1. June 2014 Case Study
Legends Landscape Supply
www.landscapestore.ca
2. Legends Landscape Supply:
Who are they?
• Landscape Supply Store
• A one-stop resource for do-it-yourself home
owners and landscape professionals
• Provide educated product
recommendations and design guidance to
a wide range of clients, for projects large
and small
©2014 WSI. All rights reserved.
3. Legends Landscape Supply
Business and Marketing Challenges?
©2014 WSI. All rights reserved.
• Website:
• Tired and dated site, poor reflection of their current
business
• Wasn’t getting any traffic – not being found by potential
customers
• Not mobile friendly
• Marketing Strategy:
• Investing significant $$ into Yellow Pages, Magazines,
Home Shows, Newspapers, Social, SEO and PPC but not
able to measure tangible results
• “Guessing” what to do next to get better results
• Business Goal:
• Grow business by 10-20% year over year
4. Legends Landscape Supply
Solution?
©2014 WSI. All rights reserved.
• Based on the current business and
marketing challenges, and factoring in the
growth goals over the next couple of
years, WSI created a customized Digital
Marketing Partner Program (DMPP - Gold)
that included:
WEBSITE/
MOBILE
REBUILD
Get
FOUND
Strategy
Results
Tracking
-
Analytics
LEAD
GEN
Conversion
Focused
Includes:
SEO, PPC,
Social Media,
Blogging,
Email
Marketing
Includes:
Metrics
Analysis, Goal
Tracking, a/b
testing
$$ Business
Growth
5. Legends Landscape Supply
Implementation: What happened?
©2014 WSI. All rights reserved.
• New Site Rebuilt for Conversion, launched
May 2013
• Digital Marketing:
• Implemented an SEO and PPC (online advertising)
strategy to drive traffic
• Implemented an Inbound Marketing Strategy:
• Social Strategy – Monthly blogging, weekly Social
postings (Facebook, Pinterest, Google+ and Houzz)
• Bi- Monthly Email Marketing to share content and drive
traffic back to the site
• Tracking - Analytics:
• Focus on monitoring traffic behaviour (where coming
from, when, what Keywords) and path of activity on site
in order to determine next best steps for improved month
over month results
7. Legends Landscape Supply
Implementation: What happened?
©2014 WSI. All rights reserved.
Mobile Friendly:
Newly designed
Website included
Responsive Design
coding
This allows the site
to automatically
adjust to various
screen sizes which
allows for ease of
use (no friction) by
the prospect
visiting the site from
a mobile device
8. Legends Landscape Supply
Results?
©2014 WSI. All rights reserved.
• Since relaunch of site May 2013:
• Doubled TRAFFIC to the site over the one year time
period and have a 123% increase in organic traffic
(people looking for Legends’ products and services
without knowing specifically who Legends is)
• Trippled the # OF LEADS coming from the site–
captured in excess of 350 quality leads in May 2014
which lead to business growth targets being
exceeded
• Have a 5.23% average conversion rate (industry
average is just over 1%) with a successful inbound
strategy driving traffic from social and email to the
site
9. Legends Landscape Supply
Next Steps?
©2014 WSI. All rights reserved.
• Continue Site monitoring, SEO, PPC, monthly Blogging,
Social postings and bi-monthly email marketing
• Continue to monitor source of traffic, quality of traffic
and behaviour of traffic once they reach the site
• Recommend testing strategies to create new
benchmarks for overall month to month results
improvement
• Review with client monthly and meet quarterly to
assess changes to the business so they can be
reflected in the ongoing digital strategy
