elaboration Delivery - I have an idea! - who’s it for? - build it +/- 50% - how big is it? - release it - when could it be - gather feedback done? we’re starting here Un-certainty
  • 13.
    LS for ProductsEnterprise LS LS for Change The problem(s): - teams were usually given solutions - projects funded and committed before validation - not meeting the demands of customers - “order taker” mentality - prioritization pushed to IT - too many “lines of business” competing for IT The Solution(s): - business model canvas for org improvements - move to quarterly budgeting via PMO - business model canvas to replace intake governance docs How? Starting with a Leverage Point
  • 14.
    LS for ProductsEnterprise LS LS for Change
  • 15.
    LS for ProductsEnterprise LS LS for Change Rev 1.0 : MVC - Minimum Viable Change + - - no customer development - think about change first - change is too complex for “standards” - weekly evaluations/insights - pivoting too often - discovered early adopters - OMG you CAN’T do that to people!!! Evolution of Lean Change
  • 16.
    LS for ProductsEnterprise LS LS for Change
  • 17.
    LS for ProductsEnterprise LS LS for Change Rev 1.1 : Push, Don’t Pull “Jason, say something fluffy!” - Jeff Anderson Evolution of Lean Change
  • 18.
    LS for ProductsEnterprise LS LS for Change Rev 1.2 : Cohort Analysis Process “Agile” Cohort Strategy 1 Strategy 2 Project 1 Metrics Adoption Practices Introduce Visualize All Health MVC 1 MVC 1 Retrospecti MVC 11 MVC 11 Work Dashboard MVC MVC ves Add Using MMF blockers on BDD thru-put EKB Daily Standups Evolution of Lean Change
  • 19.
    LS for ProductsEnterprise LS LS for Change #LeanChange Insights Options To Do MVP/MVC Introduce Validate negotiate introduce validate change change change cost generate launch pivot? measurements experiment abandon? value Lean Change 2.0
  • 20.
    LS for ProductsEnterprise LS LS for Change
  • 21.
    LS for ProductsEnterprise LS LS for Change
  • 22.
    LS for ProductsEnterprise LS LS for Change
  • 23.
    LS for ProductsEnterprise LS LS for Change Team Kanban Board Change Agent Board
  • 24.
    LS for ProductsEnterprise LS LS for Change The Experiment that Changed the World
  • 25.
    LS for ProductsEnterprise LS LS for Change - how many people would show up? - what topics would they discuss? - what departments are they from? What I Wanted to Know
  • 26.
    LS for ProductsEnterprise LS LS for Change ? Rolling out Mgnt 3.0 to Leadership Using LS for Program Governance Doc ? Connection to HR Expertise PMO Directory Executive Lean Coffee BA CoP Lean Coffee What it Led To
  • 27.
    LS for ProductsEnterprise LS LS for Change ? What’s Next for Lean Change?
  • 28.
    Done. Andrew Annett Alexei Hui Jeff Anderson @akannett @alhui @thomasjeffrey Jason Little Taimur Mohammed @jasonlittle Bilal Iqbal @taimurmohammed the only guy in the world not on twitter Contributo Ardita Karaj @ardita_k rs Andrew La Rosa @alarosa Bernadette Dario @bernadettedario leanchange.org (in progress) Emad Toukan agileconsulting.blogspot.com @emadtoukan #leanchange